Anne&Max Maastricht

Anne & Max Maastricht is located at Markt 27 in the heart of Maastricht. The location opened in February 2026, becoming the 31st outlet of the brand. It was also the first Anne & Max location in Limburg. The café is situated in a historic building on the Markt, a central spot in the city.

The Maastricht branch is managed by franchisee Jordy Plomp. He was 39 years old at the time of the opening. His background is in the food and beverage industry, with experience in beach pavilions, hotels, and corporate restaurants. This fits the franchise model through which Anne & Max has grown over the past few years.

The Anne & Max concept was founded by Wobbe van Zoelen. The first location opened in 2005 in Haarlem. The brand describes itself as a living room in the city. This concept is also reflected in the description of the Maastricht location. The company focuses on breakfast, coffee, tea, desserts, lunch, high tea, and aperitif moments.

According to its own description, Anne & Max uses fresh, authentic, and mostly organic products. For readers following the coffee sector, it is particularly relevant how the brand combines coffee, food & beverage, and daily operations. The Maastricht location is not an independent specialty coffee bar, but a franchise outlet within a broader food & beverage chain.

The coffee line at Anne & Max consists of several well-known preparations. The menu lists espresso, espresso macchiato, cortado, cappuccino, caffè latte, flat white, latte macchiato, filter coffee, and cold brew. According to the menu, all coffees can also be served iced and decaf.

The menu also mentions several specific drinks and origins. For espresso, Anne & Max uses Bourbon coffee from Peru. For filter coffee, the menu lists a natural heirloom coffee from Ethiopia. There is also a salted caramel cold brew on the menu. For decaffeinated coffee, the menu mentions a naturally decaffeinated washed Caturra from Colombia.

In addition to classic coffee drinks, Anne & Max also offers blended drinks. An example is “Liefdesverdriet”, described as a latte macchiato with caramel syrup, chocolate sauce, whipped cream, caramel sauce, and pieces of chocolate. This drink shows that the coffee line includes both standard preparations and sweet variations.

Anne & Max describes the coffee chain as a collaboration with coffee farmers in Peru, the local exporter Cultivar, and the Dutch coffee roaster Keen. Keen Coffee roasts organic Arabica beans for Anne & Max. The Peruvian farmers are named by Anne & Max as Ramos Ccoillar and family members from the Nueva Florida community. They originally come from the Huancavelica region.

Cultivar is named by Anne&Max as the local exporter in the coffee supply chain. The company was founded in 2016 by Lisanne Oonk. Anne&Max’s description thus emphasizes direct trade and a stable chain connecting the farmer, exporter, and roaster. The provided sources do not offer an independent assessment of the price, quality, or impact of this chain.

Anne&Max states that its menu aims for 95 percent organic products. The formula also highlights numerous vegetarian and vegan options and the use of natural ingredients. Since 2019, Anne&Max has been a member of the Future Proof Coffee Collective of MVO Nederland. Furthermore, the formula mentions a collaboration with Lowlander regarding the planting of seagrass in the Wadden Sea.

At the operational level, Anne&Max also cites several sustainability choices. The staff uniforms are reportedly made from fully recycled materials. Additionally, Anne&Max Maastricht is publicly listed on Too Good To Go with a surprise package for surplus food. These points provide context regarding the business operations but do not directly speak to the coffee in the cup.

The Maastricht location is described as a venue with more than 100 seats. The building includes, among other things, a lounge, an open fireplace, a conservatory, a bar, and a lockable room. The location page also mentions a light-filled conservatory and a green indoor garden. As a result, the branch offers multiple zones for different uses.

The lockable room is mentioned for gatherings such as high tea, baby showers, and business meetings. The menu lists high tea from 3:00 PM or by reservation. In the public sources used, no coffee workshops, tastings, or exhibitions specifically for Anne&Max Maastricht are documented.

The opening received attention in trade media for the hospitality and franchise sectors. The focus was on the expansion into Limburg, the number of locations, and the role of Jordy Plomp as a franchisee. Food service reporting placed the Maastricht opening within the growth of Anne&Max as a franchise formula.

Anne&Max also mentions that the brand is ranked number 35 in De Inspirerende 40. This mention applies to the Anne&Max brand as a whole and not specifically to the Maastricht location. For a factual profile of the location, this distinction is important.

Anne&Max Maastricht is a young Limburg branch of an established Dutch hospitality chain. The venue combines coffee with breakfast, lunch, high tea, and gatherings. The coffee line includes classic espresso and milk drinks, filter coffee, cold brew, and a few sweet variants. The available information primarily emphasizes the location, franchise network, origin claims, and broad hospitality offerings.