NL Rum Baba East in Amsterdam Oost combines a shop, brewbar, and bakery with its own roastery. They focus on specialty coffee, featuring Kokobe and Marafiki blends, single origins, and the Liquid Diamond series, while hosting regular cuppings for both locals and professionals. They also utilize sustainable packaging and compostable capsules.
Coffee Roaster at Rum Baba East – Shop, Brewbar & Bakery
Coffee Beans at Rum Baba East – Shop, Brewbar & Bakery
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About Rum Baba East – Shop, Brewbar & Bakery
Overview: Rum Baba East in Amsterdam-Oost
Located at Pretoriusstraat 15 in Amsterdam-Oost, Rum Baba East is the brand's largest location, seamlessly combining a shop, brewbar, and bakery. With limited seating, the space encourages a fast-paced 'grab-and-go' rhythm. In the bakery at the back, their famous marble cake comes fresh out of the oven. The overall vibe is playful, accessible, and driven by flavor.
Founders and Approach
The roastery was founded by Jeroen and Lusan, whose mission is to let people experience what great coffee can truly be. The brand embraces a playful style while maintaining a sharp focus on specialty coffee. Their roots trace back to Coffee Bru in Oost, one of the neighborhood's first third-wave cafés, which served as the springboard for the current roastery and bars.
From External Roasting to Their Own Roastery
In the early years, roasting was outsourced to Enkhuizen. However, growth demanded more control, speed, and proximity. This led to the move to their own Bakery & Roastery, centered around a 12-kilo Probat. The roastery is located in Amsterdam, in the Moezelhaven. This short internal supply chain ensures maximum freshness and reduces city traffic.
Assortment and Brewing Methods
The brewbar in East is explicitly a “Shop, Brewbar & Bakery.” Guests can choose between espresso and various filter options. The setup makes it easy to compare and learn, whether you're grabbing a quick flat white or taking your time to savor a filter coffee.
The selection is organized by roast profile: light roasts are tailored for filter, while medium roasts are designed for espresso. This provides a helpful guide for customers while still encouraging experimentation. Classic pour-overs like the V60 and Chemex get plenty of attention alongside a sleek espresso bar.
Signature coffees
Well-known blends include Kokobe and Marafiki. Kokobe offers notes of blueberry, chocolate, and caramel, while Marafiki focuses on dark chocolate, red berries, and caramel. Alongside these blends is a range of single origins with a clear terroir. The “Liquid Diamond” series features limited lots such as Colombia Papayo, Nogales, and La Reserva, characterized by distinct fruity notes.
Community and Visibility
The Amsterdam-Oost location hosts tasting events for both locals and industry professionals. On 1 oktober 2025, an Open Cupping took place from 19:00 to 20:30 with a walk-in format. Monthly cuppings invite guests to taste, learn, and share knowledge. This low-barrier approach builds trust and encourages repeat visits.
- Collaboration with the Dutch AeroPress Championship 2025 in Utrecht, featuring the exclusive coffee “La Push”.
- Featured decaf roaster for The Coffeevine in april 2025, reaching an international audience.
- Featured roaster at GUSTATORY in September 2024, targeting British subscribers.
Sustainability and Packaging
Sustainable sourcing is central to the brand's story and product selection. Capsules are fully bio-compostable, featuring a recyclable paper outer bag. The brand encourages buying in bulk, offering 1kg bags with approximately a 20% price advantage over 250g bags, naturally resulting in less packaging per kilo. Workshops and home-brewing tips focus on conscious consumption without sacrificing the joy of the experience.
Recognition in Guides
Rum Baba is featured in Roadbook’s 2025 city guide for excellent coffee in Amsterdam. European Coffee Trip gave the location in Oost its own mention. The official I amsterdam city guide recommends the spot for freshly roasted coffee, specialty teas, and homemade cake. The Amsterdam Coffee Festival guide already listed the Bakery & Roastery as a must-visit stop in Oost. GUSTATORY recognizes the brand as a European specialty roaster with visibility in subscription boxes.
Lessons for the Coffee Sector
Rum Baba East demonstrates how a neighborhood bar can carry a brand. The combination of a short supply chain, a clear value proposition, and a playful aesthetic works. For entrepreneurs and buyers, several points stand out:
- A short urban supply chain, providing control over freshness and logistics.
- An assortment organized by roast profile, simplifying the choice for guests.
- Regular cuppings serving as marketing, training, and community engagement all in one.
- Compostable capsules, allowing convenience and sustainability to go hand in hand.
- Collaborations with championships and subscriptions to extend reach beyond the neighborhood.
Conclusion
Rum Baba East proves that craftsmanship and pleasure reinforce one another. The brand links flavor to transparency and rhythm to ritual, resulting in loyal guests and a distinct profile. In Oost, a recognizable hub for coffee, pastries, and conversation continues to grow.