NL Moyee Coffee is described as a Dutch coffee company in Amsterdam, with a focus on FairChain, countries of origin, supply chain distribution, public space, and certifications.
About Moyee Coffee
Moyee Coffee: Company, location, and background
Moyee Coffee is a Dutch coffee company located on Turbinestraat in Amsterdam. The company lists Turbinestraat 15 and Turbinestraat 10-15 as its address. Amsterdam address data places Turbinestraat 15 in the West district, Sloterdijk-West neighborhood, within the Contactbuurt area. This places the location outside the classic hospitality concentrations in the city center.
Public sources name Guido van Staveren van Dijk as the founder of Moyee Coffee. His background is described through studies in Leiden, Moscow, London, and Chicago. A traineeship at KPN and earlier entrepreneurship via tradingcars.com are also mentioned. Global Coffee Report additionally describes the role of Ahadu Woubshet. He is identified there as managing director, former coffee trader, and co-founder of the Ethiopian Coffee Exchange.
According to that description, Woubshet and Van Staveren van Dijk met in 2011. Moyee Coffee then emerged as an enterprise. Moyee itself states that it has been active since 2012. The company uses the term FairChain for its model. This refers to an approach where more value should remain in coffee-producing countries.
FairChain as a business model
Central to Moyee’s public explanation is the distribution of value in the coffee chain. The company states that value is shared 50/50 with local coffee communities. Moyee also claims to work with coffee that is grown, roasted, and packaged locally. This emphasis on roasting in the country of origin distinguishes the model from trade in green beans alone.
FairChain Foundation describes a collaboration with Moyee regarding roasting in the country of origin. The goal is described as a 50/50 split between activities in the country of origin and activities on the Moyee side. Fairfood documented a collaboration with Moyee and FairChain Foundation in 2017 regarding blockchain and chain transparency. In that context, it was mentioned that farmers in the relevant chains received 20 percent above the normal market price at the time.
Moyee’s sustainability claims further focus on a living income, forest protection, and local processing. A project page by Sustainable Supply Chains and GIZ names Moyee as a partner in a climate-focused and fair coffee project in Ethiopia. Tega & Tula, Exchange Trading, MAAS, and DAIH are also mentioned. Tega & Tula is described there as a specialty coffee producer in Kaffa and Sheka, with 100% Organic and Rainforest Alliance certification.
Coffee, origin, and preparation
The documented roaster behind the coffee is Moyee Coffee itself. Moyee states that it roasts at the origin and publishes Amsterdam contact details for Moyee Coffee and Moyee Netherlands on Turbinestraat. In public communications, the company describes its coffee as 100% Arabica and as specialty coffee. Ethiopia and Kenya are named as countries of origin. German Moyee pages also mention Colombia as a planned or developing origin.
No public bar menu was found for the location on Turbinestraat. As a result, the exact preparation methods at the bar are not publicly documented. However, the webshop and business pages show the formats Moyee offers more broadly. These include whole beans, filter grind, espresso grind, capsules, single filter drips, and cold brew.
Public pages also refer to espresso, cappuccino, and latte. These references show which preparations appear in broader communications. They do not prove that each of these drinks is available at the Amsterdam location. For a factual profile of the coffee bar, this distinction remains important.
Amsterdam space and public use
The exact opening date of a public coffee space on Turbinestraat is not publicly documented. However, in 2026, a LinkedIn post from Moyee announced a new office and fulfilment centre. The post stated that the company intended to open the space on weekends as a place for connection. The themes were described as East meets West, coffee meets culture, and talent meets opportunity.
Additionally, the business contact page mentions a public rule regarding drinking coffee at Moyee on Turbinestraat 15. A separate event listing documents an Impact Café Talk on FairChain at Moyee Coffee on Thursday, March 19, 2026, at 4:00 PM. These details suggest a location that serves not only as an office or logistics hub.
Moyee was also mentioned in connection with the Taste The Waste Café on May 30, 2026. Week Zonder Afval, Zero Waste Nederland, and Amsterdam NOW documented Moyee as the coffee supplier for that pop-up. There, coffee was served in second-hand mugs, within an event focused on circularity and zero-waste living.
Press, recognition, and critical context
Moyee and Guido van Staveren van Dijk have appeared in various media outlets covering sustainable trade and coffee chains. In 2014, Vrij Nederland published an article on fair chain as an alternative to fair trade. In 2016, Emerce published an interview profile on the entrepreneur and the FairChain model. In 2018, Trouw included Van Staveren van Dijk in the Sustainable 100, in the food category.
Global Coffee Report published an article in 2016 on Moyee’s Ethiopian roasting activities, sourcing, and FairChain claims. The article also included critical perspectives, notably from Max Havelaar. This places the company within a debate on value, certification, and verifiability in the coffee supply chain.
B Lab lists Moyee Coffee as a Certified B Corporation with a total B Impact score of 121.2. Moyee also reports an Ecocert organic certification, with its first organic certificate obtained in 2022. Together, these details form a profile of a coffee company that builds its identity around supply chain distribution, origin, and sustainability, although its Amsterdam bar function is only limitedly documented in public records.