Resilience Roast Coffee

More About Resilience Roast Coffee

<h3>Founding and division of labor</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>According to the company description, Matthias van Keulen had wanted to start a coffee business for several years. The development of the range followed repeated blend tests and the tasting of hundreds of cups of coffee. The goal was to compose coffee that is suitable for both espresso and Americano.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Within the company, Aaron van Keulen focuses on planning, structure, collaborations, and customer contact. Matthias van Keulen is responsible for the selection of coffee beans and the attention to product quality. A KVK-derived listing names Jacob Matthias Rens van Keulen as the registered owner of the sole proprietorship. Other roles, such as head roaster, buyer, or quality manager, are not publicly described.</p></div>

<h3>Roasting through an external party</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Resilience Roast Coffee states that it collaborates with an experienced roastery but does not name this party. The website describes no own roasting location or independently managed production. Data on the roaster, model, batch size, software, and production volume are also missing.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Resilience Roast Original is described by the company as a light roast of 100% Arabica. The six coffees with a country name are considered medium-dark roasted and also consist of 100% Arabica. For Mission Blend, the website mentions applications such as espresso and lungo. The precise blend, origin distribution, and roast level are not published.</p></div>

<h3>Product Range and Packaging</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>As of July 18, 2026, the webshop listed eight permanent coffees in whole beans. The range consisted of Mission Blend, Resilience Roast Original, and six coffees from Brazil, Colombia, Ethiopia, Guatemala, Indonesia, and Peru. On the website, Guatemala is spelled as &#8220;Guatamala&#8221;.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The whole beans are available in packages of 250, 500, and 1,000 grams. In addition, separate 500-gram packages of filter grind are listed for Mission Blend and Resilience Roast Original. Four sample packs were registered as sold out on the research date.</p></div>

<h3>Origin and Traceability</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Origin information remains largely limited to countries and broad regions. The website refers, among other things, to Colombian highlands, volcanic areas in Guatemala, and volcanic regions in Indonesia. Names of plantations, cooperatives, washing stations, producers, exporters, or importers are not mentioned.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Data on harvest years, lot numbers, purchase prices, and payments to producers are also not publicly available. The general origin page lists both Arabica and Robusta. This suggests that Robusta may be used elsewhere in the assortment, even though all six coffees with a country name are described as 100% Arabica.</p></div>

<h3>Sustainability and verifiable data</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The company describes its products as sustainable and states that coffee farmers should receive a fair price. However, the website provides no payment data, measurement methodology, or independent verification. No certifications are mentioned either, such as Fairtrade, Rainforest Alliance, Organic, or B Corp.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Furthermore, public data on packaging, recyclability, energy use, water consumption, and emissions are missing. No report with measurable goals or results has been published. As a result, the substantiation of the sustainability claims remains limited to the company&#8217;s own description.</p></div>

<h3>Sales, business supply, and public location</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Sales are conducted through the company&#8217;s own webshop. Additionally, the business page targets the hospitality sector, offices, and sports venues. According to the company, regular business clients can receive recurring deliveries. Minimum order quantities and general wholesale terms are not published.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website mentions no subscriptions, shops, cafés, supermarkets, or foreign distributors. The address at Lytse Wei 24 in Drogeham is listed as the business and contact location. No opening hours, seating, tasting room, or retail activities are described. Therefore, the address cannot be considered a public hospitality location without additional confirmation.</p></div>

<h3>Public Visibility</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>No coffee prices, competition results, or industry recognitions are publicly documented. Public cuppings, workshops, festivals, and producer projects are also not mentioned. A LinkedIn post mentions a connection with the defense community, but describes no formal collaboration or specific event.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Resilience Roast Coffee is thus in an early business phase. The assortment and division of tasks are partially described, while much information on production, origin, sustainability, and distribution is not yet public.</p></div>

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