Rum Baba East

Rum Baba East is located at Pretoriusstraat 15 in Amsterdam-Oost. The business describes the location as a shop, brewbar, and bakery, combining coffee sales, bar preparation, and bakery functions under one roof.

According to company information, Rum Baba has been active for about fifteen years in sourcing, roasting, and serving specialty coffee in Amsterdam. In its public communications, the company presents itself as an independent Amsterdam roastery aiming to make specialty coffee part of daily life. The emphasis lies on espresso, filter coffee, and blends, providing guidance to help consumers make conscious brewing choices.

Public reports link the development of Rum Baba to Jeroen Keyzer. In a 2022 interview, he is mentioned as the founder of Rum Baba. The same piece states that Coffee Bru in Amsterdam-Oost was co-founded by Joris Kobussen, Marielusan Drost, and Jeroen Keyzer. In it, Keyzer mentions that he and partner Lusan wanted to open an espresso bar where the origin of the coffee played a central role, partly based on experiences with espresso culture abroad.

The exact opening date of the current location at Pretoriusstraat 15 under the name Rum Baba East is not publicly recorded on current official channels. Older public mentions do place Rum Baba on the Pretoriusstraat around 2014 and 2015. A later publication cites 2013 as the year the company moved to the Pretoriusstraat. This makes it clear that the business has been present in Amsterdam-Oost for a long time, although a precise opening date for the current branding is missing.

Rum Baba East sources its coffee from Rum Baba Coffeeroasters, the company’s own Amsterdam-based roastery. Official information indicates that the coffee bars serve their selection as both espresso and filter coffee. This approach ensures that both quick espresso-based drinks and manually brewed coffee have a place on the menu.

Public product pages show that the range is also designed for home brewing, with grind or brew options listed for various methods. This points to a comprehensive approach to preparation, ranging from classic espresso to manual filter techniques.

The public pages for brewing equipment also list tools and materials for V60, AeroPress, Kalita Wave, Chemex, and stovetop espresso. A public coffee loyalty card lists specific drink options such as latte, cappuccino, batch brew, Americano, and flat white, including oat milk variants. Beyond coffee, a public city listing further mentions espresso at the bar, specialty teas, and homemade cakes.

Rum Baba uses workshops as part of the brand’s public presence. The workshop page lists cupping sessions led by Victor. Additionally, the official locations page states that the branch on Elandsgracht organizes free coffee workshops on Wednesdays. A 2026 city guide describes these sessions as drop-in events, covering topics such as cupping, V60 brewing, and AeroPress techniques.

Rum Baba is also visible within the wider coffee sector outside its own locations. The company blog mentions participation in the Amsterdam Coffee Festival, including a planned cupping session during the 2025 edition. Additionally, the homepage mentions a collaboration with Brooks regarding canned Nitro Cold Brew, noting that the proceeds from this limited edition go to charity.

In its own communications, Rum Baba states that its coffee is sustainably sourced and that the company continuously seeks additional sustainable ways of operating. The webshop categorizes coffees not only by flavor or brewing method, but also by origin, farm, producer, and processing method. This gives the supply chain behind the coffee a prominent place in the product presentation.

Public product pages mention producers such as Sidney Portilho in Brazil and Roy & Dariela from Finca Guayabina in Honduras. A Brazilian product page notes that Sidney Portilho has been a key partner of Rum Baba for several years. A 2025 article on decaf coffee further describes a sugarcane decaf process carried out at the source in Colombia. The company describes this method as more sustainable than older forms of decaffeination. The webshop also includes an optional contribution to support carbon removal technologies.

A public city listing adds that Rum Baba sells direct-trade coffees and that farmers receive a fair price for them. This is an externally documented claim regarding the company’s trading practices.

Rum Baba frequently appears in publications about the Amsterdam coffee scene. The company was the subject of a profile interview in 2022, was included in a coffee guide for Amsterdam-Oost by the Amsterdam Coffee Festival, and appears in public hospitality lists from I amsterdam and in a city guide updated on 17 April 2026. Additionally, an Amsterdam hospitality platform reported in 2023 that Rum Baba barista Maru Mallee had become the Dutch AeroPress champion for the second year in a row. This mention refers to public recognition of an employee rather than an award for the location itself.