De Blauwe Boon

More About De Blauwe Boon

De Blauwe Boon is a striking player within the Dutch coffee sector. The brand operates as a trade name of the The Hague-based company Van De Mart. Alexander Revis is the sole owner of this enterprise. Physical sales take place from stall 4.54 at the Haagse Markt. This location, situated directly next to parking entrance A, forms the beating heart of the business operations.

The market stall is open four days a week. Visitors can visit on Monday, Wednesday, Friday, and Saturday. Opening hours run from nine in the morning until five in the afternoon. The company combines this physical presence with an active webshop for the national market. Webshop orders are closely linked to the market location.

Philosophy: Fresh Harvest and Local Craftsmanship

The roastery adheres to a strict vision regarding freshness. The company exclusively sources beans from the most recent harvest. To live up to the term “truly fresh coffee”, the beans are only roasted a few days before sale. Coffee is a living natural product. The manual processing ensures that the quality and flavor profile may vary slightly per harvest or roast.

A Seasonal Assortment

The offering from De Blauwe Boon is intentionally designed to be seasonal. The availability of beans changes regularly. Consequently, certain variants are sometimes temporarily sold out. The current assortment in the “Zakjes” category offers a broad mix of pure single origins and their own house blend.

Distinctive Flavor Profiles

Blauwe Boon Mélange: A blend of beans from Colombia, Honduras, and India. This mix offers notes of almond and sweet-bitter speculaas cookies.
Honduras Santa Rosa: A premium high-altitude coffee. The finish features distinct hints of white chocolate and almond.
Costa Rica Tarrazú: A balanced coffee with notes of dark cocoa. This bean is highly versatile, perfect for espresso, filter coffee, and cappuccino.
Ethiopië Sidamo: A fruity option with the sweetness of orange and a striking, lingering finish of liquorice.
Papoea-Nieuw-Guinea: Sourced from the Sigri Estate in the Whagi Valley, this coffee is characterized by flavors of caramel, pumpkin, kumquat, and butter.

Flexible Subscriptions and Business Services

For the regular drinker, the brand offers a flexible coffee subscription. Customers can customize their preferred origin, grind, weight, and delivery frequency. New subscriptions have a minimum term of six months, after which the contract automatically renews annually. Customers should note a notice period of two months.

The company does not focus exclusively on the consumer. De Blauwe Boon also serves as a service partner for the B2B market. Hospitality entrepreneurs and offices can seek advice on setting up their coffee service. Additionally, the roastery provides targeted training, custom-made blends, and private-label concepts for businesses.

Customer Experience, Storage, and Logistics

The physical location intentionally exudes the character of a market café. Visitors can pair their fresh coffee with a slice of traditional Dutch apple cake. Webshop orders can be easily picked up at the stall, and customers who choose this option receive a special pickup discount. The roastery grinds the coffee for any preferred brewing method, from a coarse French press to a fine Turkish grind.

The logistical process is streamlined and tightly organized. Online orders placed before Sunday midnight leave the roastery on Tuesday. Proper storage advice guarantees the best flavor: unopened packages remain fresh for at least three months in a cool, dark place. Once opened, the company recommends consuming the coffee within one month. Any complaints or reports of shipping damage are always handled by the team within fourteen days.

Alongside its focus on quality, the brand has a social legacy. In 2020, De Blauwe Boon collaborated with the OVErHOOP project, supplying coffee to a specialized police coffee bar where deaf and hard-of-hearing baristas’s prepared the drinks. This underscores the local, community-driven position of the The Hague-based roastery.

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