Sam’s Coffee

More About Sam's Coffee

Sam’s Coffee is a coffee company based in Zwolle that grew out of Foodboutique. Public records identify Samim “Sam” Haqparast as the owner of both Foodboutique and Sam’s Coffee. As early as 2017, the business was established at Klokkensteeg 2 in Zwolle, with a concept that combined Foodboutique and coffee under its own private label.

From Foodboutique to Sam’s Coffee

The transition from Foodboutique to Sam’s Coffee was later documented publicly. It was reported that Foodboutique would cease operations on March 1, and the coffee business would continue under the name Sam’s Coffee. A hospitality publication from 2022 described Sam’s Coffee as the successor to Foodboutique, noting that Haqparast had opened the shop under that name five years prior.

The company’s official description emphasizes coffee as a social product, linking it to origin, character, and flavor. This phrasing provides insight into the position the company carves for itself within the Dutch coffee market, although public sources do not disclose a full deed of incorporation or team structure.

Roasting and Technical Approach

According to their own information, Sam’s Coffee roasts on a Loring coffee roaster. Their official page states that this roaster can reduce gas consumption by up to 80 percent. While the source does not cite independent measurements or certifications for this claim, it does indicate the specific technology the company employs for its roasting process.

Their approach distinguishes between blends and more distinct, specialty coffees. According to company information, green coffees are blended and roasted “for taste” to suit the average coffee drinker. Additionally, they offer coffees roasted as OMNI, meaning they are designed for both filter and espresso. Several coffees with a medium roast are listed on the product pages.

The company also mentions that beans do not remain on the shelf for longer than three weeks. This is a concrete commitment to inventory and freshness, although available sources do not show how this is monitored or reported in practice.

Coffee Selection

The webshop lists ten coffee names: BUSINESS, COLOMBIA, GUATEMALA, INDIA, COSTA RICA, ETHIOPIË, KENYA AA, Decaf, RWANDA, and BOURBON. For several products, packaging sizes of 250 grams and 1,000 grams are mentioned. Grind options are also available, including whole bean, Aeropress, filter, French press, and percolator.

The assortment combines blends and single-origin coffees. BUSINESS is described as an Italian-style roast for automatic machines and milk-based drinks, including cappuccino, latte, and latte macchiato. COLOMBIA is described as a 100 percent washed arabica from El Jardin, grown at 1,730 meters, featuring the Caturra variety and a medium roast profile.

According to product information, GUATEMALA comes from Finca Los Naranjales. Details include the Lopez Mendez family, the Comal Association, a washed process, an altitude of 1,900 meters, and an SCA score of 85+. Decaf is described as a blend of Central American and African arabica beans, water-decaffeinated and medium roasted.

Origin and Supply Chain

Sam’s Coffee describes a direct-trade mission, stating that they have been buying directly from farmers since 2016. For Colombia, several producers are mentioned by name: Don Dagoberto Hoyos Gómez of El Jardin, Don Alvaro Fugueroa of La Fuente, Don José Tito Mora Jacoba of Buena Vista, and Don Onesimo Galindez of El Ensueño.

The product pages list origins including Colombia, Guatemala, India, Costa Rica, Ethiopia, Kenya, and Rwanda. The Ethiopia page mentions the Negelle Gorbitu cooperative, affiliated with Oromia Union, featuring natural processing on raised beds. For Guatemala, a 32-hour fermentation process is noted.

Sustainability and Public Information

The available information links direct trade to respect for nature and future generations. Additionally, the lower gas consumption of the Loring roaster is mentioned. Publicly documented certifications were not included in the provided material, nor is there a publicly documented formal waste policy.

A local article from 2025 mentions that Sam tries to use organic ingredients as much as possible. That article also mentions matcha from Japan. These details primarily relate to the business’s broader hospitality activities beyond coffee.

Location, Hospitality, and Workshops

Sam’s Coffee has a physical location in Zwolle. The official site lists Klokkensteeg 8, 8011 XV. Older public mentions refer to Klokkensteeg 2. In 2025, it was described that the business moved to a new spot on the same street in February of that year, two doors down from the previous shared location.

The location is publicly described as having a café profile and as a destination for specialty coffee. Furthermore, sources mention hojicha, matcha, pastries, and plans for additional workshops, including sessions focused on matcha tea. This information demonstrates a broader beverage and learning environment than just the sale of beans.

The company offers workshops and coffee activities. According to official information, the basic barista workshop lasts 2 to 2.5 hours, for a minimum of two people. Topics include brew ratio, espresso tasting, flavor training, milk steaming, and latte art. The masterclass covers coffee cultivation, direct trade, roasting, cupping, and espresso equipment.

Public Visibility and Social Activity

Sam’s Coffee appears in a guide for specialty coffee in Zwolle and in hospitality publications about the business. Additionally, the company has been featured in local media regarding the move and the previous Foodboutique concept. Publicly documented coffee prices or competition wins are not included in the provided material.

In October 2022, Sam’s Coffee was mentioned in connection with Heat and Eat. This involved donating coffee and food vouchers to people affected by rising heating costs, placing the business within a local social context.

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