This article explores Coffeecompany Middenweg at Middenweg 32, focusing on its location in Amsterdam-Oost, its product range, documentation, and its role within the neighborhood.
About Coffeecompany Middenweg
Coffeecompany Middenweg in Amsterdam-Oost
Coffeecompany Middenweg operates under the name CC Middenweg and is located at Middenweg 32 in Amsterdam. According to the official location page, the shop is situated in Watergraafsmeer, within the Amsterdam-Oost district. This places the coffee bar in a neighborhood where residential living, local shops, and daily amenities are closely intertwined.
The location is part of the broader Coffeecompany chain. The company states that its first shop opened in 1996 at Leidsestraat 60 in Amsterdam. Available sources link this start to Dick de Kock and Rick Bekkema, explaining the origin of the concept as a blend of a passion for coffee and an interest in the urban coffee ritual.
History and positioning
No exact opening date for the Middenweg location was found in the consulted sources. However, it is documented that the business was publicly operational by September 2014 at the latest. During that period, the location’s Facebook page referred to a renovated shop. Additionally, the business appeared in a Body & Mind Amsterdam publication on April 26, 2016.
The official location page describes CC Middenweg as a local meeting spot. This positioning aligns with a business model that focuses not only on take-away sales but also on encouraging guests to stay and return within an urban neighborhood. At the same time, documentation regarding this specific location remains limited. The provided sources contain no further details regarding internal developments, on-site management, or the expansion of the concept at Middenweg.
Coffee and brewing methods
The coffee selection at Coffeecompany Middenweg aligns with the chain’s broader range. Coffeecompany reports that since 2013, a portion of their assortment has been roasted in their own roastery in Amsterdam-Oost, including both blends and single-origin coffees. Consequently, the Middenweg location operates within a model where part of the coffee production happens locally within Amsterdam.
For filter coffee, Coffeecompany explicitly mentions the AeroPress as a brewing method. Additionally, the company’s public educational materials describe other preparation methods, including cafetière, pour-over or drip, and Chemex. This doesn’t automatically mean all these methods are available at any given moment at the Middenweg location, but they are part of the brand’s publicly presented coffee knowledge and workflow.
Coffeecompany’s public beverage pages list options such as the flat white, cortado, iced latte, and flash-brew iced coffee. Other public pages also mention cappuccino, filter coffee, and iced matcha latte. For CC Middenweg, public listings further mention various plant-based milk options, including Oatly, soy, and almond. This aligns the offering with an urban coffee market where variety in milk choice has long been standard.
Additional Assortment
Beyond coffee, other beverages are mentioned in the public information, such as matcha, chai, turmeric tea, lemonades, and kombucha. This list shows that the location doesn’t rely solely on espresso drinks, but also caters to a broader demand for alternative hot and cold beverages. The provided sources offer no information regarding a fixed menu, seasonal offerings, or pricing.
Coffeecompany’s public materials also feature the names of suppliers and partners, such as Pinkyrose for lemonade, American Baking Company, and machine manufacturer La Marzocco. The presence of these names speaks to the network surrounding the brand, but not necessarily to the complete or current offering at this specific location.
Community Role and Public Visibility
No public documentation was found regarding workshops, tastings, exhibitions, or recurring events at the store level. This is noteworthy because Coffeecompany does mention public activities on a broader scale, such as tastings at the roastery in Amsterdam-Oost and events surrounding the Dutch AeroPress Championship. However, in the sources examined, these activities are not linked to CC Middenweg as an organizing location.
The location’s public Instagram presence does show a clear community orientation. Posts and tags include “#gezichtenvandebuurt” (faces of the neighborhood). Local figures from the area are also mentioned, including a post featuring people from Vishandel Tol & de Geus. This gives the location a recognizable place within its immediate surroundings in public communications, without indicating a separate events program.
Sourcing, Origin, and Documentation
According to Coffeecompany, the company purchases coffee directly from farmers or through partners who are transparent about the price paid to the producer. The company also states that it travels to producing countries, cups annually, and shares origin information about the coffees it sells. Furthermore, public materials mention a relationship with a Colombian cooperative as part of the supply chain.
Regarding public recognition, Coffeecompany Middenweg was demonstrably mentioned in a 2016 article by Body & Mind Amsterdam. Additionally, design studio ninetynine lists “Coffeecompany Middenweg” in their project list dated September 2019. Industry-specific awards or distinctions are not publicly documented in the provided sources.
