Tuscany Coffee CasaBarista

Tuscany Coffee CasaBarista is located in Laak/Binckhorst in Den Haag. The physical store is located at Binckhorstlaan 36, Gebouw C, unit 015, 2516 BE Den Haag. Public contact details also list KvK number 71264116. The name CasaBarista is used for the shop at BINK36, while Tuscany Coffee serves as the coffee label.

Public information describes the company as being founded in 2010 by baristas Joep van Moll and Philippe van der Ven. A specific opening date for the CasaBarista shop as a retail location is not publicly recorded. Therefore, it is useful to distinguish between the start of Tuscany Coffee and the later visibility of the shop on Binckhorstlaan.

The founders’ backgrounds align with both coffee and technology. Joep van Moll had worked in the coffee sector for years before the company started. Philippe van der Ven had a technical education, worked in commercial and business roles, assisted with espresso machine repairs, and completed an intermediate barista course at ITC Academy. This combination partly explains why the concept encompasses more than just the sale of coffee beans.

The public concept consists of a coffee label and a physical store where coffee, equipment, and expertise converge. The services offered include coffee beans, espresso machines, maintenance, repairs, personalized guidance, workshops, and training. With this, CasaBarista positions itself as a hub where both home enthusiasts and professional users can find information about coffee and machinery.

Alongside sales, service for espresso machines is highlighted. Tuscany Coffee is publicly listed as an authorized dealer and service partner for ECM espresso machines. Product information for certain machines also mentions a complimentary private barista workshop for two people with the purchase of an espresso machine and grinder. This information is part of the product pages and should therefore be viewed as part of the commercial offering.

The documented coffee label is Tuscany Coffee. The company reports that they have four blends and that the beans are slow-roasted. Publicly listed products include Maya, Crema, Classic, Fairtrade, and decaf. A tasting pack features Maya, Crema, Classic, and Fairtrade. The exact composition varies per blend and is not fully disclosed for all mentioned products.

For the Crema blend, beans from Colombia, Peru, Ethiopia, and Indonesia are mentioned. The processing is washed, the roast is medium-dark, and the recommended preparation is described as espresso lungo. The Fairtrade blend lists beans from Brazil, Colombia, Guatemala, Indonesia, and Tanzania. This blend also uses washed processing and a medium-dark roast. Recommended brewing methods include espresso, lungo, and slow coffee, with Chemex and cafetiere also listed as possible methods.

In broader information regarding Tuscany Coffee, several brewing methods reappear. Mentioned are espresso, lungo, cappuccino, ristretto, slow coffee, and tiramisu with espresso. The moka pot and Chemex are also linked to discussions about coffee and preparation. This list demonstrates that the company does not use espresso as its sole reference point, but also discusses filter and home-brewing methods.

The location in Den Haag mentions barista workshops and training as part of its services. For corporate clients, it is described that companies purchasing beans can receive support through workshops and training for hospitality staff. Additionally, the business page mentions custom labels starting from 20 kg per order, without a minimum purchase commitment. This indicates activities geared toward the hospitality sector and other businesses, alongside the retail store operations.

The relationship with BINK36 appears in several ways. An entrepreneur’s story mentions that Tuscany Coffee supplies coffee to other tenants within BINK36. The company also collaborates with businesses at the same location for services such as website development and printing for business cards. Furthermore, a “Binnenkijken bij” (Inside look at) event at Tuscany Coffee was announced for Thursday, April 4, 2024, from 12:00 to 13:00.

Regarding sustainability, information is primarily available for the Fairtrade blend. The product information states that Fairtrade ensures farmers receive a fair price for coffee beans. Local initiatives are also mentioned, such as school construction, the participation of women in production processes, and training on environmental preservation. This information applies specifically to the Fairtrade product, not automatically to all blends.

For further origin information, primarily the countries of the mentioned blends are recorded. For Crema, these are Colombia, Peru, Ethiopia, and Indonesia. For Fairtrade, they are Brazil, Colombia, Guatemala, Indonesia, and Tanzania. Other certifications or broader sustainability claims are not publicly documented in the available information. For a factual assessment, this distinction remains relevant.

Tuscany Coffee CasaBarista is visible in several public mentions around Den Haag and BINK36. BINK36 has a company profile and an entrepreneur’s story about Joep van Moll and Philippe van der Ven. Trustoo lists Tuscany Coffee / CasaBarista Den Haag on the Binckhorstlaan 36, with 232 reviews and the designation “16 years in business” on the viewed page. IT&M names Tuscany Coffee CasaBarista as an ECM service partner at the same address.

The name also appears outside of machine and company profiles. Weekends in The Hague mentions Tuscany Coffee as one of the coffee suppliers used by Clarence in a list of coffee shops in Den Haag. Together, these mentions provide a picture of a business that combines coffee beans, technical expertise, training, and local business relationships within the Binckhorst area of Den Haag.