“SHOT Lifestyle & Coffee”

SHOT Lifestyle & Coffee is located at Marathonweg 15 and 15H in the Stadionbuurt in Amsterdam-Zuid. According to publicly available reports, the establishment opened in March 2025. The business positions itself as a combination of “lifestyle & coffee”, a formula that links coffee to a broader retail concept featuring everyday lifestyle products.

Reports regarding the opening name Kendra Kroon, Isadee Jansen, and Amijé Roos van der Laan as the founders. According to those same reports, their backgrounds are in marketing, content creation, and food influencing. As such, from the outset, the business positions itself at the intersection of hospitality, social media, and lifestyle retail.

The core of the concept centers on drinks where coffee or matcha is combined with additives inspired by a “health-shot” approach. Mentioned additions include collagen, creatine, CBD oil, and protein. In addition to beverage sales, the store provides space for lifestyle products from other brands, giving the establishment a hybrid profile as both a coffee bar and a retail point for external labels.

Publicly available menu information shows three main categories: canned specials for on-the-go, iced drinks in cans, and coffee and hot beverages. A publicly described iced coffee contains a double shot of Arabica espresso and is also served in a can. Thus, this packaging is used not only for matcha or specials, but also for at least one espresso-based drink.

In June 2025, an Instagram post from Bonne Bouche reported that SHOT serves coffee from Darras Coffee Roasters. The official website reviewed in the source material did not mention a roaster. Based on the available material, it remains only publicly documented that Darras has been named as the coffee supplier in external reporting.

The source material makes no mention of manual brewing methods such as V60, Chemex, AeroPress, or batch filter. Furthermore, the material contains no further details regarding the origin of the beans, roasting profiles per origin, or rotating single origins. Consequently, the coffee profile in public documentation is primarily visible through the menu structure and the packaging of the drinks.

Leading up to the opening, reports indicate that the founders used TikTok to invite emerging brands to sell their products in-store, with approximately 700 brands reportedly responding. It was also mentioned that the store’s offering would rotate over time, suggesting a model where external brands can maintain regular visibility within the retail section.

Public Instagram posts related to SHOT feature founder spotlights for Guerisonhome and Nine Kitchenware, pointing toward documented collaborations or retail partnerships with external brands. A collaboration is also evident in the food offering, with Instagram references to bagels from Bagelboyshop.

SHOT’s visibility extended beyond its own channels. In June 2025, the shop appeared in an article about beverage trends and packaging formats within food and social media. In August 2025, SHOT was included in a guide to specialty coffee in Amsterdam. Additionally, Kendra Jay Kroon and Amijé van der Laan were scheduled as speakers on a panel during the Amsterdam Coffee Festival on April 17, 2026. That panel focused on the question of which consumer segments the contemporary coffee sector serves.

Regarding sustainability, the source material contains only a few concrete points. Reports state that drinks are sealed in cans, which customers can return for recycling. Furthermore, available information indicates that Cabau develops the supplements used in the health-shot style drinks. Consequently, the return of packaging and a few supplier relationships are the primary documented elements.

A broader sustainability or sourcing strategy is not detailed in the available material. No publicly documented details were found regarding direct trade, certifications, transport choices, or waste policies beyond the return of cans. Similarly, no publicly announced workshops, tastings, exhibitions, or recurring events at the shop were mentioned. The same applies to awards or formal distinctions: these are not recorded in the source material.

Based on the researched material, SHOT Lifestyle & Coffee presents itself as a young Amsterdam spot where coffee, matcha, supplements, and lifestyle retail converge. The business stands out through its use of canned packaging, menu combinations with functional additives, and visible links to external brands and social media. At the same time, public documentation leaves it open as to how the company relates in the long term to more classic specialty coffee practices regarding brewing methods, origin transparency, and coffee technique.