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de koffiesalon Rotterdam

De Koffiesalon Rotterdam opened on September 3, 2018, in the lobby of the WTC Rotterdam and is described as a destination for coffee, breakfast, and lunch.

About De Koffiesalon Rotterdam


De Koffiesalon Rotterdam within the WTC

De Koffiesalon Rotterdam is located at Beursplein 37 in the center of Rotterdam, situated within the World Trade Center Rotterdam. According to available records, this was the first Rotterdam location of De Koffiesalon. The shop opened on September 3, 2018, in the partially renovated entrance hall of the WTC, adjacent to the main entrance and the Business Center.

History and Concept

Available sources identify Diederik Habbema as the owner of De Koffiesalon. At the opening of the Rotterdam location, Georgia Barrett was named as manager. In later reports, Frank Timmers emerged as the location manager. No separate founder for the Rotterdam branch is mentioned in the researched data.

Habbema is described as an Amsterdam-based hospitality entrepreneur. Prior to his work with De Koffiesalon, he was active as a club owner and in the advertising world. He sold his advertising agency in 2000, traveled, and later collaborated with Rob van Zalen, who was already the owner of De Koffiesalon. This background refers to the chain as a whole and not exclusively to the Rotterdam location.

The Rotterdam concept was initially aimed at the WTC audience, while remaining accessible to people from the immediate surrounding area. The establishment was described as a spot for coffee, breakfast, and lunch. The interior and the menu were tailored to the rhythm of a corporate building, featuring a sandwich display and a saladette.

Coffee and Brewing

The documented coffee partner for De Koffiesalon Rotterdam is Buscaglione Espresso. This partnership was highlighted during the opening. Owner Diederik Habbema also stated that De Koffiesalon uses beans from Buscaglione. Buscaglione itself lists a Koffiesalon Blend, described as a medium roast blend of arabica and robusta.

The publicly mentioned preparations are espresso, lungo, cappuccino, and latte. Reports on the Rotterdam opening specifically highlighted espresso and cappuccino. A complete, Rotterdam-specific drinks menu is not documented in the researched data. Furthermore, filter coffee, pour-over, AeroPress, batch brew, or other manual brewing methods have not been publicly recorded for this location.

Food, suppliers, and procurement

Alongside coffee, the Rotterdam location offered breakfast and lunch options. Available records indicate that the venue prepared its own food, with a strong emphasis on sourcing from local suppliers. Vlaamsch Broodhuys was cited as the bread supplier, with documentation noting that the bread was baked fresh daily on-site at De Koffiesalon.

Regarding the coffee, the data points to Buscaglione Espresso as the partner and supplier. Buscaglione states that they work with specialized importers to ensure responsibly sourced raw materials. The company also reports that a growing portion of their purchased coffee is traceable via Fairtrade, Rainforest Alliance, or the NKG Verified Sustainable Sourcing program. Additionally, Buscaglione mentions collaborations focused on regenerative coffee farming and a commitment to increasing the proportion of certified blends.

A specific sustainability policy for De Koffiesalon Rotterdam is not publicly documented in the analyzed data. Therefore, it is important to distinguish between information regarding the Rotterdam location and information regarding the coffee supplier.

Role within the WTC

The opening of De Koffiesalon Rotterdam coincided with a broader renovation of the WTC lobby. The establishment was presented as part of the building’s amenities, providing a convenient spot for tenants and guests to grab a coffee to go. This is documented as a facility within the WTC, rather than a separate community program run by the coffee bar.

Only one opening event is known from the available data. During the launch on September 3, 2018, visitors were served cake with their coffee. No records of recurring workshops, tastings, exhibitions, or coffee classes hosted by De Koffiesalon Rotterdam were found in the researched sources.

Press and Recognition

The Rotterdam branch received attention around its 2018 opening. WTC Rotterdam published an announcement, and De Havenloods also reported on the opening, mentioning the partnership with Buscaglione Espresso. De Buik van Rotterdam wrote about the arrival of the location beforehand and later published an article following contact with location manager Frank Timmers.

Additionally, there is information regarding recognition for De Koffiesalon as a chain. Misset Horeca reported that De Koffiesalon was the first winner of the Misset Horeca Koffie Top 100 in 2012 and remained in the hall of fame for several years thereafter. A national coffee award was also mentioned in background information about the chain. These mentions predate the Rotterdam opening and are therefore not Rotterdam-specific awards.

Summary

Based on the available data, De Koffiesalon Rotterdam can be viewed as a coffee, breakfast, and lunch spot located in the lobby of the WTC Rotterdam. The branch opened on September 3, 2018, and served coffee from Buscaglione Espresso. Public information primarily provides insight into the location, concept, suppliers, and opening. No concrete documentation was found regarding a full drinks menu, manual brewing methods, an independent sustainability policy, or recurring public activities.


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