SunSun Roasters

More About SunSun Roasters

SunSun Roasters is documented as the continuation of SunSun Coffee, a specialty coffee shop located at Goudenregenplein in Den Haag. The shop opened in early 2022 and was founded by Martijn Goedegebuure. The roasting line later emerged from this café practice, following three years of serving specialty coffee and engaging in discussions with customers. In 2025, the situation changed. After the passing of Martijn in April 2025, SunSun Coffee ceased to exist. SunSun Roasters subsequently continued online, with Faten Bushehri as the person carrying the roastery forward.

Team and roles

Available information identifies Faten as the owner and the person handling multiple operational roles within the company. Beau is also mentioned as being responsible for roasting and quality control. No public documentation is available regarding the legal founder or founders of SunSun Roasters as a separate entity. Consequently, the precise formal founding structure remains unclear. However, the link between the former café and the current online roastery is clearly visible in the available data.

Roast Profile and Equipment

The roasting approach of SunSun Roasters is described as light roast for filter coffee and medium roast for espresso. In doing so, the company distinguishes between the brewing method and the roast degree. The webshop features categories such as espresso, light, and dark, indicating an assortment tailored to different applications. The current roasting equipment is not publicly documented. More is known about the equipment in the former café, where they worked with, among others, a Sanremo espresso machine, a Moccamaster, and a Holzklotz dripper.

Coffee Selection

At the time of documentation, the webshop offering consisted of twelve items. These included coffee, wine, brewing equipment, and merchandise. The coffees included espresso, filter, and omni-roast. Documented products include Blend al Sol – Espresso, Colombia Maracay – Espresso, Colombia Maracay – Filter, Colombia Timaná – Filter, Honduras El Jardin – OMNI Roast, and Kenya Gititu AA – Filter. Thus, the offering is structured around origin, brewing purpose, and processing.

Some coffees are described in more detail. Blend al Sol – Espresso consists of 66 percent Panama and 34 percent Colombia, with washed processing and 250-gram packaging. Colombia Timaná – Filter is listed as a mixed-washed coffee featuring Castillo, Caturra, Red Bourbon, Pacamara, and Tabi varieties. Kenya Gititu AA – Filter is fully washed, sun-dried on raised beds, and consists of Batian, SL-28, Ruiru 11, and SL-34.

Origin and Supply Chain

The publicly documented countries of origin are Panama, Colombia, Honduras, and Kenya. For some coffees, producers and organizations are mentioned by name. Mario Mejia is linked to Finca El Jardin in Honduras. This farm is located in La Paz, in the Montecillos Sierra, and according to documentation, grew from 16 to 52 hectares. Also mentioned is the Aguthi Farmers’ Co-operative Society, linked to Gititu AA in Kenya. This cooperative works with four wet mills: Gititu, Kagumo, Gaaki, and Mungaria. The organization supports more than 2,000 active members in Nyeri County.

For Colombia, Luz Helena Salazar is mentioned as the owner of Maracay. This farm is located near Armenia in Quindío, covers 8 hectares, and is situated at 1,450 meters above sea level. Such data provides insight into origin and scale, without providing a complete picture of the entire chain. Not all products in the assortment are documented with the same level of detail.

Sustainability and Transparency

SunSun Roasters describes its selection based on quality and transparency. The coffees are designated as specialty-grade and are said to score 85 or higher on the SCA scale. The mission also states that the company aims to work toward fair wages, sustainable cultivation, and a transparent chain. Regarding Finca El Jardin, it is mentioned that the growth of the farm has led to higher wages and more local employment throughout the year.

At the same time, there are limits to the available information. Certifications such as Fairtrade, Organic, Rainforest Alliance, or B Corp are not publicly documented. Public data regarding waste policy, packaging materials, carbon accounting, and emissions are also missing. For readers, this means that sustainability claims rely primarily on company information and producer profiles, rather than on publicly documented external certification.

Sales and Business Model

Following the closure of SunSun Coffee, SunSun Roasters has transitioned to an online-only model. Sales are handled through their own Shopify webshop, offering free shipping within Den Haag and across Nederland for orders exceeding a specific threshold. Additionally, their wholesale page targets home brewers, cafés, restaurants, and local shops. For B2B clients, they offer retail bags, in-café tastings, and barista training. Current retail partners are not publicly documented.

Café, Press, and Local Impact

The former SunSun Coffee was located at Goudenregenplein 5 in Den Haag, though the location is now listed as permanently closed. Previous reports described the café as a hub for espresso, filter coffee, and manual brew methods, occasionally hosting wine tastings. A visit note from the Mayor of Den Haag, Jan van Zanen, highlighted the establishment’s role as a community hub, fostering connection among local residents. Currently, there is no publicly documented physical coffee shop or tasting room for SunSun Roasters.

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