Anne&Max Amsterdam Oostenburg

Anne&Max Amsterdam Oostenburg is located at Oostenburgervoorstraat 1 in Amsterdam. This branch is part of a Dutch hospitality chain that focuses on daytime use. The menu features breakfast, coffee, tea, lunch, pastries, high tea, and other beverages. According to its own description, the location boasts large windows, a reading table, lounge-style seating, a terrace, and a takeaway option.

Wobbe van Zoelen founded Anne&Max. According to the company, the idea for an urban living room was conceived during his teenage years. After completing his education, he further developed the plan. The first branch opened in 2005 in Haarlem.

The Oostenburg branch is operated by franchisees Ine Verbeek and Flip Klok. At the time of its announcement in 2022, this was the fifth location in Amsterdam and the 27th branch in the chain. The planned opening was scheduled for mid-October 2022. A local business directory lists November 1, 2022, as the opening date. No additional public information is available regarding the subsequent careers of Verbeek and Klok.

The coffee offering includes well-known espresso-based drinks. These include espresso, espresso macchiato, cortado, cappuccino, caffè latte, flat white, and latte macchiato. Additionally, filter coffee and cold brew are on the menu. The breakfast page for Oostenburg also mentions pour-over coffee, cortado, and flat white.

The menu from June 19, 2026, lists three coffees with information on origin and processing. The regular espresso is a washed Bourbon from Peru. For filter coffee, the concept uses a naturally processed heirloom coffee from Ethiopia. The decaffeinated coffee is a washed Caturra from Colombia, processed using a natural method for decaffeination.

According to the menu, coffee drinks can also be ordered cold or decaffeinated. Cold brew is described as filter coffee that is slowly extracted with cold water. The menu also mentions a seasonal variant with salted caramel. There is no public information regarding regular coffee workshops or tastings at this branch.

Anne&Max describes a coffee chain in which exporter Cultivar, roaster Keen Coffee from Utrecht, and producers in Peru collaborate. Keen Coffee roasts the coffee for the concept. On the production side, the company mentions the Ccoillar family and the Nueva Florida coffee community.

The concept speaks of a direct trade relationship and mentions investments in raised drying beds at the production site. These beds are intended to improve air circulation during the drying process. Anne&Max further reports that the coffee price paid in 2024 was 57 percent above the market or FOB reference used. This percentage was published by the company itself and does not represent an independently verified branch figure.

Since 2019, Anne&Max has, according to its own statement, been part of the Futureproof Coffee Collective, which is affiliated with MVO Nederland. Within this initiative, the concept explores the social and environmental costs in the coffee chain. The sustainability information applies primarily to the entire chain and not exclusively to Oostenburg.

At the formula level, Anne&Max claims that more than 95 percent of its ingredients are organic. Approximately 75 percent of the menu is also said to be vegetarian. Furthermore, the formula operates with a menu free of avocado and uses organic, biodynamic, fairtrade, or direct-trade products where indicated. These figures are corporate claims and not independently verified measurements per location.

The menu highlights two price incentives related to material and product choices. Bringing your own reusable cup saves 30 cents. Choosing oat milk instead of dairy saves 5 cents.

In addition to regular hospitality services, the location has served other functions. In May 2024, an information session for potential franchisees was held there. Wobbe van Zoelen and franchise recruiter Merel van Velzen acted as host and speaker.

External organizers have scheduled speed dates at the location in 2024 and 2026. Artwork by artist and textile designer Fiber and Home has also been exhibited in the building. Additionally, the location is registered as an SBB-accredited training company for internships in the hospitality sector.

The Dutch Vegetarian Society lists the location with the LEKKER VEGA Silver label. According to the registration, more than 75 percent of the menu is vegetarian or vegan. The criteria for this category require at least 75 percent vegetarian and at least 30 percent plant-based dishes.

The location is also listed on platforms for high tea and plant-based hospitality. Studio JAAF mentions Oostenburg as an interior project. At the formula level, Anne&Max was nominated for the Franchise Trophy 2025, which ultimately went to Hizi Hair. In 2024, the formula ranked 35th on De Inspirerende 40.