Malers Specialty Coffee
An overview of Malers Specialty Coffee, featuring documented data on its development, key personnel, coffee offerings, origins, sales channels, and public sustainability claims.
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More About Malers Specialty Coffee
Malers Specialty Coffee: Company Profile and Development
Malers Specialty Coffee is a Dutch coffee company with a publicly documented start in 2022. A business listing cites July 2022 as the founding date in Assen, with KvK number 86848658, one employee, and activity within specialized food and stimulant retail. LinkedIn also describes Malers Specialty Coffee as a retail business from Assen, Drenthe, with a legal form of sole proprietorship and a company size of one employee.
Early development took place through multiple visible locations and projects. In a 2023 post, Wessel B. stated that Malers Koffie had opened the previous year on a canal in Hasselt. In the same post, he mentioned reducing his police work to focus more strongly on specialty coffee. Later in 2023, posts appeared about a move to Haren, at Vondellaan 6A. This also mentioned an espresso bar in combination with VET Kitchen Design.
Team and Key Personnel
Formal founders are not publicly named on the official website. In visible business and team information, Wessel B. and Laura Schultinga are primarily featured. Wessel B. publicly stated that after 7.5 years with the Dutch Police, he fully continued with coffee and Malers. He is also documented as an advisor and project manager at Koffie bij Ruach and as a B2B and hospitality account manager at CasaBarista Netherlands.
Laura Schultinga is mentioned in a 2023 post in connection with ceramics made in-house for Malers and its customers. Additionally, Bernard van der Graaf, Jurjen Bakker, and Jan Rook are named in projects related to cafés, consulting, and collaborations. Their formal employment relationship with Malers is not publicly documented.
Roasting Profile and Coffee Offerings
The official website describes the coffee as single origin and specialty grade. Malers also mentions selection based on origin, a preference for small roasters, and short supply chains. Subscription information states that Malers works exclusively with single origin specialty coffee and that coffee is roasted twice a week. Product pages mention a medium roast and use the term “slow roast.” Details regarding roasting machines, batch capacity, roasting software, and production volume are not publicly documented.
The webshop displays 48 products. These include three coffee products, twelve espresso machines, eleven grinders, and various accessories. The three documented coffees are Cerrado Mineiro from Brazil, Yirgacheffe from Ethiopia, and Pereira Supremo from Colombia. All three are listed with a medium roast.
Cerrado Mineiro – Brazil: Carmo de Minas, Minas Gerais; natural process; Yellow Bourbon; 1300 meters above sea level.
Yirgacheffe – Ethiopia: Gedeo, Yirgacheffe; producer Bette Buna; washed process; 1900 to 2100 meters; variety 74112.
Pereira Supremo – Colombia: Quindío; washed process; 1500 meters; Caturra, Castillo, Colombia, and Typica; Supremo refers to screen size 17/18.
Origin, Supply Chain, and Sustainability Claims
The currently documented countries of origin are Brazil, Ethiopia, and Colombia. The Brazilian coffee is described as hand-picked and hand-sorted in Carmo de Minas, with natural processing on raised drying beds. The Ethiopian coffee names Bette Buna as the producer, with 48 hours of fermentation followed by 13 days of sun drying. According to the product information, the Colombian coffee comes from the highlands of Quindío and is washed and sorted by bean size.
No public documentation is available regarding importers, farm-gate prices, multi-year producer contracts, or cooperative agreements. The subscription information states that Malers supports small entrepreneurs and coffee farmers who, according to the text, are paid fairly and work with attention to people and nature. No third-party verification is mentioned in the available material for these claims. Product pages use similar wording regarding a fair price for farmers, without published payment data.
Public search results on Instagram mention that Malers offers coffee beans without packaging to business partners. Detailed figures on waste reduction are not included in the available material. Certifications such as organic, Fairtrade, B Corp, Rainforest Alliance, or publicly disclosed CO2 calculations are not publicly documented.
Sales, hospitality, and locations
Malers sells through its own Shopify webshop. The site shows country and region options for the Netherlands, Belgium, Germany, France, and Spain. In addition, the official site offers a coffee subscription for the three current coffee products. For the hospitality sector, Malers mentions the delivery of fresh beans per kilogram, alongside support for machines, maintenance, and training.
Several partner locations are listed on the official hospitality page. These include Ateljee Saar in Weert, Ruach in Zwartsluis, Winters Tweewielers in Beilen, Favo’s in Barneveld, and Café De Compagnie in Hasselt. The range of products besides coffee includes espresso machines, grinders, kettles, scales, milk pitchers, puck screens, and tamping tools.
A current café or tasting room page was not found in the official website navigation, which lists Home, Shop, Hospitality, and Contact. A 2023 post states that the previous coffee shop in Hasselt had closed and that Malers was taking the next step. RestaurantGuru lists Malers Specialty Coffee at Hoogstraat 16 in Hasselt, with an update on April 29, 2026, and tags related to coffee, espresso, latte, pastries, and brunch. It is not documented on the official website whether this location was officially operated by Malers on May 15, 2026.
Press, awards, and activities
No publicly documented prices from recognized coffee competitions or industry organizations were found in the provided material. Specific mentions in Sprudge, Perfect Daily Grind, or visible results from European Coffee Trip are also not documented. RestaurantGuru lists 27 votes, 26 Google reviews, and one Trip review for the Hasselt listing, but this is a third-party mention and not an award.
Activity is visible regarding community and education. A LinkedIn post mentions a Valentine’s Barista Workshop on February 14, 2025, from 18:30 to 21:00, at Koffiebranderij d’Olde Zwarver Koffie in Kampen. LinkedIn metadata also lists coffee workshops as a specialty, alongside barista training and advice for businesses. Furthermore, a Malers Specialty Coffee x Volharding Cycling Team 2025 post is mentioned, dated October 29, 2024, but the page itself was not available in the examined material.
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