DAK Showroom by DAK Coffee Roasters

DAK Showroom by DAK Coffee Roasters is located at Bellamyplein 16H in Amsterdam, in the Oud-West neighborhood. Public sources describe the location as a showroom for DAK Coffee Roasters rather than just a traditional take-away bar. Their public communication centers on tasting, describing the showroom as a space for cuppings and gatherings. This profile functionally distinguishes the location from shops focused primarily on high turnover or broad hospitality concepts.

According to public business information, DAK Coffee Roasters was founded in Amsterdam in 2019 by Louis-Philippe Boucher and Veronique Lagarde. The company describes them as two Canadians from Montreal. In a public interview, it is mentioned that the founders met at university, later lived in Milan and London, and moved to Amsterdam in 2017. According to the same interview, they worked in finance and marketing, respectively, before starting the roastery.

The showroom at Bellamyplein opened in November 2024. Public announcements from DAK scheduled the opening in Oud-West for Friday, November 22. Shortly thereafter, the first public review of the space appeared. This combination of corporate communication and external attention paints a picture of a new public location that builds upon the roastery’s existing brand. The showroom serves as a tangible space where DAK’s coffee can be tasted and discussed firsthand.

The concept remains quite consistent across available information. DAK presents the showroom as a space dedicated to the tasting experience, coffee conversations, and organized tasting sessions. Consequently, the emphasis is less on volume and more on experiencing the nuances between different coffees. This aligns with how DAK describes its assortment publicly: selection based on flavor profile and full traceability of the coffee.

Publicly available sources show that the showroom exclusively serves coffees from DAK Coffee Roasters. Filter coffee and espresso have been documented as the primary brewing methods. A public review from November 2024 specifically mentions espresso, flat white, and filter as part of the offering. Additionally, DAK has showcased a nitro flat white as a featured brew via social media.

Further details regarding alternative brewing methods are not publicly documented in the provided research. As a result, the factual picture remains limited to espresso-based drinks and filter service. This is noteworthy, as specialty coffee shops often promote a wide array of manual brew methods, which have not been explicitly confirmed here in the available sources.

The showroom also plays a clear role as a venue for tastings and gatherings. DAK publicly announced private coffee tastings starting August 28. These consisted of discovery cuppings lasting one or two hours, including a welcome drink and sessions featuring six or twelve coffees. The group size was set at two to ten people in that announcement. An external review also mentions that the showroom features a separate cupping room used for tasting events.

Beyond coffee tastings, the space is also used for public activities with a broader cultural or media focus. Public event lists mention DAK Showroom as a location during Amsterdam Dance Event, including “Techno & Coffee (Day Party)” on October 25, 2025. Public calendars also list a Standart Issue 42 Amsterdam Launch Party in March 2026. Furthermore, DAK’s social media refers to issue launch parties in collaboration with The Barn Berlin. No public documentation was found in the provided information regarding exhibitions.

Regarding sourcing and sustainability, DAK uses fairly concrete terminology in public texts. The company states that its coffees are fully traceable and that it collaborates with importers who share the same values. On its public sustainability page, DAK lists Nordic Approach, The Coffee Quest, and Typica Europe as European import partners. Additionally, export partners are mentioned in various producing countries, including Cultivar in Peru, Primavera in Guatemala, Cata Export in Colombia, and Agricafe in Bolivia.

Packaging choices are also highlighted in the public disclosures. DAK mentions that they use Fuego Matt paper from Papyrus for their coffee boxes, which according to the company, holds various environmental certifications. Additionally, it is noted that local wholesale clients in Amsterdam have the option to use reusable buckets for coffee packaging. No public documentation was available in the reviewed materials regarding separate suppliers for a food or pastry program.

Since its opening, the showroom has been mentioned several times in trade media and public directories of specialty coffee locations. While this is not a judgment of quality, it does provide an indication of visibility within the sector. The provided sources list the following mentions:

Based on the available data, DAK Showroom presents itself as a public venue for an Amsterdam roastery where tasting, traceability, and events converge. The available factual evidence is strongest regarding location, founding, opening date, beverage offerings, tastings, and public industry mentions.