Rise Bakery on Albert Cuypstraat combines a small-scale bakery with coffee, tea, and a few seating spots. The article describes the owners, the menu, suppliers, and their approach to food waste.
About Rise Bakery
Rise Bakery in De Pijp: bakery and coffee bar under one roof
Rise Bakery is located at Albert Cuypstraat 208H in Amsterdam-Zuid, near the Albert Cuyp market. The establishment combines a small-scale bakery with coffee, tea, and a limited number of seating areas. The available information primarily provides insight into the bread and pastry concept. Less public data is available regarding the current coffee menu and brewing methods used. This article describes the situation as of June 20, 2026.
Founding and Change of Ownership
According to its own website, the bakery was founded in 2020 by three friends. Their names are not listed there. Publications from that period describe an international team that met in London. The group consisted of an Italian baker, a Brazilian chef with training in Peru, and a South African store manager.
The opening took place during the pandemic. The original division of labor aligned with the three founders' experience in hospitality, the kitchen, and store management. In mid-2022, Marta and Alessandro took over the business. Their surnames are not mentioned on the website.
Marta is originally from Spain, and Alessandro is from Sicily. They met in London and lived there for nearly ten years. Alessandro worked in kitchens, while Marta gained experience in service and as a barista. Both state that they had not followed any formal training in bread or pastry baking at the time of the takeover.
Bread, pastries, and daily production
The assortment is primarily based on French bread and pastry styles, complemented by Italian and Spanish influences. The bakery describes its presentation as traditional rather than focused on refined patisserie. Some products rotate, while others are regular staples.
Publicly listed products include baguettes, rye and spelt bread, sourdough, and croissants. Additionally, pain au chocolat, cinnamon rolls, Danish pastries, savory rolls, and brioches are mentioned. Focaccia sandwiches, pies, and cakes are also part of the described offering. According to the bakery, the sourdough undergoes a 48-hour fermentation.
Rise Bakery states that it estimates production in advance on a daily basis. This approach aims to limit overproduction and food waste. Fresh ingredients and slow, natural fermentation form the basis of the bread, according to their own description. Detailed information regarding countries of origin, agricultural certifications, or a broader procurement policy is not publicly documented.
Coffee, tea, and preparation methods
There are various public mentions regarding the coffee supplier. A description by I amsterdam cites Stooker Specialty Coffee and Brazilian coffee beans. However, Rise Bakery's current page mentions the Bourbon blend from Lazy Roast. This coffee is described as 100% Arabica and originating from Kenya.
There is no public explanation for this potential change in suppliers. As a result, it cannot be determined when the collaboration with Stooker ended or if it was still active. Small bags of coffee beans are sold in the bakery, according to the website. Prices, weights, and available roasts are not included in the examined material.
The official Instagram account features, among other things, a flat white and a matcha latte. By Trinitea is named as the main tea supplier. According to the website, Tea The Moment supplies the matcha. Filter coffee, batch brew, pour-over, AeroPress, and French press are not mentioned on the examined website pages or in accessible menu texts.
Community role and food waste
The shop has a small seating area for morning visitors, a break during a visit to the market, or a meeting with others. Public workshops, coffee tastings, or exhibitions are not documented. Therefore, it cannot be determined whether Rise Bakery organizes a structured activity program around coffee.
However, a collaboration regarding unsold bread has been described. Cargoroo picks up bread several times a week using an electric cargo bike. The bread then goes to the drop-in center Makom, where it is used for meals at the end of the day. This arrangement serves as a concrete addition to their own production planning.
Business activities and public mentions
Rise Bakery also has a wholesale program but states that available capacity is currently fully utilized. Names of existing business clients are not published. Furthermore, the bakery has appeared in multiple guides and profiles about Amsterdam bakeries and coffee shops. The website also displays a recommendation badge from Restaurant Guru from 2022. The evaluation criteria and any application procedure are not explained.
