Cheesecake Project

Cheesecake Project is a food and beverage establishment in Amsterdam with a location in the city center at Kloveniersburgwal 36H/36HS. Additionally, their website lists a second location in the Jordaan at Laurierstraat 160. The business focuses on cheesecake and also offers beverages, including coffee. Within the Amsterdam coffee sector, the company thus occupies a position alongside establishments that combine pastries with espresso-based drinks.

According to available business information, Cheesecake Project was founded in 2024 by Juan Fernandez from Almeria, Spain, and Javier Ortega from Mexico City. The concept is described as “Baked by friends in Amsterdam”. The emphasis is placed on ingredients, method, and texture. This formulation points to a product-focused approach, where the preparation of cheesecake is central.

The menu lists two styles of cheesecake. The first is Basque Style, inspired by the traditional Basque recipe. The second is Madrid Style, a proprietary version of the shop featuring a cookie base. In this way, Cheesecake Project distinguishes between an existing regional style and its own interpretation within its offering. The available material does not state the exact date the first shop opened.

In November 2024, public reports highlighted Juan Fernandez and Javier Ortega as young entrepreneurs selling their Basque cheesecake recipe in Amsterdam. It was later reported that Cheesecake Project opened a second location at Kloveniersburgwal. This involved a 30-square-meter ground-floor retail space. These details place the company’s growth primarily in the period from 2024 onwards.

Although cheesecake is the core product, Cheesecake Project also offers coffee. The company’s FAQ mentions Peruvian coffee from a specialty supplier, without naming the supplier. In public Instagram posts, Gosling Coffee is tagged in relation to the coffee service. This information shows a public link between the shop and this coffee roaster, but does not constitute a full description of the coffee program.

Publicly indexed visual material states that coffee is prepared on a La Pavoni Specialty. Public snippets also mention hot drinks, including americano and cappuccino. A complete and current drink menu was not found in the examined material. As a result, it remains unclear which brewing methods and coffee drinks are available at any given time. For a factual profile, it is primarily established that espresso machine preparation is documented.

Available information regarding origin and procurement is limited. The coffee is described as Peruvian and sourced from a specialty supplier. Gosling Coffee itself mentions direct trade with farmers, a short supply chain, and attention to transparency and sustainability. These are public statements by the coffee roaster. They cannot be read as a separate sustainability policy of Cheesecake Project without further documentation.

The menu of Cheesecake Project lists multiple flavors and formats. Examples include Classic, Chocolate, San Sebastian, Pistachio, Hazelnut & Choco, and Tiramisu. The shop states that the cheesecakes are made from scratch with fresh ingredients. The FAQ also provides practical information regarding allergens and composition. The cheesecakes contain gluten, dairy, and eggs, and some flavors may contain nuts.

According to the FAQ, the shop uses pasteurized cheeses and pasteurized eggs. The cheesecakes contain no animal gelatin and no alcohol. At the same time, the shop notes that there are currently no gluten-free, lactose-free, or sugar-free cheesecakes available. This data is relevant for readers who pay attention to dietary needs or allergens. It also indicates the limits of the current offering.

In addition to regular sales, events around Spanish products have been mentioned. For Friday, May 15, 2026, an event titled “Jamón, Wine & Cheesecake” is scheduled from 18:30 to 20:30. The description mentions live guitar, Spanish wine, jamón ibérico, and cheesecakes. Event listings also mention editions in June and July 2026. Other workshops, exhibitions, or recurring tastings are not publicly documented in the examined material.

The About page states that Cheesecake Project is open to collaboration and offers B2B prices. This points to activities beyond individual sales to consumers, such as delivery or business agreements. However, the available information provides no further details regarding customers, volumes, or contract forms. As a result, the business aspect of the activities remains visible only in broad terms.

Cheesecake Project received attention in various publications about the food and beverage industry and Amsterdam addresses from November 2024 onwards. The reporting mentions the founders, the Basque cheesecake concept, and the expansion to a second location. The shop also appeared in overviews of cheesecake addresses and Amsterdam food and beverage locations. These mentions show public visibility but do not provide an independent judgment on quality or position within the market.

Based on the available material, Cheesecake Project can be described as a young Amsterdam cheesecake shop with two mentioned locations, a clear product concept, and a limited but documented coffee service. For coffee enthusiasts, the mention of Peruvian specialty coffee, Gosling Coffee, and preparation on a La Pavoni Specialty is particularly relevant. At the same time, public details regarding a full coffee menu, all brewing methods, and a proprietary sustainability policy are missing.