Simon Lévelt Rotterdam Freericksplaats is a coffee and tea specialty shop in Hillegersberg, with information on the address, assortment, brand history, and sustainability.
Simon Lévelt Rotterdam Freericksplaats
Simon Lévelt Rotterdam Freericksplaats: A Profile of a Coffee Specialty Store
Simon Lévelt Rotterdam Freericksplaats is a coffee and tea specialty store located in Rotterdam Hillegersberg. The shop is listed at Freericksplaats 17-A, also written as 17a, with the postal code 3054 GJ Rotterdam. A phone number and email address are also publicly listed for this location. Available information describes the site as a retail store for coffee and tea. No role as an independent coffee bar or café is documented.
History and Concept
Within the Simon Lévelt network, this location is designated as Rotterdam Freericksplaats. Official store information lists Dorien Datema and the team at Rotterdam Freericksplaats. No public information regarding the founder of this specific branch was found in the provided materials. Furthermore, the background of Dorien Datema is not further described in these sources.
The opening date of the branch on Freericksplaats is not documented. At the brand level, Simon Lévelt states that Simon Levelt opened a colonial goods store in Amsterdam in 1826. According to company information, the trade in coffee and tea has continued through six generations. This historical context applies to the brand as a whole, not specifically to the Rotterdam branch.
The store’s concept focuses on the sale of coffee, tea, and related products. The general brand description mentions the selection, blending, and roasting of coffee and tea. Therefore, the focus for the Hillegersberg branch is on retail within the coffee and tea category. Available sources do not provide an extensive description of a hospitality concept on-site.
Coffee, tea, and brewing
The documented roaster is Simon Lévelt. The store page states that thirty coffee varieties and one hundred and fifty tea varieties are roasted or blended at the roastery in Haarlem. These products are delivered to the store weekly. This connects the Rotterdam branch to the brand’s central production and distribution.
According to available information, the store sells various products for coffee brewing. These include fully automatic espresso machines, semi-automatic espresso machines, and accessories for slow coffee. The general website also lists categories such as coffee beans, freshly ground coffee, capsules, pads, coffee machines, and accessories. However, the brewing methods used by the branch for any served beverages are not documented.
An external menu list places the location under the name Simon Lévelt koffie & thee and lists tea, coffee, and chocolate as beverages. It also notes that the availability of a menu is not guaranteed. Therefore, a complete or current beverage offering for the store cannot be derived from this information. Specific recipes, brewing methods, or house drinks are not documented in the provided official information.
Location in the neighbourhood
The store is listed in a local guide for Hillegersberg. This guide is linked to Stichting BIZ Hillegersberg, a local business organization. The listing places the shop within the neighborhood’s retail offerings. Further data regarding the store’s role in the district is limited.
There is a public reference to a tasting event where the Instagram accounts of Simon Lévelt Hillegersberg and Rechtstreex Hillegersberg are mentioned. However, the accessible information does not provide full details regarding the date, content, or format. A recurring program of workshops, exhibitions, or other events for this branch is not documented.
Sustainability and origin
At the brand level, Simon Lévelt states that the coffee and tea assortment is fully organic certified. It is noted that the organic coffee and tea are produced without synthetic pesticides and without artificial fertilizer. These statements refer to the brand’s assortment and form the framework for the products sold through the stores.
The brand also highlights the option to purchase loose coffee and tea without single-use packaging. Customers can bring their own containers to the specialty stores. Recycling is mentioned for aluminum coffee capsules. Simon Lévelt refers to Koffiecapsule Recycling Nederland, a collaboration with Koffie & Thee Nederland and other coffee companies.
Regarding origin, Simon Lévelt states that it maintains long-term direct contact with tea plantations. Nilgiri tea from The Bombay Burmah Trading Corporation is cited as an example. A sustainability platform lists the Freericksplaats store as a point of sale for organic-quality coffee and tea. The labels Max Havelaar, EKO, and Demeter are also associated with this mention.
Press and public recognition
For Simon Lévelt Rotterdam Freericksplaats, no store-specific prices or press publications are documented in the provided materials. However, Simon Lévelt mentions brand-level media attention in publications such as Foodies Magazine, BusinessWise, BNR Nieuwsradio, de Volkskrant, Biojournaal, RetailTrends, and NPO Radio 1.
Additionally, De Ondernemer published an interview with Simon Lévelt CEO Bert Jongsma on April 13, 2022. That conversation covered growth, the structure as a family business, sustainability efforts, and the roastery in Haarlem. This information also pertains to the brand as a whole. Consequently, the available public information for an assessment of the Freericksplaats location remains primarily factual and limited to the store profile, assortment, and brand context.
