Nomu – Boba

Nomu is located at Haarlemmerdijk 96-H in Amsterdam. Public mentions place the shop in Amsterdam Centrum. According to reports from 2024, Nomu opened on May 1, 2024, with Milo and Hessel mentioned as the founders. The shop positions itself around matcha, boba, and specialty coffee, with an emphasis on hospitality, connection, and the in-store experience.

The concept was partly shaped by a background in cocktails and experience as a barista. The company’s public description also refers to Japanese influence. This combination of mixology, coffee culture, and matcha forms the core of the formula. Consequently, Nomu is not just about coffee, but about beverage preparation as a broader craft.

Nomu entered the Amsterdam market in 2024, with an opening date of May 1, 2024, as reported in industry media. Available descriptions reveal a business that doesn’t limit itself to a single beverage category; coffee, matcha, and boba are presented together as part of one cohesive menu and store experience.

Notably, the public profile texts don’t focus primarily on speed or takeout, but rather on the preparation and the on-site experience. At the same time, the available information remains concrete. No public indications were found of a broader food concept or an extensive classic café menu. The emphasis is therefore on drinks, with a clear role for both coffee and tea-related preparations.

Publicly available information names Uncommon Coffee as the coffee partner. In the public ordering information, espresso-based drinks are most prominent. These include a Coffee Latte with a double espresso and milk of choice, along with variants such as Coffee Vanilla Latte, Coffee Salted Caramel, Coffee Brown Sugar Latte, and Coffee Pistachio Rose.

This list points to a menu where classic milk drinks and flavored variants coexist. Simultaneously, no further information regarding manual brewing methods was found in the public menus consulted. No concrete indications of filter coffee, slow brew, or other manual preparations were found in the researched material.

Alongside coffee, matcha plays a central role. The public menu includes Matcha Latte, Matcha Strawberry, and Matcha Yuzu Lemonade. Furthermore, Hojicha Latte and Hojicha Mango are also on the menu. Other non-coffee drinks documented publicly include Mango Dream and Strawberry Heaven.

According to public reports, all drinks are vegan by default, with plant-based milk used as the starting point. Cow’s milk is available as an alternative. Reference is made to milk from Amsterdam farmers, including Moma Amsterdam. This says something about how Nomu has structured the milk choices on its menu.

Some origin information for the matcha is also publicly available. In-store, there is mention of organic ceremonial matcha. Additionally, a city guide reports that the ceremonial matcha originates from Kagoshima in Japan. Thus, for coffee, dairy, and matcha, three concrete names or points of origin are visible in the public material: Uncommon Coffee, Moma Amsterdam, and Kagoshima.

Nomu does not limit itself to its own shop. The wholesale page states that the company supplies ceremonial matcha and roasted hōjicha to cafés. It also mentions that Nomu works with more than thirty cafés in the Netherlands. According to the same information, this activity is accompanied by support in recipe development and staff training.

The official events page states that Nomu offers an event bar for festivals, pop-ups, and private gatherings. This suggests the business is active beyond its permanent location. No separate program featuring workshops, tastings, or exhibitions was found in the public information.

There is, however, a recurring collaboration evident in their public communications. Their Instagram profile states that Onigiri Haru is present every Saturday. Separate public posts from Onigiri Haru also refer to pop-ups at Nomu. This suggests a consistent, recurring presence within the shop, although available information does not indicate a broader events program.

Since its opening, Nomu has been mentioned in various editorials and guides. Horecatrends included the establishment in July 2024 in an overview of new hospitality concepts in the Netherlands. Your Little Black Book mentioned Nomu in its coverage of bubble tea in Amsterdam. This was followed by mentions in a matcha guide by I amsterdam and an editorial guide from Corner regarding bubble tea in Amsterdam.

These mentions place Nomu in a segment where coffee, matcha, and boba intersect. At the same time, no formal awards or accolades were found in the public material examined. Based on the available data, the image emerges of a young Amsterdam beverage spot with a curated menu, a clear focus on matcha and espresso drinks, and an increasing role in wholesale and pop-up activities.