et CLAIRE Amsterdam

et CLAIRE opened in November 2022 at Beethovenstraat 38H in Amsterdam-Zuid. The founders are Ewout de Jong and Frank Wesseling. De Jong previously worked in fashion and completed training as a professional barista. Wesseling is a patissier and previously ran Banketbakker Wesseling in Leidschendam.

The founders do not place the business exclusively within a single fixed hospitality category. The concept combines elements of a patisserie, bakery, lunchroom, and coffee bar. The focus is on viennoiserie, coffee, and other beverages. The brand identity uses the French motto “ne vous contentez pas de moins,” which translates to “do not settle for less.”

A 2023 profile described an open production space. Visitors could watch the viennoiserie being prepared there. At that time, Pascalle Veen was responsible for product development as chef-patissier. The assortment includes sweet and savory items and changes partially with the seasons.

For coffee, et CLAIRE collaborates with Single Estate Coffee Roasters. This roaster lists the Amsterdam location as a hospitality client. et CLAIRE also sells coffee beans under its own label. The company describes this blend as a light-roasted espresso.

According to product information, the flavor profile features notes of milk chocolate, frangipane, and blackberry. The espresso is intended to be enjoyed without milk but can also be used for milk-based drinks. In 2023, the Amsterdam location featured a La Marzocco espresso machine.

A complete and up-to-date overview of all coffee drinks, sizes, and prices is not publicly documented. It is also not documented whether the establishment serves filter coffee, pour-over, AeroPress, French press, or batch brew. As a result, the precise breadth of the coffee offering beyond espresso preparations remains unclear.

In addition to coffee, et CLAIRE lists matcha, chai, and loose-leaf tea. Sparkling wine and champagne are also part of the documented offering. Social media featured, among other things, a cold drink with matcha and strawberry. These beverages are offered alongside the changing selection of viennoiserie and other patisserie products.

There are no recurring public coffee tastings, workshops, exhibitions, or community programs documented. The company does, however, supply pastries, coffee, and other beverages for business meetings, celebrations, and events. These activities fall under the company’s catering services.

In addition, various temporary and commercial collaborations have been documented. During Easter, the Amsterdam location collaborated with the Belgian fashion house NATAN. Another project with the Amsterdam butcher Hergo resulted in a sausage roll with veal mince, sambal brandal, garlic oil, and black sesame.

According to business news, et CLAIRE also supplied products or catering around the launches and openings of Oger, Fendi, Skins, and Diptyque. These examples concern commercial assignments and do not constitute evidence of a structured public event program.

On the page about its own coffee blend, et CLAIRE states that purchases contribute to higher incomes for farmers and to the development of farms and livelihoods. However, the available information does not mention specific farms, countries of origin, certification schemes, or methods by which the mentioned effects are measured.

Single Estate states that 82 percent of its total coffee purchases fall under direct trade. According to its own definition, the roaster visits producers at least annually, buys directly, and pays producers directly. The roaster also claims to pay no less than one and a half times the market price for coffee.

According to Single Estate, a portion of the coffee is roasted on a Loring roaster that recirculates heated air. The roaster claims its retail packaging is aluminum-free and recyclable. However, the available data does not indicate that every component or package of the et CLAIRE blend falls under these measures.

Public details regarding the current origin and traceability of the blend are also missing. Specific policy information from et CLAIRE regarding food waste, energy use, reusable packaging, or CO₂ reporting has not been published either.

Since its opening, et CLAIRE has appeared in various hospitality, neighborhood, and entrepreneur publications. The coverage addressed topics such as the founders, the menu, open production, and later expansion to Antwerp. The establishment was also included in editorial selections of patisseries and bakeries in Amsterdam.

A mention in such a selection represents an editorial judgment by the respective publication. No formal industry award or result from an independently organized competition for the Amsterdam location has been documented.