Simon Lévelt Maastricht

Simon Lévelt Maastricht is a coffee and tea specialty shop located at Wycker Brugstraat 21-A in Maastricht. The shop is situated in Wyck, a shopping district on the east side of the city center. The local page of Simon Lévelt notes that the store has been established in South Limburg for twenty years. An exact local opening date is not recorded in the available material.

The local founders of the Maastricht branch are not publicly documented in the information reviewed. However, the origin of the broader brand is described. Simon Levelt opened a shop in Amsterdam in 1826, where coffee and tea were part of the grocery offerings.

Shirley van Ool is a key figure for the Maastricht branch. In an interview from November 2024, she was named as the franchisee. According to the same interview, she had been working in the shop since 2017. In 2020, she became the franchisee after co-owner Claudia Troilo sought additional support. The local page of the shop is signed with the name Natascha Maassen.

The shop’s concept focuses on coffee, tea, machines, and accessories. Additionally, coffee can be ground in the shop. The grinding is tailored to the customer’s brewing method or equipment. This places the emphasis on sales, advice, and product knowledge regarding home brewing.

The coffee documented for the shop comes from Simon Lévelt itself. The brand states that all coffee is roasted in their own roastery in Haarlem. For the Maastricht shop, an assortment of more than 25 coffee varieties and 150 tea varieties is mentioned.

The available information lists various types of equipment and brewing methods. These include semi-automatic machines, fully automatic machines, filter machines, cafetières, espresso pots, coffee grinders, and milk frothers. This list primarily highlights support for a wide range of brewing methods for home use.

A fixed menu for an internal coffee bar is not publicly documented in the reviewed materials. Similarly, a list of brewing methods served on-site was not found. However, Pumpkin Spice was mentioned in 2024 as a seasonal trend. At that time, the shop reportedly had a tea and a coffee syrup that aligned with this trend.

No information was found regarding public workshops, tastings, exhibitions, or a recurring event calendar. The available sources primarily present the shop as part of the Wyck shopping district. The Maastricht City App lists the business at its address on Wycker Brugstraat and categorizes it within the shopping district.

The relationship with the neighborhood is highlighted primarily in the interview regarding urban logistics. It mentions that entrepreneurs in the district stay in touch via a neighborhood app. Linolux, a nearby business, is also mentioned in connection with parcel services through Goederenhubs.

According to the interview, Simon Lévelt Maastricht works with Goederenhubs. Maastricht has been part of this logistics network since 2015. The broader brand reportedly worked with Binnenstadservice Nederland, the predecessor of Goederenhubs, since 2010. This topic was discussed in the context of Maastricht's zero-emission zone in 2025.

Simon Lévelt states that its coffee and tea assortment is fully organic certified. The brand asserts that the coffee and tea are produced without chemical pesticides. It also describes close collaboration with coffee and tea producers. For tea, the brand mentions direct partnerships with plantations and support for the transition to organic farming.

In addition to origin and cultivation, the brand highlights various forms of waste reduction. In the specialty stores, customers can buy loose coffee and tea in their own packaging. For retail packaging, Simon Lévelt uses kraft paper, PEFC-certified paper, and an inner layer of wood cellulose. According to the brand, this packaging can be recycled via paper waste.

The brand also mentions participation in Koffiecapsule Recycling Nederland. This is done in collaboration with other coffee companies and the industry association Koffie & Thee Nederland. The available information further lists various suppliers and partners, including Goederenhubs, JURA, Moccamaster, ECM, Sage, and Geruba.

Several public mentions of Simon Lévelt Maastricht have been documented. Maastricht Bereikbaar published an interview with franchisee Shirley van Ool on November 5, 2024. The interview focused on the shop and preparations for the zero-emission zone. Additionally, JURA Netherlands lists the Maastricht shop as a dealer at Wyckerbrugstraat 21A. No public award mentions for the branch were found in the reviewed materials.