Euro Soft Café

Euro Soft Café is a recently opened café and bakery concept, located at Gedempt Hamerkanaal 83 in Amsterdam-Noord. The café evolved from a former pop-up coffee shop that operated at the same location in early 2025. Following a successful start, the business was transformed into a permanent café, which is part of the broader “Euro World” hospitality family, led by Amsterdam-based chef-entrepreneur Rein op ’t Root.

The concept behind Euro Soft Café blends a morning-to-afternoon bakery, a casual lunch spot, and a quality coffee destination. It reflects the founders’ desire to extend their culinary ethos – creative, approachable, and community-focused – into the daytime café scene.

The coffee at Euro Soft Café is served using beans from the Amsterdam specialty roaster Rum Baba Coffeeroasters. This is a well-known roastery focused on sustainable sourcing and carefully roasted single origin and blend coffees, suitable for both espresso and filter methods. The café menu pairs coffee with freshly baked treats such as raisin bread and sandwiches, where the versatile beans from Rum Baba complement both sweet and savory dishes perfectly.

While there is little specific information available regarding formal events such as cuppings or workshops, the café serves as a cozy meeting point for both locals and visitors. Its location within a cluster of renowned eateries and bars along the Gedempt Hamerkanaal contributes to the neighborhood’s vibrant atmosphere, making Euro Soft Café an integral part of the local food and drink community.

Euro Soft Café partners with Rum Baba Coffeeroasters, a roastery that emphasizes sustainable sourcing and the quality of specialty coffee. The light and medium roasts offered are designed to highlight the various origins and processing methods of the coffee. Although specific details on waste reduction or reusable cups are not currently publicly available, the focus on high-quality ingredients and freshly prepared products suggests that sustainability is a key aspect of their operations.

As a relatively new player in the Amsterdam hospitality sector, Euro Soft Café has not yet received major awards or formal recognition. Nevertheless, the café has been praised in local Dutch food and lifestyle media such as Culy and Bart’s Boekje as an interesting new hotspot in Amsterdam-Noord. The broader Euro World hospitality brand has already built a positive reputation, providing a solid foundation for the growth and recognition of Euro Soft Café within the local food culture.