AFAS Live (Café De Snor / venue bars)

Café De Snor is a hospitality space within AFAS Live in Amsterdam-Zuidoost. Located on the first floor of the concert venue, next to the Talent Stage, the site is situated at Johan Cruijff Boulevard 590, 1101 DS Amsterdam. Within the context of the Dutch coffee sector, Café De Snor is not an independent coffee bar, but rather a component of a larger event venue.

Little public information has been recorded regarding the founding of Café De Snor. The names of the founders are not publicly documented, nor is a specific opening date for Café De Snor known from available sources. However, the broader history of AFAS Live is well documented. The venue officially opened on March 15, 2001, under the name Heineken Music Hall. The first concert mentioned by AFAS Live itself was by Deftones on March 19, 2001.

The name of the concert hall changed from Heineken Music Hall to AFAS Live on January 1, 2017. This change followed a naming agreement with AFAS Software. Heineken is cited in available information as the original naming partner and beer supplier of the venue.

AFAS Live describes Café De Snor as a traditional Dutch bar within the venue. The interior and function are designed for hospitality around concerts and private events. The description highlights elements such as beer on tap, a communal table, and Dutch-language pop music. The space is used for groups, birthdays, and pre- or post-concert drinks.

For coffee at AFAS Live, Smit & Dorlas is the documented partner. The name of this coffee roaster is listed among the venue’s partners and suppliers. Additionally, public sources state that Smit & Dorlas has remained the exclusive coffee partner of AFAS Live for a period of three years.

The available information does not clearly distinguish between the coffee offering at Café De Snor and the general coffee service within AFAS Live. The Grab & Go page notes that visitors can pick up coffee at the coffee stand. No separate coffee menu for Café De Snor has been publicly documented.

There is also no specific information available on brewing methods. No public data exists regarding espresso machines, filter coffee, manual brewing methods, or cold brews within Café De Snor. Therefore, it can only be confirmed that coffee is served within AFAS Live and that Smit & Dorlas is associated with the venue.

Café De Snor primarily functions as an internal hospitality space at a concert venue. The room is bookable for groups and has a maximum capacity of 60 people. The area covers 45 square meters. Additionally, a lighting system, a sound system, and a 50-inch TV screen are documented.

AFAS Live uses Café De Snor, among other things, for receptions before events and after-parties. The available packages cater to groups of 30 to 60 people. This positions the space within the venue’s broader hospitality structure, rather than fitting the model of an independent specialty coffee bar.

No public data has been found regarding coffee workshops, tastings, or exhibitions specifically held in Café De Snor. This distinction is relevant for coffee enthusiasts. The available information points to a functional hospitality role within a concert environment, rather than a program focused on coffee education or cupping.

AFAS Live states an ambition to operate climate-neutral and circular by 2030. The venue also describes a system for returning cups and bottles. These are handed in at the bar or at collection points, followed by separate collection and recycling.

Furthermore, AFAS Live states that the venue has held a Gold Green Key certification since 2012. In terms of transport, Slinger is documented as a partner for more sustainable concert visits and shared rides. This information pertains to the broader venue, not specifically to Café De Snor.

The coffee supplier Smit & Dorlas mentions relationships with Rainforest Alliance, Fairtrade Max Havelaar, and organically certified suppliers. Smit & Dorlas is also registered as certified for coffee and cocoa by Rainforest Alliance, with the last update on May 11, 2026. The available information links these certifications to the supplier but provides no separate origin information for the coffee served in Café De Snor.

AFAS Live is widely described as a multifunctional concert venue in Amsterdam-Zuidoost, located opposite the Johan Cruijff ArenA. It is also noted that food and drinks are available on-site. The venue’s history includes multiple nominations for the Pollstar Award for Best International Concert Venue.

No separate press coverage or award recognition for Café De Snor as a coffee bar has been publicly documented. The available information is therefore limited: Café De Snor is a traditional Dutch-style café space within AFAS Live, with coffee provided through the broader venue and a documented supplier in Smit & Dorlas.