NIAH

NIAH is a lunchroom and café located at Korte Molenstraat 17A in The Hague. The establishment is situated in the Centrum/Kortenbos area. Public business records list NIAH as a partnership with a Chamber of Commerce number of 91638712. The same records indicate October 2023 as the month of establishment.

The first public activity surrounding the opening emerged at the end of 2023. A post from December 24, 2023, documented a soft opening featuring coffee, matcha, organic tea, and pastries. A local post from March 2024 subsequently described NIAH Brunch as a business that had opened five weeks prior. This places the start of public hospitality activity around the winter of 2023 and the beginning of 2024.

NIAH's concept focuses on brunch, specialty coffee, matcha, tea, and patisserie. Its public profile uses the words café, matcha, and community. The official website describes NIAH as a brunch café in The Hague offering specialty coffee and ceremonial matcha. Thus, the establishment combines a daytime dining formula with a beverage selection where coffee and matcha are clearly visible.

The founders are not formally recorded in the available materials. A local Instagram post names Oussama as the owner and states that he and his brother drew inspiration for the business. Since this information does not constitute a formal founder registration, the exact founding role of the individuals involved remains difficult to determine based on the available materials.

For coffee drinkers, the documented offering is particularly relevant. The menu lists, among others, Americano, V60 filter, cortado, cappuccino, flat white, latte, cold brew, and decaf. This covers both espresso-based drinks, filter coffee, and cold brew preparations.

Public social media posts provide more detail on the beans used. A cortado was featured with Shokunin Peru Washed. A house roast from Giraffe, Guardabaxo from Brazil, and a rotating espresso have also been publicly documented. These mentions show that the coffee menu is not just a list of fixed drink names, but also features specific coffees highlighted in posts.

The V60 on the menu points to a manual filter method. This is relevant for specialty coffee, as filter brewing is often used to better highlight origin, branding, and flavor profile. However, the available material does not provide fixed brew recipes, grind sizes, water ratios, or serving methods. As a result, the technical execution of the brewing process remains out of view.

In addition to coffee, matcha is a visible part of the offering. The menu and public posts mention matcha latte, hojicha latte, yuzu matcha, osmanthus matcha, and ceremonial matcha, served hot or iced. NIAH describes its own matcha as ceremonial quality, stone-ground, and sourced from Kagoshima in Japan.

Tea and patisserie are also part of the presented concept. In the post about the soft opening, organic tea was mentioned alongside baked goods. The available data does not provide a complete overview of tea varieties or patisserie products. However, the public descriptions make it clear that coffee, matcha, tea, and sweet items together form the basis of the drink and brunch formula.

The concept of community is a recurring theme in NIAH’s public profile. This is primarily expressed through Ramadan-related gatherings. NIAH Ramadan Nights is publicly mentioned as an event series, featuring iftar evenings at NIAH Brunch. A special edition with Saaxiib Community has also been documented.

A dedicated post referred to NIAH Ramadan Nights and the invitation of the community during Ramadan. This ties the social function of the venue primarily to shared evenings centered around food, drink, and meeting. No workshops, exhibitions, or recurring coffee tastings were found in the available material.

Information on sustainability is limited, but several points have been publicly documented. NIAH is listed on Too Good To Go with a surplus food package at the same address. Additionally, the soft opening mentioned organic tea. For matcha, Kagoshima in Japan is cited as the origin.

Shokunin Coffee is relevant here, as a coffee from this Rotterdam roaster was featured in a public post at NIAH. Shokunin describes its approach on its own channels as one of transparency, direct trade, and sustainable relationships with partners at the origin. This speaks to the mentioned roaster but does not constitute a full sustainability statement from NIAH itself.

A broader sustainability strategy or a detailed sourcing policy from NIAH is not documented in the available material. Therefore, caution is needed when drawing conclusions about procurement, origin, and policy. The documented facts point to some concrete choices, but not to a fully public policy framework.

NIAH appears in various public restaurant and business directories, including listings for menu information, business details, delivery platforms, and surplus food offerings. Local food and lifestyle accounts have also posted about the venue as a new coffee and brunch address in Den Haag.

Formal pricing or placement on ranked editorial award lists was not found in the available material. Therefore, NIAH’s public visibility consists mainly of business listings, social media posts, and event mentions. For readers following the specialty coffee sector, NIAH offers an example of a young Den Haag café where coffee, matcha, and brunch are combined in a single formula.