Anne&Max Groningen

Anne&Max Groningen is located at Turfsingel 18-20 in Groningen. The venue is situated in the city center, on the edge of the Ebbingekwartier. Public listings also cite Turfsingel 18 as the address. The branch uses the phone number 050 305 00 29 and the email address [email protected].

The venue opened on April 12, 2022, in the building previously occupied by House of Space. According to local news, the Groningen branch is run by Martijn Jacobs. The branch is part of Anne&Max, a formula founded by Wobbe van Zoelen. He opened the first Anne&Max in Haarlem in 2005, after developing a business plan following his studies.

The formula describes its own concept as a “living room in the city.” This description indicates how Anne&Max views the role of the venue: not just as a coffee spot, but also as a place for breakfast, tea, sweets, lunch, high tea, and cocktail moments. For the Groningen branch, this means that coffee is just one part of a broader hospitality concept.

The location on the Turfsingel places the venue in an area where city center visits, living, working, and culture converge. The available data does not mention a separate coffee bar concept independent of the national formula. Therefore, the branch aligns with the broader Anne&Max approach, featuring local operations within a recognizable brand structure.

Within its coffee supply chain, Anne&Max works with Cultivar, Keen Coffee, and coffee farmers in Peru. The chain describes Cultivar as the link between the coffee farmers of Nueva Florida and Keen Coffee in Utrecht. Keen Coffee roasts the beans for Anne&Max. This connects the coffee chain, based on available information, to growers in Peru, an export partner, and a Dutch roaster.

The menu lists various preparations within specialty coffee, including espresso, espresso macchiato, cortado, cappuccino, caffè latte, flat white, latte macchiato, filter coffee, and cold brew. It also notes that all coffees can be served iced or decaf. This means the card offers both espresso-based drinks and filter and cold preparations.

In addition, the menu features specific drinks such as Salted Caramel Cold Brew, Liefdesverdriet, chai latte, matcha latte, turmeric latte, and hojicha latte. These drinks show that the hot drink offering extends beyond coffee alone. For coffee enthusiasts, the combination of espresso, filter coffee, and cold brew is particularly relevant, as it represents different brewing methods and drinking moments.

Anne&Max uses the term “planet-friendly” for its menu. The formula states that it aims for 95 percent organic products, offers many vegetarian and vegan options, and uses natural ingredients. Anne&Max also mentions direct trade with coffee farmers in Peru. Furthermore, the formula states that it primarily works with organic, biodynamic, fairtrade, and direct-trade products.

In the coffee chain, Anne&Max mentions Cultivar, Keen Coffee, Ramos Ccoillar, and members of the Nueva Florida community in Peru. Since 2019, Anne&Max has been a partner of MVO Nederland. The formula is also connected to the Future Proof Coffee Collective. This information places the coffee supply within the chain’s broader sustainability communication.

The menu includes several concrete incentives regarding consumption choices. For example, there is a discount of €0.05 on oat milk in specialty coffee drinks. A discount of €0.30 is listed for hot drinks to go in a personal cup. The menu also features Lowlander Cool Earth Lager, where Lowlander plants seagrass in the Wadden Sea area for every Cool Earth Lager poured.

The Vegetarian Society lists Anne&Max Groningen with the LEKKER VEGA Silver Label. This indicates that more than 75 percent of the menu is vegetarian or vegan. This fact applies to the total menu, not just the coffee. However, it is relevant for visitors who combine coffee with breakfast, lunch, or high tea.

Anne&Max Groningen appears in various public mentions. Visit Groningen maintains a location listing. HighTea.nl lists the branch for high tea on-site and takeaway, with vegan and gluten-free options in the listing. The venue is also listed as a location for speed dating via About Love, with an event page dated April 22, 2025.

The available information does not mention any publicly documented workshops or coffee tastings specifically organized by Anne&Max Groningen. Anne&Max does mention in general terms that the formula provides a platform for emerging artists through artwork on menu cards. No specific Groningen exhibition program was found in the reviewed data.

Local and regional media have mentioned the branch since its opening. Oogst Groningen included Anne&Max Groningen in a Food & Retail Briefing and noted the opening date. The Groninger Ondernemers Courant wrote about the arrival of a living room coffee shop on the Turfsingel. Inside Groningen also published an article about the location in 2024.

The profile of Anne&Max Groningen reveals a coffee shop operating within a national franchise model, yet locally established and managed in Groningen. The available data highlights origin, menu structure, plant-based options, and public functions such as high tea and events. For the specialty coffee sector, the mentioned chain with Cultivar, Keen Coffee, and growers in Peru is particularly relevant.

The establishment presents coffee not as a standalone product, but as part of a broader day-to-day hospitality model. As a result, its profile differs from that of a purely coffee-focused bar. At the same time, the menu features several coffee preparations that are standard in specialty coffee. Based on the available information, Anne&Max Groningen can therefore be classified as a hospitality venue where specialty coffee forms part of a wider offering.