BBROOD Eerste van der Helststraat

BBROOD Eerste van der Helststraat is located at Eerste van der Helststraat 49 in Amsterdam Zuid, in the De Pijp neighborhood. This location is part of a broader chain of bakeries and retail points under the name BBROOD. No public documentation was found in the available source material regarding the exact opening date of this location. However, it is established that BBROOD started as a company in 2008 and opened its first store that year on the Zeedijk.

Public sources name Renee Pater, Johan Pater, and Rin van der Molen as the founders of BBROOD. According to these same sources, Renee Pater started the company together with her father Johan Pater and Rin van der Molen. The founders’ background is in the bakery sector. In public company information, Renee Pater is linked to a multi-generational baking family. Rin van der Molen is publicly mentioned as the owner of Bakkerij Rin van der Molen and later as a director within Dutch bakery organizations.

According to its own description, the BBROOD concept centers on daily baking based on what nature provides. The company states its objective is a method of working with entirely local sourdough and recipes based on regional ingredients. Other public descriptions highlight a second core point: bringing traditional baking closer to the customer and making the baking process visible within the store. This combination of production, sales, and visibility forms the common thread in the chain’s profile.

Regarding coffee, public BBROOD communications refer to Stean’s Beans as their roaster and partner. Stean’s Beans also lists BBROOD as a hospitality client in Amsterdam. Consequently, the origin of the coffee at the chain level is reasonably well-documented. Less clear is how the coffee is prepared at this specific location. Specifically, concrete data regarding brewing methods, equipment, or a detailed coffee menu are missing from the consulted public information.

It is established in general terms that coffee is served. A public mention in an Amsterdam overview of early-morning coffee spots describes BBROOD as a bakery where coffee and pastries can be taken to go. However, this provides no further information about espresso, filter coffee, milk-based drinks, or seasonal offerings at this location. For readers specifically looking for brewing styles or beans per drink, the available public material remains limited.

More is known about Stean’s Beans itself. According to public company information, the roastery was founded in 2016 by Stean Fasol. The company states it sources direct-trade coffee from East Africa, with an emphasis on small farmers in Kenya, Rwanda, Uganda, and Tanzania. Additionally, the company describes long-term relationships with farmers and the use of traceability systems. Reports on the Amsterdam hospitality scene also mention that Stean’s Beans delivers in reusable coffee packaging and utilizes electric cargo bikes for transport.

BBROOD links its bread offerings in public communications to Dutch grain grown in nutrient-rich soils. The company also states it is working toward a fully local sourdough starter and increasing the use of biodynamic ingredients. The focus is thus on raw materials, origin, and production methods. Furthermore, BBROOD reports that it invests in local communities in East Africa, trains bakers, and sources as many ingredients locally as possible.

The broader agricultural chain surrounding BBROOD also appears in information regarding Johan Pater. A 2025 family business report states that he founded Het Graanschap in 2017 to collaborate with arable farmers and stimulate the cultivation of organic-sustainable grain. Het Graanschap describes itself as a transparent collaboration centered around Dutch grain. This places BBROOD’s sustainability claims within a larger network of agriculture, processing, and distribution.

For the location on Eerste van der Helststraat, a Saturday presence at the Zuidermarkt is publicly mentioned. This is a concrete example of local market activity linked to the chain. No public documentation was found in the available material regarding workshops, tastings, exhibitions, or other location-specific events.

There are, however, several examples of social activities at the chain level. For instance, BBROOD Nederland is mentioned as an annual supporter of BISS Bakeries through the sale of banana bread. The name also appears in a 2015 Amsterdam report as a lunch provider. Furthermore, Renee Pater publicly stated that since 2016, BBROOD has collaborated with De Tweede Jeugd to give older products a new purpose. Such examples say more about the broader company than about the daily programming of this single shop.

BBROOD frequently appears in Amsterdam bakery overviews and neighborhood tips. These are mentions in lists and guides, rather than specific awards for the Eerste van der Helststraat location. World Coffee Portal included BBROOD in the nomination list for Best European Bakery/Food Chain at the European Coffee & Hospitality Awards in 2025. For this specific location, no publicly documented awards were found in the consulted material.

All in all, the available source material primarily shows a bakery concept where bread, visible production, local raw materials, and an external coffee partner come together. For the Amsterdam location in De Pijp, the address, chain context, and some threads regarding coffee and sustainability can be clearly reconstructed. At the same time, specific details about the opening date, coffee menu, brewing methods, and location-based events remain largely unfilled in the public documentation.