Morning Owl Coffee

Morning Owl Coffee is located in the heart of Amsterdam, in the area around Zeedijk and De Wallen. According to public sources, the shop operates as a specialty coffee bar with a distinct focus on coffee roasters from Amsterdam and the Netherlands. Later reports identify this location as the first permanent storefront for owner Casey Kooyman.

Publicly available information names Casey Kooyman as the owner and founder. According to his own account, he entered the coffee sector over twenty years ago in New York City, starting at Starbucks. He later worked with boutique roasters in Los Angeles. In 2017, he moved to Amsterdam, where he worked as a freelance barista and previously ran a small mobile coffee business at the Dappermarkt.

An exact opening date for the physical shop is not recorded in the researched sources. However, Morning Owl has been publicly visible on Instagram since April 24, 2023. In subsequent editorial pieces, the shop is described as Kooyman’s first permanent location. This allows us to trace the evolution from a mobile concept to a brick-and-mortar store, even if a precise start date is missing.

The concept centers on bringing together various specialty roasters from Amsterdam and across the Netherlands. Additionally, Morning Owl sells tools for home baristas. The company also offers barista-certified training. According to their own communications, these training sessions are conducted at home, at corporate offices, or from the shop itself. Kooyman further states that the business aims to showcase the Amsterdam coffee landscape through a rotating selection of roasters.

The coffee menu in public documentation is linked to both espresso and filter brews. Recent mentions on their own channels include Uncommon, Friedhats, and DAK. Other editorial descriptions add Rum Baba to the list. Furthermore, Friedhats lists Morning Owl as a point of sale at Zeedijk 71, publicly confirming the relationship between the shop and that roaster.

Various guides and articles describe the offering as broader than just espresso. Public overviews also mention filter coffee, cold brew or drip, decaf coffee, and plant-based milks. During a visit from a trade magazine, a pourover was prepared. Another publication mentions a rotating filter menu featuring single-origin coffees. This indicates a menu that is not static, but periodically changes with new selections.

In addition to coffee, matcha also appears in public reports. One description mentions that matcha is first whisked in a bowl and then prepared using a Decent Espresso machine. Press and social media mentions also highlight specific drinks, such as a toasted almond orgeat flat white, matcha, and a matcha-horchata. These examples demonstrate that the menu also makes room for seasonal or signature drinks, even though a full permanent menu is not publicly documented.

In its public communication, Morning Owl profiles itself not only as a coffee bar, but also as a hub for training. The official website and profile texts mention barista courses for home use, corporate training, and lessons held at the shop. This emphasizes that the focus is not solely on over-the-counter sales, but also on transferring knowledge to consumers and business clients.

Small-scale events also feature in the available information. For instance, there is a publicly announced Saturday pourover tasting featuring two coffees from Ecuador. Such activities align with a shop that works with rotating selections and manual brewing methods. At the same time, they indicate that Morning Owl occasionally organizes programs centered around origin and flavor profiles.

Outside of the coffee industry, the company’s name also appears within a cultural network. Orange Theatre Company lists Morning Owl Coffee as a Silver Corporate Partner for 2025. Instagram also references support in the form of corporate partnership or patronage activities related to theater. The available sources provide no further financial or organizational details on this.

In the official pages examined, the procurement focus lies on roasters from Amsterdam and the Netherlands, emphasizing a regularly rotating selection. A separate sustainability policy, formal certification, or measurable goals were not found in these public documents. This means that publicly available information regarding sustainability remains limited to general statements about local orientation and supplier choice.

Other editorial sources report that Kooyman tries to involve as many people and businesses from Amsterdam and the immediate surrounding area as possible. Furthermore, a city guide describes that the majority of supplies come from very local providers. Milk from Boerderij Ons Verlangen is mentioned as a concrete example. Regarding the coffee itself, relationships with roasters such as Friedhats, DAK, Uncommon, and Rum Baba are publicly documented.

The public recognition found in the examined sources consists of editorial coverage and inclusion in guides. Morning Owl Coffee received a profile in The Coffeevine in 2025 and later appeared in an overview of new cafés in Barista Magazine. Additionally, the shop is listed in city guides and café directories where the address, categories, and general offerings are described. Within this documentation, Morning Owl primarily appears as a young Amsterdam specialty coffee shop with a locally oriented selection and a combination of retail, training, and bar service.