Rituals Café at Spui 10 is described as a new café within House of Rituals, offering coffee, other beverages, a to-go selection, and several documented events.
About Rituals Café
Rituals Café in Amsterdam: A Profile of a New Café on the Spui
Rituals Café is located at Spui 10 in Amsterdam Centrum. The café is publicly listed on the Rituals Café website, with a contact address via Vermaat Groep. The House of Rituals page also describes the café as part of the Spui location. This ties the café to an existing retail environment, yet it is also presented in available information as a distinct hospitality venue.
History and Concept
No specific information about the individual founders of Rituals Café is recorded in available sources. Public information places the initiative primarily within Rituals and House of Rituals. The corporate page of Rituals names Raymond Cloosterman as Founder & CEO of Rituals. No separate founders or initiators are documented for the café itself.
Local reporting notes that Rituals opened its own café in House of Rituals on the Spui. De Buik van Amsterdam described how the former Rouhi location was transformed into Rituals Café. Girls Who Magazine reported that the café opened on Friday, February 27, 2026. Entree Magazine reported on March 5, 2026, that Rituals had opened the café.
The concept is summarized on the official website with the words “Pause. Connect. Enjoy.” The website describes the café as a tranquil spot in the center of Amsterdam, with a focus on food, drinks, slowing down, seasonal events, and workshops. This phrasing suggests a hospitality concept that offers not only coffee and dishes but also activities centered on experience and stay, linked to the location.
Coffee and Brewing
For coffee drinkers, the available information about the menu is particularly relevant. The public menu lists espresso, double espresso, Americano, cappuccino, caffè latte, flat white, and Moroccan cappuccino. Additionally, chai latte, matcha latte, iced latte, hot chocolate, and flavored chocolate milk are on the menu. An Instagram post around the opening refers to BOOT coffee beans as the coffee used.
Less information is available regarding brewing methods. The reviewed website and menu sources do not mention manual filter methods, filter coffee, or specific brewing equipment. Therefore, based on the available material, it cannot be determined whether the café offers other coffee preparations besides espresso-based drinks. Public information primarily shows an espresso-focused menu, supplemented by milk-based drinks and non-coffee beverages.
Menu, To-Go, and Non-Coffee Beverages
The menu extends beyond coffee. Available information mentions, among other things, iced matcha latte, iced matcha strawberry, and iced matcha mango. Also listed are espresso martini, mimosa, Aperol spritz, and alcohol-free mocktails. Thus, the offering includes both hot and cold drinks, alcoholic options, and non-alcoholic preparations.
The To-Go counter receives separate attention in available sources. The official website mentions chocolate, macarons, and ice cream from Madaq. Entree Magazine also described that drinks, confectionery, chocolates, and ice cream from chocolatier Madaq are sold at the To-Go counter. In the available information, Boot Koffie and Madaq are thus visible as publicly named suppliers or partners around the café.
Events and Collaborations
The About page of the café mentions that visitors can view a calendar of seasonal events and workshops. A concrete example is the Bloom & Wolf Members Experience at House of Rituals Amsterdam on Saturday, June 27. According to the event page, this program consists of high tea at Rituals Café, a guided workshop with silk flowers from Bloom & Wolf, and a Mind Oasis Breath of Life treatment.
The same event page lists Bloom & Wolf as a collaboration partner for that event. Based on the available information, this is the most concrete documentation of community activities surrounding the café. No broader data is included regarding regular coffee workshops, cuppings, barista education, or other recurring activities specifically focused on specialty coffee.
Sustainability and Sourcing
Café-specific sustainability practices are not publicly documented on the reviewed café website, menu, or press sources. However, the corporate page of Rituals mentions that the brand is a Certified B Corp. It also includes information about a goal to reduce greenhouse gas emissions and about sustainability reports. These points relate to the brand as a whole and do not constitute a separate, verifiable claim about the daily operations of Rituals Café.
Press and Public Mention
Rituals Café reappeared in various publications in March 2026. Entree Magazine published an article on March 5, 2026, about the opening and design, highlighting the all-day menu, the interior concept, and the To-Go counter. De Buik van Amsterdam published a news profile on March 23, 2026, featuring the location at Spui 10, the menu, and the presence of Madaq. De Buik also has a restaurant listing for Rituals Café in Amsterdam Centrum, offering coffee, patisserie, cocktails, and small dishes.
Girls Who Magazine included Rituals Café in an overview of new restaurants in Amsterdam in 2026. Formal awards or mentions on award lists are not documented in the available sources. The picture that emerges from the material is that of a new café within the House of Rituals environment, featuring a broad beverage menu, a to-go offering, and several documented collaborations.
