Slow Roast Coffee

More About Slow Roast Coffee

Slow Roast Coffee is a coffee brand with a shop in Heiloo, a sales point at the Beverwijkse Bazaar, and a mobile espresso bar. Public information links the company to Private Label Coffee, a coffee roastery in Heiloo that has been active since 2017. This roastery focuses on coffee for consumers, businesses, and the hospitality sector. The founders of Slow Roast Coffee are not publicly documented.

Origins and local integration

The shop in Heiloo is described as a complement to the roastery where the beans are roasted. Public mentions of the location cite Stationsplein 47B, 1851 LN Heiloo. However, contact and footer pages for Slow Roast Coffee also list Stationsweg 89. This creates a discrepancy in the address for the Heiloo location within public information.

In addition to the shop in Heiloo, Slow Roast Coffee lists the Beverwijkse Bazaar, also known as Zwarte Markt, as a sales location. This site is described as a weekend shop in Hall 26. Furthermore, the brand uses a mobile tuktuk for markets and events in and around Heiloo, Castricum, and Bergen.

Roasting and production

Slow Roast Coffee states that the beans are roasted locally in Noord-Holland in small batches. The offering is linked to medium and dark roast profiles. The related roastery, Private Label Coffee, describes a slow-roast method. In this process, the roasting takes longer and the temperature is lower. As an example, approximately 14 minutes at 200°C is cited, depending on the bean and the desired profile.

Private Label Coffee works with Arabica and Robusta, according to available information. A professional partner page names Veysel as the roaster and mentions that he roasts coffee for Erwin’s Choice on a Giesen roaster. An official announcement from October 22, 2024, mentions a submitted expansion of production capacity at Private Label Coffee at De Droogmakerij 20c in Heiloo. Batch size and annual capacity have not been published.

Coffee Selection

The Slow Roast Coffee webshop lists six coffee products and, in addition, a loose tea. The single origins are Peru, Colombia, Ethiopia, and Brazil. Each of these product pages mentions packages of 250 grams, 500 grams, and 1 kilogram. In addition to these origin coffees, the webshop lists two blends: Vienna Blend and Italian Blend.

Vienna Blend is described as a medium roast blend. Italian Blend is described as a dark roast blend with South American beans. Slow Roast Coffee states that the coffees are suitable for espresso, filter, French press, and mokkapot. There is also a product line for loose tea in 70-gram bags.

Origin and Supply Chain Information

The origin countries mentioned within the Slow Roast Coffee assortment are Peru, Colombia, Ethiopia, and Brazil. For the Italian Blend, a broader reference is made to South American beans. Private Label Coffee names Brazil, Colombia, Guatemala, Peru, Costa Rica, Ethiopia, and India for the broader procurement of green coffee.

Private Label Coffee offers single origins and blends. For private-label clients, light, medium, and dark roast profiles are mentioned. There is no publicly documented information regarding specific farms, estates, cooperatives, importers, FOB prices, or harvest lots for Slow Roast Coffee.

Sustainability and Packaging

Private Label Coffee mentions a connection to UTZ Certified and Rainforest Alliance in relation to sustainable coffee cultivation. Sustainability is linked to farmer income and environmental issues. Product-level certificate numbers are not published on the described pages.

Regarding packaging, Private Label Coffee states that roasted beans are packaged shortly after roasting in vacuum or aroma-preserving packaging. There is no publicly documented waste policy. There are also no public figures regarding CO2 footprint, energy use, or a reusable packaging program.

Sales, hospitality, and private label

Slow Roast Coffee sells via its own webshop and, according to the stated information, ships only within the Netherlands. The Heiloo shop sells coffee beans, tea, and confectionery, and also offers seating to drink coffee. A formal cupping room or a fixed public tasting program is not publicly documented.

The related private-label activity targets restaurants, hotels, chocolate shops, patisseries, offices, and webshops. A minimum order of 18 kilograms is stated for private label. The mentioned packaging units are 250 grams, 500 grams, and 1000 grams.

Team, events, and public recognition

Veysel, Mieke, Josey, and Perry are named in the public profile information. Veysel is identified as a coffee bean roaster and as Josey’s husband. Mieke and Josey are mentioned as mother and daughter and as regular faces in the shop. Perry is mentioned as an intern. Formal management roles, ownership structure, and an official head roaster title are not publicly documented.

The mobile tuktuk can be used for markets, corporate events, festivals, and weddings in Noord-Holland. The booking form asks for a description, date, time, location, and expected number of visitors. On June 21, 2025, a local anniversary event in Heiloo was documented where private-label coffee from Slow Roast Coffee or Slow Roasted Coffee was mentioned. Publicly planned workshops, cuppings, SCA classes, or recurring tasting events are not documented. No awards, competition placements, or formal coffee review scores are publicly mentioned.

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