Badeta Koffiebranders – Watergraafsmeer

Badeta Koffiebranders operates a location in Amsterdam in Watergraafsmeer, located at Helmholtzstraat 37 in Amsterdam-Oost. According to their own communications, this location serves as the company’s second specialty coffee bar and shop in the city. The establishment opened in this neighborhood in 2022, near the Christiaan Huygensplein. This provided a second physical presence alongside the roastery and coffee bar activities, which have been publicly documented since March 2018. Consequently, the business positions itself not just as a coffee bar, but also as a roaster and retail point for its own coffee.

According to public business information, Badeta was founded by Tomas and Joost. Local reports identify the owners more specifically as Joost Hak and Tomas Verlaan. The official description portrays them as friends with a shared passion for coffee and surfing. This background serves as the starting point for a concept that doesn’t focus primarily on quick consumption, but on the chain behind the coffee. In their own words, Badeta emphasizes the connection between producer, roaster, and consumer. Concepts such as traceability, fair relationships with producers, and responsible sourcing are central to this vision.

The neighborhood also played a role in the choice of the Watergraafsmeer location. Local reports mentioned that regular customers who had since moved to the district helped brainstorm a suitable spot for a new location. This gave the expansion a local character. At the same time, it shows that the company didn’t present the move to Watergraafsmeer merely as a logistical expansion, but as a continuation of an existing network surrounding the business and its coffee.

The location serves coffee from the Badeta Koffiebranders own roastery. Public product pages show an assortment of blends, single origin coffees, decaf, and subscriptions. Examples mentioned publicly include Steady Eddy as the house blend, Brazilië Samba Reserve, and Colombia La Victoria. The subscription page states that all coffees are roasted as an omni-roast. This means the same coffee can be used for various brewing methods, although the blend in the subscription format is explicitly indicated as suitable for espresso.

Several preparation methods are mentioned. For Watergraafsmeer, espresso, batch brew, and pour over are publicly documented. Earlier descriptions of the business also list espresso and filter coffee as standard options for ordering. In Badeta’s broader communication, filter recipes, cold brew, cuppings, and latte art also appear. This creates the image of a coffee bar where the offering isn’t limited to one style of brewing, but where various methods are part of daily practice and the knowledge the company shares.

In addition to the bar and shop, Badeta organizes workshops and training sessions from the roastery. Publicly listed programs include Barista Vaardigheden, Word Thuisbarista, and Smaak & Geurtraining. The content ranges from cupping and sensory analysis to grinding, extraction, milk steaming, and working with filter equipment. Furthermore, for hospitality businesses and offices that serve Badeta coffee, the company offers free staff training. This indicates that education plays a permanent role in the business operations, both for private participants and commercial clients.

Badeta’s presence extends beyond its own locations. The roastery’s name appeared in coverage of the Amsterdam Coffee Festival in 2022 and 2023. Additionally, the Watergraafsmeer location has been featured in both international and local coffee guides. Such mentions primarily demonstrate that the business has been recognized and tracked by various external platforms as part of the Amsterdam coffee landscape.

In its public descriptions of sourcing, Badeta emphasizes collaborations with small-scale farmers and relationships that span multiple years. According to their website, every coffee comes with a card providing information about its origin and producer, a practice that aligns with their commitment to transparency. Source materials highlight relationships with Eduardo Ferreira de Sousa of Pedra Preta in Brazil, the Peralta family in Nicaragua, the Vargas family in Brazil, and Juan Andrés Gutiérrez in El Salvador.

A concrete example from this documentation is the partnership with Eduardo Ferreira de Sousa. According to their own explanation, Badeta pays an additional contribution per bag of coffee to support agroforestry research. In various public texts, this amount is listed as 99 or 100 euros per bag. Furthermore, the company reports involvement in the Cameroon Boyo Project via importer The Coffee Quest. According to those details, a premium on coffee from Sho Village contributed to the construction of a new mill for producers. Regarding logistics, Badeta mentions their collaboration with Fietskoeriers and the transition from 300-gram to 250-gram packaging, ensuring the smallest bags fit through the letterbox.

The Watergraafsmeer location appeared in local news reports regarding its opening in 2022. Additionally, there is a dedicated café page in a European coffee guide, and BrewAtlas also documents the establishment in Amsterdam-Oost, noting the brewing styles available. Based on the reviewed sources, no specific prices or formal awards have been explicitly documented. Consequently, Badeta’s public visibility in Watergraafsmeer relies primarily on its own communication, guide listings, opening announcements, and presence at events.