Blue Monday Coffee

More About Blue Monday Coffee

Blue Monday Coffee is a coffee roastery from Kerkrade, located in Zuid-Limburg. Public business records link the company to Stefanie Schoen, also referred to as Stefanie Schoen-Peeters in her role as owner, head roaster, and freelance barista. Available data indicates a start in 2021, when she launched a coffee roastery and webshop from home.

The transition to a physical storefront followed on August 5, 2022. On that date, Blue Monday Coffee & Candy opened at Hoofdstraat 21B in Kerkrade. The opening was documented locally and took place with alderman Alexander Geers. The shop combined coffee, tea, and confectionery with coffee to go and related products.

From home roastery to retail concept

The origins of Blue Monday Coffee lie in a small home setup. A utility room was converted into a micro-roastery, a choice that suited the scale at which the business operated in its initial phase. The founder had experience in the hospitality industry and completed a barista certification, after which she wanted to focus more on the roasting process and the development of coffee flavors.

Limited information is available regarding the technical side of the roastery. Blue Monday Coffee uses an electric coffee roaster. The brand, model, batch capacity, and installation date are not publicly documented. Furthermore, no data is known regarding roasting software, production volume, cupping protocols, or internal quality control.

Roasting style and packaging

The roastery is described as a small-scale producer working in small batches. The coffee is roasted slightly lighter than traditional dark profiles. This suggests the intended flavor direction, although no public cupping scores or technical roast profiles are available.

According to available information, the roast date is listed on the packaging. A consumption window of ten weeks after roasting is recommended. Such information is relevant for consumers who prioritize freshness, storage, and the optimal time for use. Further details regarding packaging materials or a reusable packaging system are not publicly known.

Coffee Selection

The documented coffee selection includes the Good Mood Blend. This blend consists of Arabica coffee from Brazilië and Ethiopië. The coffee is described as medium roasted and suitable for both espresso and filter. Additionally, Ethiopia – Sidamo is mentioned as a Blue Monday Coffee offering, with tasting notes of apricot, citrus, and chocolate.

Catalog data includes product names such as Koffiebonen infinity, Koffiebonen sidamo, Koffiebonen Silo 1kg, Koffiebonen Silo 250, and Koffiebonen Verpakt 250. The company’s general terms and conditions list green and roasted coffee beans, tea, candy, coffee tools, and accessories as their primary product groups.

The current webshop is integrated into American Goodies – Blue Monday Coffee. In addition to coffee, other categories are featured, such as tea, candy, home goods, bath/body, and gift cards. The shop also stocks imported or resold coffee brands such as Dunkin’s, Starbucks, Bones Coffee, and Beanies. These products are not documented as Blue Monday Coffee’s own brandings.

Origin and Supply Chain Information

Information regarding origin is limited, though it contains some concrete details. For the Good Mood Blend, Brazil and Ethiopia are mentioned. For Ethiopia – Sidamo, Ethiopia and Sidamo are listed. Furthermore, the company states that traceability, quality, and sustainability play a role in their bean selection process.

More detailed supply chain information is missing from the available data. No names of farms, cooperatives, washing stations, exporters, or importers are known. Additionally, no FOB prices, farmgate prices, or contract details have been published. As a result, it remains unclear how direct the sourcing relationships are and which parties are involved in the chain.

Sustainability and Waste Streams

Regarding sustainability, only general statements are available. Traceability, quality, and sustainability are cited as selection criteria. It is also noted that Blue Monday Coffee operates with an electric roaster. However, no figures have been published regarding energy consumption, emissions, or other measurable environmental data.

Blue Monday Coffee & Candy utilizes Too Good To Go for bundles containing surplus products. Examples mentioned include an Easter bundle and a Surprise bundle, indicating a channel for waste reduction. Certifications such as organic, Fairtrade, Rainforest Alliance, B Corp, or SCA are not publicly documented for Blue Monday Coffee.

Store, Webshop, and Distribution

The online presence has evolved. Bluemondaycoffee.nl redirects to american-goodies.nl. The footer of that site lists American Goodies – Blue Monday Coffee at Koestraat 23, 6461 TA Kerkrade. At the same time, Hoofdstraat 21B continues to appear in older company information, the about page, and Too Good To Go listings. Consequently, the public address information is inconsistent.

The company sells via a webshop where orders can be placed continuously. Additionally, distribution occurs via the wholesale platform Faire. There, Blue Monday Coffee & Candy is presented as a brand for both private and business customers, with categories such as coffee, tea, health, wellness, and personal care.

Retail Activities and Local Role

The physical store is described as Blue Monday Coffee & Candy. The offering includes coffee to go, coffee beans, tea, candy, chocolate, gifts, and accessories. The store also serves as a PostNL parcel point. Sales data also lists beverages such as cold brew, iced Americano, iced cappuccino, espresso iced, flat white, cappuccino, and Americano.

There is no publicly documented separate cupping room, fixed tasting program, or paid public tasting program. Nor are there any known recurring workshops, barista courses, or producer events. The documented local activities are the opening in 2022, the retail function, the parcel point, and participation in Too Good To Go.

Press, nominations, and team

Blue Monday Coffee & Candy is listed on Horecaprijzen.nl as a nominated coffee shop in Kerkrade. Additionally, there are local mentions regarding the store’s opening. RestaurantGuru shows a score of 4.4 based on 15 Google reviews. This is a user aggregation and not an editorial award.

The team is publicly linked primarily to Stefanie Schoen, who is mentioned as the owner and head roaster. At the start of the micro-roastery, she received help from her father and husband; however, their names and formal roles are not publicly recorded. Other staff members, such as a dedicated green buyer, trainer, or café manager, are not documented.

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