DAK Coffee Roasters Showroom

DAK Coffee Roasters operates a showroom in Amsterdam Oud-West, located at Bellamyplein 16H. The company publicly states that it was founded in Amsterdam by two Canadians from Montreal: Louis-Philippe Boucher and Veronique Lagarde. Public profiles mention that Boucher previously worked in finance and venture capital, while Lagarde had a background in marketing before the company launched.

The current showroom in Oud-West is not the first publicly documented location. Previous reports already described a DAK showroom next to the roastery on Nieuwendammerdijk in Amsterdam-Noord. According to local reports, the Bellamyplein location opened on Friday, November 22, 2024. This shifts the public-facing part of the business from Noord to an address in Oud-West, while DAK’s brand identity as an Amsterdam roaster remains intact.

In its own communications, DAK presents itself as a coffee roaster with a “from farm to cup” approach. The showroom page initially describes the space as a place for cuppings and meetings. Additionally, the location is designed to host coffee-related events. This aligns with a model where the showroom is not just a point of sale, but also a space for tasting, conversation, and education.

The showroom publicly showcases DAK Coffee Roasters’ own coffees. In the consulted showroom information, no other roasting partners are explicitly mentioned. As such, the company’s own selection is central to the offering. Public mentions include espresso, filter coffee, cold brew or drip, and plant-based milk. Reviews also mention drinks such as the flat white.

Public reviews also provide insight into the bar setup. A Slayer espresso machine is mentioned for espresso. Additionally, two Decent espresso machines are reportedly used for filter coffee. This combination points to a workspace where different brewing methods coexist and where the distinction between espresso and filter is made explicitly visible.

Some coffees and preparations are specifically documented. For instance, Milky Cake was mentioned as an espresso and as a base for milk drinks. Darling Peach appeared as filter coffee, while Blueberry Boom was described as an espresso. Product pages also feature names such as Jazz Fruits, Pastel Hour, Jiggly Berry, Strawberry Kiss, and Rumba. This public information shows that the offering rotates regularly and that individual coffees are given their own profile and positioning within the assortment.

The showroom is emphatically set up as a space for more than just serving coffee. The official showroom page lists workshops, seminars, and cuppings as part of the location’s function. Social media also refers to a tasting room for private and public events and workshops. The space thus has a clear educational and social component within the business operations.

Public announcements show that as of August 28, 2023, DAK communicated “Private Coffee Tastings,” with discovery cupping sessions of one and two hours. A review also described a separate cupping room intended for weekly tasting sessions, primarily for group bookings and visitors who want to learn more about coffee. This aligns with the original design of the showroom as a place for meetings and structured tastings.

Beyond its own location, DAK is visible in coffee events. Public posts and reports mention participation in programming around the Amsterdam Coffee Festival and a joint filter tasting evening with Lodestar Coffee. This creates an image of a company that connects its showroom with broader activities within the specialty coffee sector.

DAK publicly states that it selects coffees based on distinct flavor profiles and full traceability. Furthermore, the company reports collaborating with importers who share the same values. The sustainability page mentions Cultivar from Peru, Primavera from Guatemala, Cata Export from Colombia, and Agricafe from Bolivia as export partners. In doing so, DAK puts names to a part of the chain behind the sourced coffee.

Relationships with producers and suppliers are also mentioned at the product level. Examples include Daye Bensa in Ethiopia, Finca Los Tres Mosqueteros in Colombia, and Finca El Salitre in Costa Rica. Such mentions fit within the emphasis on traceability, as they make the coffee traceable to specific companies or origin locations.

Regarding packaging, DAK states that it uses 100 percent recyclable bags and is exploring smaller packaging options to reduce material waste. Additionally, the company mentions a specific type of cardboard for their boxes, Fuego Matt from Papyrus, which according to their own sustainability page, holds environmental certifications. This information provides insight into how DAK communicates its approach to material use beyond the product itself.

The showroom and the brand have received media attention on several occasions in recent years. The Coffeevine reported on the showroom in Amsterdam-Noord in March 2023 and published a review of the Bellamyplein location in November 2024. Local Dutch media also highlighted the new location in Oud-West, as did platforms that track Amsterdam’s coffee bar scene.

Furthermore, the showroom is featured in public directories and guides. European Coffee Trip included the shop in its Amsterdam guide and listed DAK Coffee Roasters Showroom as a winning café in the Netherlands on its Awards 2025 results page. Further mentions appeared in an Amsterdam coffee overview by Your Little Black Book and in a 2026 FLTR Magazine list regarding specialty coffee in Amsterdam. Together, these mentions demonstrate that the showroom has established a recognizable presence within trade media, urban guides, and coffee lists.