No 10 Coffee on the Hoogstraat in Rotterdam combines coffee, lunch, and pastries. The article describes the history, the menu, plant-based options, and editorial mentions.
About No 10 Coffee
No 10 Coffee on Hoogstraat
No 10 Coffee is located at Hoogstraat 47A in the center of Rotterdam. The address is listed on their own website as well as in public hospitality guides. The shop opened in early March 2023, following a renovation of approximately three months. The founders are Nejan and Ahu Doganer. They previously ran Amada Coffee, which was located on the opposite side of the same street. With No 10 Coffee, they chose a concept where coffee, lunch, and pastries come together.
History and Concept
The name refers to the Rotterdam area code 010. Green elements in the house style and interior are also described as a reference to the city. The founders designed the interior themselves. At the opening, they described the shop as a combination of a coffee bar and a café for toasted sandwiches. The emphasis was on lunch, takeaway, and a quiet seating area. The official website now uses the name “No10 Coffee & Bakery”. This makes the current profile broader, with pastries, sandwiches, and an informal café as permanent features.
Coffee and brewing methods
At the opening in 2023, Manhattan Coffee Roasters was mentioned as the coffee supplier. Available information lists espresso and filter coffee as preparation methods. For espresso, the bar uses a Sanremo Café Racer machine. Decaf coffee was also on the menu at the opening. No public information is available regarding individual beans, changing origins, or specific brewing recipes.
Inclusion in European Coffee Trip places No 10 Coffee within a guide to specialty coffee in Rotterdam. However, this mention does not provide a complete picture of the coffee program. Information on roast profiles, seasonal coffees, and the frequency of bean rotation is missing. Based on the available material, it is therefore primarily possible to identify which general brewing methods are offered.
Drinks and Food
In addition to coffee, the establishment also promotes matcha, chai, and smoothies. This means the drink menu is not exclusively aimed at coffee drinkers. However, the available sources do not provide a complete or up-to-date overview of all drinks, sizes, and prices. A detailed comparison with other coffee bars is therefore not possible.
Food has played a clear role in the concept from the start. Documented dishes include roasted sourdough sandwiches, house-made brisket, and a vegetarian toastie with kimchi and provolone. Jordy’s Bakery was named as the supplier for the sourdough bread at the opening. Smoothies and various types of pastries are also described.
The pastry selection included brownies, lemon curd products, croissants, and cruffins. This combination aligns with the Coffee & Bakery label the establishment now uses. At the same time, the available data remains a snapshot in time. Menus can change, and the research does not contain a complete, current menu.
Plant-Based Options and Sustainability
For plant-based choices, European Coffee Trip notes that plant-based milk and vegan dishes are available. Further details on recipes, allergens, or the extent of the vegan offering are missing. No public details were found regarding environmental goals, waste reduction, certifications, or farm-level coffee origins. As a result, the sustainability of the business operations cannot be substantively evaluated.
Loyalty and Community
The official website describes a points-based customer loyalty program. Nothing is documented regarding workshops, public tastings, exhibitions, or structural collaborations with neighborhood organizations. The available material thus primarily points to a standard hospitality function, without substantiated information about a broader events program.
Editorial Coverage
Since its opening, No 10 Coffee has received attention in various Rotterdam and international hospitality guides. The Buik van Rotterdam published an opening article in April 2023 about the founders, the concept, the suppliers, and the interior. This was followed by mentions in lunch and brunch guides, including Barts Boekje and Travander. Weekends in Rotterdam described the location as a spot for coffee, breakfast, and brunch.
European Coffee Trip included the bar in a city guide and a separate café profile. Inside Rotterdam Magazine also mentioned the establishment in editorial coverage of cruffins in Rotterdam. Formal awards or results from coffee competitions are not publicly documented. The available recognition therefore consists primarily of editorial mentions and guide listings.
