Zuivere Koffie Amsterdam

Zuivere Koffie Amsterdam is located in Amsterdam-West at Koningin Wilhelminaplein 1. The location is publicly listed as a shop and headquarters. The available data was recorded on June 17, 2026. The company operates in coffee, hospitality, and social reintegration. Central to its mission is the combination of coffee sales and job training for inmates and former inmates.

Jemuel Lampe is cited in public sources as the founder of Zuivere Koffie. There are varying references regarding the year of establishment. Food Inspiration cites 2015, while NH Nieuws and De Ondernemer cite 2014. The founding story is often linked to Lampe’s personal history, including a period of incarceration.

The concept focuses on the production of coffee and related products within the prison. The enterprise trains motivated inmates and supports former inmates after their release in their transition to paid employment. This path is facilitated through their own activities or via a network of partners.

In June 2023, Zuivere Koffie announced its first Amsterdam coffee bar at Haarlemmerdijk 14. The opening was scheduled for June 21, 2023. Later, attention shifted to Amsterdam-West. The location at Koningin Wilhelminaplein 1 was announced as open on social media on May 15, 2025.

In January 2026, De Ondernemer reported a change in company leadership. Jemuel Lampe had stepped down. Bas de Haan and Daf Dubbelman took over the enterprise under Second Shot Ventures. The same article reported that the shop on Haarlemmerdijk closed due to high rent.

The coffee bar uses Zuivere Koffie’s own roastery. Food Inspiration reported that the coffee is roasted in the prison in Zaandam. The official shop information lists coffee, tea, and confectionery from the prison bakery. This links the enterprise’s hospitality offerings to internal production and training.

Publicly mentioned coffee products include No. 1, Power Chicas, Black on Black, and Red Filter or Red Classic. Food Inspiration described four coffees in the assortment: two medium roasts and two dark roasts. Power Chicas is described as a single-origin coffee from Peru, grown by women and roasted by inmates in Dutch prisons.

No public overview of the current full menu at the Koningin Wilhelminaplein location is documented in the materials used. However, some preparations are known from previous publications and company information. These include filter coffee at the former bar on Haarlemmerdijk and cappuccinos, lattes, and americanos for event services.

Zuivere Koffie documents a Social Return Barista Academy, also known as Street University. Within this program, inmates receive training in areas such as baking skills, coffee knowledge, barista work, and hospitality. According to the company, the model begins during incarceration and continues after release.

The company positions this model as a pathway to employment. Students can transition to a Zuivere Koffie bar or a partner company after their release. Additionally, the company mentions activities for events, office parties, trade fairs, and congresses. Lectures by Jemuel Lampe and staff members are also offered to the public.

No public documentation was found in the sources examined regarding consumer workshops, tastings, or exhibitions at the coffee bar in Amsterdam-West. As a result, the public perception of the location remains primarily linked to coffee, hospitality, training, and social reintegration into the workforce.

Zuivere Koffie states that it works with products for which a fair price is paid. The company also claims to strive for a minimal footprint. The roastery and bakery are described by the company as climate-positive. Specific names of suppliers, farms, or import partners for green coffee are not publicly documented in the material examined.

The company is publicly presented as PSO30+ certified and as a recognized Social Enterprise. These mentions place the company within the field of social entrepreneurship. For readers in the coffee sector, it is particularly relevant how this profile aligns with roasting, brewing, training, and labor reintegration.

Zuivere Koffie received attention from outlets such as NH Nieuws, AT5, I amsterdam, Food Inspiration, and De Ondernemer. The coverage focused mainly on the Amsterdam coffee bar, the employment of former inmates, the prison roastery, and later financial restructuring. It was also reported that the company received a government innovation award in 2023.

The available picture is thus that of a coffee business with a clear social component. At the same time, the public material also includes business changes, such as the closure of a previous store and the transfer of leadership. Both aspects are important for a factual profile.