Lupii Coffee

Lupii Coffee is a coffee bar located at Noordeinde 21 in Den Haag. The article describes the formula, coffee, products, courses, social initiatives, and observations.

Coffee roaster at Lupii Coffee


Coffee beans at Lupii Coffee


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About Lupii Coffee


History and Concept

Lupii Coffee, also referred to as Lupi, is a coffee bar at Noordeinde 21 in Den Haag. The establishment is located in the city center, in the area around Noordeinde. Public registries also list the trade name LumiCore t.h.o.d.n. Lupii Den Haag, which links the business to the same address in ’s-Gravenhage.

The name is not spelled consistently across all sources. The official website uses Lupii Coffee & More, while other mentions use the shorter name Lupi. For readers, it is primarily important to note that these names refer to the same coffee bar concept in the available data.

According to public information, Hossein Akef is the founder of Lupi. His vision for the concept was reportedly inspired by annual trips to Italy, where traditional Italian espresso bars served as the blueprint. The first location opened in December 2021 on the Damlaan in Leidschendam, followed by a second spot on the Haarlemmerstraat in Leiden.

The location at Noordeinde in Den Haag is described as the third branch of the brand, with a particular emphasis on take-away service. A specific public opening date for the Den Haag location is not mentioned in the available data.

Coffee and Brewing

The concept aligns with the aesthetic of an Italian espresso bar while incorporating modern elements. The wolf and the pack serve as recurring symbols in the brand’s visual language, referencing togetherness and community spirit, though this is more a branding choice than a description of the actual in-store experience.

The coffee bar describes coffee as a ritual and part of a broader Coffee & More concept. In addition to coffee, this concept includes patisserie and savory options. The drinks menu lists espresso, cappuccino, and latte as the primary beverages prepared by their baristas.

No concrete information was found regarding brewing methods beyond espresso-based drinks. Public information focuses primarily on espresso, milk-based beverages, and recipes covered in barista training. Consequently, it remains unclear whether the Den Haag location offers filter coffee methods.

Several signature drinks are also mentioned. Gold Magic is described as a cappuccino topped with 18-karat gold leaf, while Devil Level is an espresso infused with seven spices. These names indicate that the brand utilizes curated coffee recipes alongside standard offerings.

Beans, origin, and products

Lupi states that they work with organic coffee beans from ethical sources, highlighting fair trade practices and collaborations with coffee farmers worldwide. However, the available data does not provide a comprehensive overview of all suppliers or contracts within this chain.

Research mentions ARC Coffee as a potential roaster. However, no explicit supplier relationship between Lupii or Lupi and ARC Coffee was found in verified public data. Therefore, this relationship cannot be presented as a confirmed fact based on the current information.

The official shop page lists both coffee beans and espresso beans. The coffee beans are Yellow Bourbon, semi-washed beans from Cerrado Mineiro in Brazil. The espresso beans are described as a bold blend with notes of candied fruit.

Courses, tastings, and social activities

Beyond its cafe operations, Lupi offers barista courses. The curriculum covers bean varieties, flavor profiles, equipment, milk steaming, coffee recipes, hygiene, coffee origin, and the story behind Lupi. The course concludes with a test and a certificate of participation.

Coffee and tea tastings are also mentioned in the available information. These tastings focus on history, culture, production, and flavor pairings with sweets. This positions the brand’s approach to coffee not just as a beverage, but as a subject of education.

Several social initiatives are highlighted. Under the hashtag #LupiCares, the brand provides hot drinks and croissants for people experiencing homelessness. A LinkedIn post also describes an International Coffee Day campaign involving local homeless shelters and organizations. Additionally, #LupiLovesStudents offers a student discount every Thursday.

Sustainability and Food Waste

Sustainability is primarily mentioned in claims regarding organic beans, ethical sourcing, and relationships with farmers. However, these points remain vaguely formulated in the available information. No measurable figures, certifications, or full traceability reports are mentioned.

Regarding food waste, there is a concrete mention. Lupi Coffee Den Haag is listed on Too Good To Go with a surprise bag. This bag may contain leftover croissants, lunch items, snacks, and occasionally a drink. These are surplus products from the location at Noordeinde 21.

Public Visibility and Observations

The Den Haag location is listed in local directories of cafes and restaurants around the Noordeinde. Public profiles also exist that confirm the location at Noordeinde 21. The available data thus shows a clear public presence of the coffee bar in Den Haag.

There are also mentions of awards and recognition within the brand. Awards from 2022 and 2023 are linked in the available information to the location in Leiden. For the Den Haag location, this distinction must remain clear, as the data does not show that the same recognition was specifically awarded to Noordeinde 21.

Additionally, an episode of #BOOS from 2023 is mentioned, featuring complaints about working conditions at Lupi Coffee. The available information only provides the title and date of that episode. Further assessment of this matter falls outside the data available for this article.


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