Morning Brews is the coffee service of Under The Grapevine on Overtoom in Amsterdam Oud-West. The article describes the concept, mentioned drinks, events, and points that have not yet been confirmed.
About Morning Brews at Under The Grapevine
Morning Brews at Under The Grapevine: a coffee bar in a wine shop
Under The Grapevine is located at Overtoom 424 in Amsterdam Oud-West. The business is publicly presented as an independent wine shop that also operates as a coffee bar. The coffee activity is not separate from the broader concept; it forms part of a shop where wine, coffee, courses, and gatherings come together.
History and Concept
The business is associated with Mike van den Berg, who is named as the founder and owner. The shop took over the space from the former Wijnhuis West. According to available information, the previous owners parted ways with the business, after which Van den Berg took over and renovated the company.
The transition received public attention in 2024. A profile from October 2024 reported that the doors had opened approximately two months earlier after a renovation. An exact opening date is not confirmed in the available information. For a factual profile, this distinction is important, as an approximation is not a confirmed date.
Van den Berg previously held positions in the financial sector. He worked at ING and De Nederlandsche Bank, among others. Additionally, he founded Süskal and BlueJuice Surf in 2020. This background is mentioned in the available information as part of his path to entrepreneurship, but not as a direct explanation for the coffee concept.
The official profile of Under The Grapevine describes the business as an independent wine shop built around curiosity, quality, and community. The shop is presented as a place where visitors can explore the selection, ask questions, and participate in gatherings. In editorial terms, it is a hybrid business, with wine as the clear foundation and coffee as a supplementary public function.
Coffee and Brewing
The coffee bar is publicly known as Morning Brews at Under The Grapevine. Indexed social media posts report that the coffee service starts at 09:00. In the same context, specialty coffee, matcha lattes, and black sesame lattes are mentioned. Espresso also appears in public posts about the coffee service.
A profile of the shop documents that a cortado was served. This confirms that at least one espresso-based drink is publicly described. Less is known about other brewing methods. No concrete references to pour-over, batch brew, AeroPress, or a fixed filter service were found in the available information. As a result, it cannot be determined which preparation methods are structurally offered.
The official website states that Under The Grapevine collaborates with local specialty coffee roasters in the Netherlands. However, the consulted information does not name a confirmed permanent roaster for the coffee bar. The research notes mention Blommers Coffee Roasters as a possibility, but also indicate that this has not been independently confirmed in accessible public sources. That point therefore remains uncertain.
The online shop does list a retail product from Five Ways Coffee Roasters. It is “Moves Like Jagger”, a coffee from Minas Gerais in Brazil. However, this mention does not prove that the same coffee is served in the bar. The distinction between the shop assortment and the bar service remains relevant here.
Events and Public Function
Events form a visible part of Under The Grapevine. The official information mentions tastings, masterclasses, seasonal gatherings, and corporate events. WSET courses at levels 1, 2, and 3 are also mentioned, in collaboration with WijnStudio Amsterdam. These activities are primarily in the realm of wine education.
There is also public information about coffee events. Eventbrite lists a Specialty Coffee Tasting at Under The Grapevine, with tickets starting at 35 euros. Airbnb lists a specialty coffee tasting near Vondelpark, held at Under The Grapevine. This experience is described as a guided tasting of four coffees from different continents, hosted in English by JacobTjapko.
According to the available information, the broader event agenda also included wine tastings, planned movie nights, and a gathering featuring art, live music, and wine. It is also mentioned that people with ideas for workshops can use the space. Thus, the establishment functions not only as a sales location but also as a place for education and small-scale gatherings.
Sustainability and Sourcing
Regarding wine procurement, Under The Grapevine states that it works with independent producers and trusted importers. The company also describes a membership model as part of how the business is supported. These points relate to the general business model and the wine selection.
No specific sustainability practices for the coffee bar are publicly documented in the available information. The retail product from Five Ways mentions sourcing via Falcon Coffees and Fazenda Rancho Grande in Brazil. Environmental care and employee welfare are mentioned in this context. Again, this is information about a shop product, not about a confirmed house bean of Morning Brews.
Place in the Amsterdam coffee scene
Morning Brews at Under The Grapevine fits within a broader development where coffee service is combined with other forms of hospitality and retail. In this case, the focus is on the combination of a wine shop, coffee bar, and event space. The available information shows that specialty coffee is part of the offering, but provides limited insight into roasters, brewing methods, and fixed coffee choices.
For coffee enthusiasts, this distinction is particularly important. The establishment is publicly visible as a coffee spot, but the documented data remains general in some respects. What is certain is the location, the link with Under The Grapevine, the role of Mike van den Berg, the start time of the coffee service, some mentioned drinks, and the presence of coffee tastings. Other details require further confirmation.
