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Haku Specialty Coffee

Haku Specialty Coffee is a young coffee shop on the Rozengracht in Amsterdam, featuring minimal branding, rotating coffee selections, and limited public information regarding its supply chain.

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Haku Specialty Coffee in Amsterdam: profile of a young coffee shop

Haku Specialty Coffee is a coffee shop located at Rozengracht 69 in Amsterdam. Situated in the Jordaan, the shop is publicly associated with Ines and Mohammed, a couple cited as the founders and co-owners. Available information places Haku at this address as early as November 2024. By January 2025, the shop was described as a recently emerged player within the Amsterdam specialty coffee sector.

Origins and Background

The founders are referred to by their first names in public sources; full surnames are not documented in the available information. Additionally, an exact legal founding date, starting capital, or formal business structure has not been publicly disclosed. Consequently, the profile of Haku is partially limited to what is known through the shop itself, its own pages, and external descriptions.

The motivation behind the launch is described quite simply: Mohammed and Ines started Haku out of a shared passion for coffee. It is noted that neither had a professional coffee background beforehand, though Mohammed had experience with home brewing, preparing espresso, and had taken a roasting course. He wanted to gain more control over the entire process, from bean to cup.

Location and café function

The physical location is the most clearly documented aspect of Haku. The address is Rozengracht 69, 1016 LT Amsterdam. Published opening hours are weekdays from 08:00 to 17:00 and weekends from 09:00 to 18:00. As such, Haku functions primarily as a café and a retail point for coffee.

The menu features espresso, filter coffee, cold brew or drip, decaf, and plant-based milk. In addition, they offer matcha, a selection of small pastries, and ceramics. During a visit in January 2025, the shop featured matcha from Matsu-Cha, ceramics from Atelier van Schaijck, and wall art by Tessa de Rijk. It was later noted that Haku collaborates with new local ceramicists every few months.

Roast Profile and Equipment

In public descriptions, Haku is associated with light roasts. This style is intended to better highlight the origin characteristics of the coffee. However, a complete technical profile is unavailable. The brand and model of the roasting machine, batch size, capacity, and any roasting software used are not publicly documented.

There is some discrepancy between available descriptions regarding where the roasting takes place. Some mentions state that Haku roasts the beans in-house, while a later guide entry suggests the coffee is roasted at Stean’s Beans in Amsterdam. Without further clarification, it remains unclear exactly how production is organized. For espresso, a La Marzocco Linea PB is mentioned.

Coffee Selection

The coffee offering consists of multiple brewing methods and rotating coffees. A natural-process Rwandan coffee was served as filter coffee in January 2025. Furthermore, two product names are publicly visible: Amsterdam–Amin’s way and Ethiopia–Sunset Zephyr. The former is offered as whole beans and is linked to a monthly rotation within a subscription model.

The product page for Ethiopia–Sunset Zephyr lists strawberry, lemon, and peach as tasting notes. However, that same page contains text that appears to be placeholder content. Consequently, the product data should be read with caution. The available material does show that Rwanda and Ethiopia appear as countries of origin. There is also a mention of Kenya, but without names of farms, producers, or importers.

Sourcing, Supply Chain, and Transparency

Very little concrete information about the supply chain is public. No names of farms, estates, cooperatives, producers, or importers are documented. Information regarding FOB prices, contract types, or transparency reports is also missing. A product page mentions that Haku pays a high premium for beans, but does not specify amounts, producers, or terms.

No formal framework is visible regarding certification. Certificates such as Fairtrade, Organic, Rainforest Alliance, or B Corp are not publicly documented. Additionally, no public data was found regarding waste policies, packaging policies, carbon accounting, reusable cups, or energy policies. Plant-based milk and vegan options are mentioned as service features, but these are not environmental certifications.

Sales, Training, and Business Activities

The website includes navigation for Coffee, Wholesale, and Training. At the same time, the webshop states that it is not yet available, while a collection page indicates that there are no collections currently in the store. The wholesale page exists, but publicly visible information regarding clients, minimum orders, or terms is missing. The sale of beans in the café is documented.

Three training programs are mentioned: Introduction to Coffee Appreciation, Barista Fundamentals Workshop, and Advanced Latte Art Masterclass. The respective product pages show a “Sold out” status. A separate training page mentions future sessions but also contains placeholder-like product titles. As a result, current dates, trainers, and detailed content cannot be reliably determined.

Position within the Coffee Sector

Haku is included in several public descriptions of Amsterdam coffee shops. Articles and guide entries also appeared between November 2024 and July 2025. Formal pricing, competition results, or industry awards are not publicly documented. The available profile primarily shows a young Amsterdam coffee shop with a focus on light roasting, rotating coffees, local creative collaborations, and limited public supply chain information.

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