Man met de Baard

More About Man met de Baard

Man met de Baard, Lelystad, a growing roastery with a social mission

Man met de Baard is an independent coffee roastery from Lelystad. Founded in 2018, the business grew from a local shop into a prominent production facility. The name refers to a well-known sailor's rule from Batavia, underscoring its Flevoland roots. In November 2024, the roastery moved to Zeilweg 2F, providing additional production space and a customer-centric experience zone.

Brand Heritage

Founded in 2018 in Lelystad, with an emphasis on craftsmanship and local roots.
Early retail activity at the Noordersluis business park was highlighted locally in 2019.
Relocation on November 6, 2024, to Zeilweg 2F to allow for scaling and an enhanced visitor experience.
Founded and owned by Jafeth in 't Veld, who also serves as the privacy contact.
Business details: KvK 72185090, VAT NL859020083B01.

Roasting philosophy and technology

The core of the roasting process is centered on control and reproducibility. The main machine is a JOPER drum roaster with a nominal capacity of 25 kilograms. Roast profiles are developed with strict control over temperature and the Rate of Rise, with the first crack occurring around 75 to 80 percent of the total roast time. This is followed by open-air cooling to ensure consistent results.

Roast-to-order: beans are roasted only after an order is placed to ensure maximum freshness and minimize waste.
Quality control is managed through cupping according to SCA standards, evaluating aroma, acidity, body, flavor, and aftertaste.
The roaster is located in a separate, visible space to ensure both noise control and transparency.
In-house packaging of coffee and tea ensures the quality chain remains intact right up until the bag is sealed.

Assortment: single origins and signature blend

The selection combines recognizable single origins with a house blend. The flavor positioning is clear and target-audience oriented. Each profile maintains a distinct balance between acidity, sweetness, and the length of the finish. For baristas and buyers, this provides immediate guidance for recipe development and menu structuring.

“Ganador” from Colombia: light fruity notes with subtle sweetness, high acidity, and a long finish.
“Lima” from Peru: balanced with nutty and chocolatey accents, medium body.
“Sidamo” from Ethiopia: floral citrus complexity, higher acidity, and a pronounced finish.
“Divergente” Brazil Yellow Bourbon, honey processed: notes of cocoa, hazelnut, and walnut, with a subtle hint of tobacco.
“Pertama” signature blend: a mix of South and Central America with Africa, featuring a darker and spicier profile.

Sourcing model and relationships

The roastery strives for direct sourcing from farmers whenever possible and pays a fair price. To achieve scale and gain access to specific lots, they occasionally collaborate with other roasters. While names of farms or long-term contracts are not publicly available, this approach keeps their model flexible and pragmatic.

Production, Facilities, and Capacity

The location at Zeilweg 2F combines production, a showroom, and seating. In 2024, they upgraded their capacity to a machine three times larger—the JOPER 25 kilogram. The visible roasting room promotes transparency for visitors. Opening hours are Monday through Friday, from 09:00 to 17:00.

Channels, Subscriptions, and B2B Services

The own showroom serves as both a retail point and a tasting environment. Local hospitality venues, including BinnenInn and Konditorei Noor, serve and sell the coffee. Orders via the webshop are shipped nationwide, typically within one to four days, with free delivery on orders over 57 euros. Subscriptions are available every two or four weeks, monthly, or every six weeks, in 250g, 500g, and 1kg options.

Private Label services for cafés, offices, clubs, and events, including blend development and label design.
Support and sales of equipment brands such as Dr. Coffee, Expobar, and Crem.
Extensive B2B experience with local organizations supports a service-oriented proposition.

Social Impact and Sustainability

The social mission is a core focus. In collaboration with Werkbedrijf Lelystad, they create job opportunities and career pathways for candidates distanced from the labor market, referred to as "people with character." The roast-to-order model limits inventory and reduces waste. The organization states that they pay a fair price and strive for direct relationships, although formal transparency reports with price details are not publicly available.

Practical Implications for Professionals

For cafés and offices, roast-to-order means fresh delivery and clearly planned rotations. Private Label offers differentiation through custom blends and labels, supported by in-house packaging. The visible roastery and showroom lower the barrier for selection and consultation. Subscription options and nationwide shipping make inventory management predictable, while the flavor profiles are immediately applicable to recipes and training.

Closing: A Local Player with a Complete Chain

Man met de Baard combines craftsmanship, scalable production, and a social mission. The JOPER 25 kilogram, precise profile management, and SCA cupping provide a strong technical foundation. Their offering of single origins and a signature blend caters to diverse taste preferences. With Private Label, equipment support, and nationwide shipping, the roastery positions itself as a full-stack partner for the Flevoland region and beyond.

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