80 CUP Roastery

More About 80 CUP Roastery

80 CUP Roastery is a Dutch micro-roastery with a strong focus on the European online market. According to official business records, it is a general partnership based on Scottstraat in Rotterdam. While an exact founding date is not listed on their website, the brand has been successfully shipping coffee across borders since late 2024. Customers from Belgium, Germany, Italy, and Austria have quickly found their way to the webshop. On social media, Resat Emre is listed as the CEO of the company. The business focuses entirely on direct sales; there is no physical café or tasting room open to the public. The team is estimated to consist of two to four employees.

The Philosophy of Freshness: Roast-to-Order

At the heart of the operation is a strict ‘roast-to-order’ model. Fittingly, the slogan on the homepage reads: “There is none fresher”. Customers who order before midnight will have their beans roasted the next business day, and the package is shipped that same day. The coffee then rests and develops its flavor profile during transit to the customer. Deliveries within the Netherlands typically take two days, while shipments to the rest of the European Union take between four and twelve days. Due to this focus on extreme freshness, the return policy is strict: coffee cannot be returned unless the wrong product was delivered.

Sourcing, Altitude, and Transparency

80 CUP consciously chooses ‘single-origin’ coffee beans. The selection consists of 100% Arabica beans with a cupping score of 80 or higher. The roastery seeks out high-altitude plantations and unique local farms, with Ethiopia, Kenya, Colombia, Rwanda, and Panama forming the foundation. The website provides extensive technical details about the coffee; customers can read everything about the processing method, the specific variety, and the altitude of the plantation. A great example is the Panama Boquete, a washed Typica bean grown at 1,600 to 1,800 meters. While the brand is transparent about the origin region, details regarding importer names, farm-gate prices, or long-term partnerships are absent.

Assortment and flavor profiles

The current online offering consists of thirteen unique coffees. The assortment is smartly divided into omni-roasts, filter coffee, and espresso. The brand does not offer a fixed house blend, focusing instead entirely on the unique characteristics of each origin. Furthermore, customers can find plenty of technical data online; product pages display Agtron scores and helpful tables for grind size and temperature.

Some highlighted favorites from the assortment include:

Yirgacheffe (Ethiopia): A washed coffee with notes of jasmine, raspberry, orange, and milk chocolate. This variant scores 4.93 out of 5.
Nyeri (Kenya): Offers flavors of cranberry, blueberry, and peach, with nutty undertones. This bean receives a 4.91 out of 5.
Huila (Colombia): A bright coffee with notes of lime, blackcurrant, toffee, and dark chocolate.
Rwanda Nova Farm: A floral Red Bourbon featuring cardamom, flower honey, orange blossom, and vanilla.

Additionally, the selection includes two new harvests from India and Indonesia. For decaf lovers, two single-origin options from Brazil and Colombia are available.

Pricing Strategy and Customer Satisfaction

The brand opts for a strikingly transparent pricing strategy. The website explicitly states that the company aims for a net profit margin of 25 percent. 80 CUP thus positions itself clearly against overpriced specialty coffee, aiming to provide a premium experience at a fairer price. This approach is clearly resonating with European consumers; the company now serves over 3,000 satisfied customers. The average rating is an impressive 4.7 out of 5 stars based on over 315 reviews. The business model is entirely consumer-focused via their own webshop and platforms such as Amazon. Customers receive a five percent discount with a flexible subscription, and there is a promotion offering a ten percent saving when purchasing two products.

Online Presence and Growth

The brand has built a solid foundation on social media, with the official Instagram account boasting over 2,500 followers. Despite strong online sales, the roastery has little visibility in the trade press; no articles can be found on major platforms like Sprudge. Public results from coffee competitions or roasting awards are also absent. Certain business details remain unknown for now, such as information regarding the exact roasters, quality controllers, or annual production figures. Nevertheless, 80 CUP proves that a digital-first model can be highly successful, combining extreme freshness and flavor with disciplined pricing.

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