MHOOM

MHOOM is publicly documented as a clothing boutique and hair salon in Amsterdam-Centrum. In the available information, the coffee service is not separate from this broader shop and salon concept. In this way, MHOOM differs from establishments that present themselves primarily as independent coffee bars.

The public address is Nieuwe Kerkstraat 6H, 1018 EA Amsterdam. MHOOM names Colette de Groot and Sanne Spaargaren as the people behind the business. An external salon listing mentions November 1, 2010, as the founding date. A separate opening date for the coffee service is not publicly documented.

The official concept words of MHOOM are “sustainable – fair – beautiful”. Additionally, the business mentions personal attention and “do what feels right”. In their own explanation, the emphasis lies on clothing brands created with respect for people, animals, and nature.

Form and quality are also mentioned as points of focus within the shop. In this context, the coffee fits in as part of a broader visitor experience, alongside clothing, hair care, and a few drinks. However, available sources make no mention of a detailed coffee program featuring multiple brewing methods.

MHOOM states that their coffee is sourced from Illimani. The establishment also notes that both their coffee and tea are organic and fair trade. The documented beverage options include cappuccinos with cow’s milk or oat milk, tea, and LemonAid lemonade.

Other brewing methods, such as filter coffee, espresso variations beyond the cappuccino, or manual pour-over methods, are not publicly documented. For coffee enthusiasts, this distinction is relevant, as the available information primarily confirms the presence of coffee rather than delving into technique, recipes, or the barista’s approach.

Illimani describes its own coffee as 100 percent arabica and organically grown, linking its origin to Bolivian coffee production. Illimani also mentions that Eric Beek founded the company approximately thirty years ago, following a period spent in Bolivia.

Sustainability plays a broad role in the public information. MHOOM uses the term “slow” clothing, describing it as clothing made with respect for people, animals, and the environment. The business primarily links this approach to its fashion and salon activities.

For its hospitality offerings, MHOOM lists several suppliers. The coffee comes from Illimani, the tea from BioThee, the lemonade from LemonAid, and the pastries from Holynut. While this provides insight into their sourcing, it contains no further details regarding volumes, contracts, or rotating seasonal selections.

Illimani states that its Bolivian coffee is grown organically, without the use of artificial or synthetic fertilizers and pesticides. Additionally, the company emphasizes biodiversity, including the preservation or creation of green corridors.

Beyond coffee, MHOOM mentions practical sustainability measures. According to its own information, the salon uses a water-saving Ecoheads showerhead, Gloovy gloves made from recycled materials, green electricity and gas via Greenchoice, full LED lighting, and banking through Triodos.

Regarding its webshop, MHOOM mentions that packaging materials are reused whenever possible. The business also opts for smaller boxes to limit transport volume. These measures are not specifically linked to the coffee service in the available information.

There are no publicly documented workshops, coffee tastings, coffee exhibitions, or other coffee-specific events at MHOOM. However, the business does report that it sends out a Dutch-language newsletter with news and updates, and shares posts via social media.

External sources list MHOOM as a point of sale or stockist for various lifestyle, beauty, and fashion brands. These mentions point to retail relationships and do not serve as evidence of coffee-focused events or collaborations within the coffee sector.

I amsterdam lists MHOOM as a shop located at Nieuwe Kerkstraat 6H, describing the business as a clothing store and hair salon in one location. The Dutch listing explains that MHOOM stands for “Met Het Oog Op Morgen”.

On a page regarding sustainable spots in Amsterdam, MHOOM is mentioned within a section on fashion. There, too, the emphasis lies on the combination of hair salon and clothing store. Fur Free Retailer lists MHOOM, noting 2018 as the year of affiliation.

Schoenvisie reported that MHOOM in Amsterdam was shortlisted for the Goodbrandz Storytelling Awards 2016 in the small independent business category. Foodimus included MHOOM in a 2020 article about sustainable shops in Amsterdam.

For readers following the Amsterdam coffee scene, MHOOM is primarily relevant as an example of coffee within a hybrid retail and salon concept. Available information confirms organic and fairtrade coffee from Illimani, but does not describe a standalone coffee bar structure.

The core of its profile, therefore, does not lie in an extensive coffee menu or coffee-specific programming. In the sources, coffee appears as a complementary part of a business where clothing, haircare, sustainability, and small-scale retail converge.