Anne&Max Den Bosch

Anne&Max Den Bosch is located at Oude Dieze 25 in the city center of ’s-Hertogenbosch. The location opened in July 2021 and was mentioned in trade media as the 21st location of the Anne&Max chain. This places the Bossche branch within a national concept that has been present in multiple cities for some time.

The chain’s origins lie in Haarlem, where founder Wobbe van Zoelen opened the first Anne&Max in 2005. The original concept was described as a “living room in the city.” This foundational idea is also reflected in the description of the Bossche location, where coffee, tea, breakfast, lunch, brunch, cake, high tea, and social gatherings come together.

Rob Kunst was identified in public trade publications as the franchisee for the Den Bosch location. Laura Sauvé was mentioned as his partner, involved in the pre-opening phase and partially after the launch. The available information thus places the location within a franchise model, with local entrepreneurs behind the daily operations.

The coffee menu at Anne&Max features a variety of espresso-based drinks. These include espresso, espresso macchiato, cortado, cappuccino, caffè latte, flat white, and latte macchiato. Additionally, filter coffee and cold brew are listed. According to the menu, all coffees can also be served as iced variants or as decaf.

More origin information is provided for certain drinks. The espresso is described as a washed Bourbon from Peru. The filter coffee is listed as a natural heirloom from Ethiopia. For decaf, the menu mentions a naturally decaffeinated, washed Caturra from Colombia. Cold brew, salted caramel cold brew, iced latte, and the latte macchiato preparation “Liefdesverdriet” are also listed.

No separate local coffee roaster is documented for the Bossche location in the reviewed information. The available data points to the Anne&Max-wide collaboration with Keen Coffee. The coffee chain described by Anne&Max runs through coffee farmers in Peru, the local exporter Cultivar, and the roaster Keen Coffee.

In its coffee story, Anne&Max mentions the Nueva Florida community in Peru. There, Ramos Ccoillar and family members are named as coffee producers connected to the brand’s coffee chain. The model states that the collaboration with Cultivar and Keen Coffee is part of how the coffee is sourced and processed.

Regarding sustainability, Anne&Max uses the term “Planeetaardig” for its policy on menu, procurement, and product choices. The brand mentions a goal of 95 percent organic products, many vegetarian and vegan options, and the use of natural ingredients. Anne&Max also notes that 75 percent of the menu is vegetarian.

Other documented points include direct trade with coffee farmers in Peru, a partnership with MVO Nederland since 2019, and a connection with the Future Proof Coffee Collective. An avocado-free menu is also mentioned. The menu states that ingredients may vary with the season and that Anne&Max chooses organic products from farmers and growers wherever possible.

The Bossche location is described not only as a hospitality venue but also as a place with work and meeting facilities. The official location information mentions an upper space for meetings and brainstorming sessions. This space is also cited for gatherings such as a baby shower, birthday, or anniversary.

Trade media described the location at its opening as a venue with a living room function, workstations, and a space for meetings or workshops. Anne&Max Den Bosch is also mentioned in connection with ChooseWise, a platform for working from hospitality locations. No concrete public data on coffee tastings or exhibitions at this location were found in the available material.

Around the opening, Anne&Max Den Bosch received attention in various trade and franchise media. MarketingTribune wrote in May 2021 about the planned opening and called the Bossche branch the 21st location of the chain. Misset Horeca reported on the opening in July 2021 and highlighted the combination of living room, meeting space, and work functions.

Hallo Franchise published an article on July 12, 2021, about the official opening. Later that year, an article appeared on Bossche Buik about the “planeetaardige” menu of Anne&Max Den Bosch. That article noted that it was a paid collaboration. This mention is relevant because the distinction between editorial information and commercial partnerships must remain clear.

In later public mentions, the location also appears in overviews of coffee shops and cafés in Den Bosch. Additionally, the Instagram account of Anne&Max Den Bosch posted in 2022 about a nomination for the Food Service Award. No outcome of that nomination was found in the available material.

Anne&Max Den Bosch is a franchise location within a national chain, opened in 2021 in the heart of Den Bosch. The venue combines coffee, food, work, and gatherings within the chain’s broader “living room” concept. The coffee line is linked in available information to Peru, Cultivar, and Keen Coffee. Meanwhile, documentation on specific coffee events in Den Bosch remains limited.