Rovers Coffee Roasters

More About Rovers Coffee Roasters

Rovers Coffee Roasters is a coffee roastery in Amsterdam. According to available business information, the company has been roasting coffee in the city since 2014. The current public address is Veemarkt 44 A, 1019 DD Amsterdam. The roastery is not described as a walk-in coffee shop; available information states that visits are possible by appointment only.

Origins and business focus

Ramzi Sarryeh is publicly named as the founder of Rovers Coffee Roasters and Makina Espresso Machines. Further details regarding the original motivation for the founding are not publicly documented. However, the company describes its current focus using the terms quality, craftsmanship, and fair trade. These terms form the framework within which the company presents its activities.

The company combines coffee production with business services. In addition to consumer sales, Rovers Coffee Roasters mentions delivery to hotels, restaurants, cafés, offices, and private labels. As such, the company targets not only home use but also professional coffee settings.

Roasting process and approach to coffee

Available information describes the roasting process as slow and manual. Rovers Coffee Roasters states that experience and sensory evaluation play a key role. The documented coffee beans are listed as City Roast, Medium, and Slow roasted. It is also indicated that the beans are roasted in small batches.

In their own explanation of specialty coffee, reference is made to beans that score 80 points or more on a scale of 100. This same information links specialty coffee to quality, sustainability, and transparency. No public data was found regarding the exact model of the roasting machine or the roastery’s production capacity.

Coffee Selection

The current documented lineup consists of three main offerings: Rovers Coffee Beans, a coffee subscription, and gift vouchers. The Rovers Coffee Beans are described as an espresso blend, specifically designed for espresso and milk-based coffee drinks. There are currently no single-origin retail coffees publicly listed.

Available product information lists four packaging sizes: 0.5 kg, 1 kg, 1.5 kg, and 2 kg. Additionally, there are two grind options: whole beans and ground coffee. For the coffee subscription, monthly deliveries are available in quantities of 1 kg, 1.5 kg, and 2 kg.

Origin and Supply Chain

For the documented coffee beans, Brazil and Guatemala are listed as the countries of origin, specifically the Cerrado and Antigua regions. The producers are categorized as small-scale farmers. Furthermore, the product information specifies an altitude range between 1200 and 1800 meters above sea level.

The mentioned varieties are Catuai and Bourbon, processed using the Natural method. Rovers Coffee Roasters describes their sourcing as direct trade with small producers in Brazil and Guatemala. The company also states that they purchase coffee from farmers they claim to trust and respect.

Third-party certifications are not publicly documented in the available information. Similarly, no public data was found regarding waste management, packaging policies, or circularity. Consequently, it remains unclear how their broader sustainability practices are structured beyond the mentioned sourcing approach.

Sales, Hospitality, and Partnerships

Their own website documents sales via an online shop, where customers can order coffee, sign up for a coffee subscription, or purchase a gift voucher. For the hospitality sector and other business clients, Rovers Coffee Roasters offers services including coffee consultancy, equipment selection, maintenance scheduling, and staff training.

SOIL Vegan Cafe identifies Ramzi from Rovers Coffee Roasters as a partner and mentions that Rovers coffee is served at their location in Amsterdam-Oost. This provides a concrete example of distribution through a hospitality venue. No further public information regarding a broader retail network has been documented.

Training and Events

Under the name Maestro dell’s Espresso, Rovers Coffee Roasters offers barista training. The documented levels include introductory, basic, advanced, and latte art. According to the available information, these courses can be taken on-site or online, with a duration of approximately five hours.

Additionally, the company provides coffee services for trade fairs, weddings, corporate parties, and private events. This positions the business within the mobile or temporary coffee service segment. Details regarding scheduled public cuppings or a public tasting room menu are unavailable.

Team, Public Visibility, and Missing Data

Ramzi Sarryeh is the only person explicitly linked to Rovers Coffee Roasters by name and role in the available information. No publicly named head roaster, green buyer, or other current team members are documented. Furthermore, no public mentions of awards, competition results, or detailed profiles in specialized trade media were found.

As a result, the available image of Rovers Coffee Roasters is primarily operational. It is an Amsterdam-based roastery with a webshop, B2B delivery, training services, and a documented espresso blend with origin information. At the same time, several industry-relevant details, such as certifications, roasting capacity, and fixed public opening hours, remain absent from the public record.

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