Verse Maling

More About Verse Maling

Verse Maling is a Dutch coffee brand linked in available records to Mats, Nick, and Robert, who are mentioned as the founders or the original faces behind the company. Their surnames are not publicly documented, nor is the year of establishment. The stated motivation behind Verse Maling focused on coffee where both the farmer and the environment are treated with care, emphasizing coffee with an “honest character”.

Company details and current position

Public data does not provide a clear picture of the location history. Some mentions list Terminalweg 19A, 3821 AJ Amersfoort, whereas the official Instagram bio states “Roasted in Lelystad”. The current domain name versemaling.nl redirects to denotenkoerier.nl/versemaling, where Verse Maling is described as part of a merger with De Notenkoerier.

The webshop lists KvK number 86099825 and VAT number NL863860837B01 for the entity behind De Notenkoerier. This indicates that the current sales environment is not separate from De Notenkoerier. Available data does not provide a complete picture of the internal corporate structure following the merger, nor is the current staffing for Verse Maling publicly detailed.

Branding, branding methods, and product information

The official coffee category states that the beans are roasted in small batches. According to the text, this takes place in their own local roastery. It is further mentioned that beans are selected from coffee plantations and then roasted locally. However, a detailed method per roast profile is not publicly available for the current products.

Little is known about the technical side of the roasting process. The type of roaster, batch capacity, and any roast-logging software are not publicly documented. Additionally, several product pages contain the notice “Product description coming soon”, meaning current tasting notes, roast details, and further sensory data are missing for those products.

Coffee Selection

The current coffee selection in the webshop is divided into Single Origin, Melanges, Decaf, and Tasting Packs. Under Single Origin, Supreme Euphoria, Serrano Sunrise, Café Royale, and Montaña Dorada are listed. Under Melanges, Revive Mornings is mentioned. The decaf offering consists of Verde Vista Decaf. The coffee bean tasting pack is described as a bundle featuring four different specialty coffees.

Alongside these current names, older or external product listings exist. The Chief and Italian Stallion are identified there as dark roasted coffees. The Governor is also mentioned. These products appear in a professional retail context but are not part of the current official Verse Maling core category. This distinction is relevant for readers seeking up-to-date product information.

Origin and Supply Chain Information

Verse Maling states that they work with plantations that prioritize environmental conservation and fair working conditions. However, the current coffee category does not list specific farms, cooperatives, or permanent partners. Direct-trade contracts, transparency reports, and farm-level collaborations are not publicly documented in the available information.

Origins are mentioned for a few of the previously listed products. The Chief and Italian Stallion are linked to Uganda, Brazilié, and Honduras, with altitudes ranging between 1,400 and 2,200 meters. The Governor is linked to Brazilié, Uganda, and Colombia, consisting of 75 percent Arabica and 25 percent Robusta. For Italian Stallion and The Governor, Cerrado, Minas Gerais is cited as the Brazilian region of origin.

Sustainability and Packaging

Packaging information from De Notenkoerier states that products are weighed and packed upon order. A biodegradable bag option is mentioned for many products. This packaging reportedly utilizes non-fossil sources, such as sugarcane, corn, and wheat starch. It is also noted that the packaging and labels are EN-13432 certified.

The current coffee pages do mention a limitation. Compostable packaging is temporarily unavailable due to an issue with the packaging machine; therefore, an alternative is being used for affected weights. Furthermore, the organic nut and seed assortment from De Notenkoerier is Skål-certified. A coffee-specific certification, such as Organic, Fairtrade, Rainforest Alliance, or B Corp, is not publicly documented for Verse Maling.

Sales channels, café functions, and public activities

Verse Maling is currently sold via the De Notenkoerier webshop. The site mentions that the assortment of specialty coffees, organic loose teas, and the Dammann Frères collection will remain available after the merger. Additionally, there are professional retail listings for Verse Maling and several coffees. Other permanent retail partners are not publicly recorded.

No public café, tasting room, menu, or opening hours are documented. Nor was a booking page for tastings found in the available data. A current cupping schedule, workshop series, or training under the name Verse Maling is likewise not publicly recorded. Mentions of an address in Amersfoort therefore primarily show contact or business information, rather than a public hospitality function.

Team, recognition, and public visibility

Aside from Mats, Nick, and Robert, no specific coffee roles at Verse Maling are publicly named. A current head roaster, green coffee buyer, production manager, or quality controller is not mentioned. For De Sjofar B.V., the company associated with De Notenkoerier, René Meeuwsen and Ria Meeuwsen are listed as authorized representatives.

Public prices, competition results, or formal recognitions are not documented. There is a consumer profile with 42 reviews, but this is not an award or professional jury recognition. Furthermore, no current public collaborations with a named café, festival, barista competition, or non-profit organization have been recorded. Consequently, the available image of Verse Maling remains primarily that of a coffee brand within the webshop environment of De Notenkoerier.

Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!