Pure Flavor

More About Pure Flavor

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The roastery is located at Uilenwaard in &#8217;s-Hertogenbosch, postal code 5236 WB. The consumer website lists house number 3A, while other business data and Langerak Pure Flavor list house number 3. Scholten describes his start as a combination of personal interest, hobby roasting, and study of the chain from coffee plant to cup.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In 2023, Langerak Pure Flavor was presented as a new business division of Langerak de Jong. This activity uses the same roastery in Den Bosch. Scholten named Langerak de Jong a partner of Pure Flavor in 2024. As a result, consumer sales, business distribution, and private-label production partly run through different channels.</p></div>

<h3>Roasting profiles and equipment</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Scholten prefers a full-bodied espresso in which flavors come together as a whole. For blends, he regularly tests coffees from various origin countries, according to public descriptions. The business private-label program works with light to medium-dark roast profiles. A profile is established per batch, followed by checks on color and taste.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The roastery uses a Kuban 50KG coffee roaster. An independently confirmed production capacity per hour has not been published. An Indumax Eco-50 filter system is connected to the roaster. This treats both the exhaust gases from the roaster and the air from the cooling. According to the technical description, pre-filters capture essential oils and spare the main filter. Information on laboratory equipment or software for roast profiles is missing.</p></div>

<h3>Assortment for consumers and businesses</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The consumer webshop lists six specialty coffees. The Premium Pure Flavor blend contains arabica from Colombia, Honduras, Guatemala, and Peru. Additionally, single origins from Peru, Brazil, Guatemala, and Papua New Guinea are listed. The stated cupping scores range from 82 to 85. The evaluating organization and the date of evaluation are not mentioned.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>A distinctive blend combines coffee from Brazil and Guatemala. It is available as whole beans and in six grind settings. For business clients, there is a range featuring Beans Blend 300, 400, and 600, plus Direct Trade 500. Blend 300 contains 85 percent arabica and 15 percent robusta. The other three are described as 100 percent arabica.</p></div>

<h3>Origin and Supply Chain Information</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Public information lists Brazil, Colombia, Guatemala, Honduras, Papua New Guinea, and Peru as countries of origin. Uganda, Burundi, and Rwanda are also mentioned for business blends. Harvest years, exporters, washing stations, and lot sizes are not published.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Direct Trade 500 includes coffees from Burundi Kazoza, Burundi Ruziba, and Rwanda. The company states that these beans are purchased directly from farmers or established partners. Contracts, prices paid to farmers, and independent audits of the supply chain are not made public. Names of individual farmers, cooperatives, and Rwandan production locations are also missing.</p></div>

<h3>Sustainability and Packaging</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition to the filter system, the business division uses reusable two-kilogram coffee drums. These fall under a deposit system, are cleaned, and reused. The stated lifespan is a maximum of twenty years. For Direct Trade 500, one euro per sold kilogram is reserved for microloans to coffee farmers.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The program further mentions training, organic farming, shade trees, and seeds. Measurable results or an independent impact report have not been published. Beans Blend 400 is also available with the RFA designation. A company-wide Fairtrade, organic, or B Corp certification with a certificate number is not documented.</p></div>

<h3>Sales, visits, and public activities</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Pure Flavor sells coffee, tea, and wine through its own webshop. Coffee is available as whole beans or ground, in packages of 500 grams and one kilogram, among others. Business distribution runs through the Langerak de Jong client portal, with packages up to two kilograms. For private label, the minimum order is 45 kilograms of roasted coffee.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>A permanent café with fixed opening hours is not mentioned. The roastery receives visitors only by appointment. A visit can include a tour, an explanation of the roasting process, and a tasting or workshop. According to available information, such a session lasts two to three hours.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Wouter Scholten and Madelon Brëas are named as guides for visits. Brëas also supports packaging, social media, administration, and customer contact. Publicly listed prices or industry awards are absent. Product mentions with scores of 82 to 85 are cupping scores, not competition distinctions.</p></div>

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