Conscious Café is located in the lobby of Conscious Hotel Westerpark and combines coffee, snacks, drinks, and retail products within a Grab and Go formula.
About Conscious Café
History and Concept
Conscious Café is located at Haarlemmerweg 10 in Amsterdam-West. The location is at the entrance and lobby of Conscious Hotel Westerpark, on the edge of Westerpark and near the Westergasfabriek grounds. The venue is publicly described as a Grab & Go concept. This indicates a practical formula focused on coffee, drinks, snacks, and products that can be quickly taken away.
According to public business information, Conscious Café is active in the food and beverage sector in Amsterdam. The company is listed as a private company, with a size of 2 to 10 employees and a founding year of 2018. Individual founders of the café are not publicly documented in the provided material. However, Conscious Café is associated with Conscious Hotel Westerpark. Conscious Hotels describes itself as a hotel group founded in 2009 by Marco Lemmers.
The arrival of Conscious Café was mentioned even before the hotel's opening. In October 2017, it was reported that the opening of Conscious Hotel Westerpark was planned for the second quarter of 2018. A café in the lobby was also mentioned, featuring organic products and eco-items as part of the offering. This suggests that the café has been linked to the broader hotel environment from the start.
Coffee and Brewing
For coffee drinkers, the mention of Moyee is particularly relevant. Conscious Café lists Moyee coffee as part of its public product categories. This identifies the coffee supplier, but the provided research contains no details about the blends used, countries of origin, roast profiles, or changing coffee varieties.
No public information on brewing methods is documented in the available materials. It is not specified whether the café serves espresso, filter coffee, batch brew, or other brewing styles. Consequently, the available material offers little basis for an analysis of coffee technique. It is clear, however, that coffee is part of a broader Grab & Go assortment and is not separate from the hotel and retail environment.
Beyond the Coffee Menu
In addition to Moyee coffee, the official website lists treats, drinks, snacks, and Naturfrisk. Other public descriptions expand on this image with tea, wine, healthy juices, organic sweets, energy bars, nuts, salads, soup, chocolate, beer, bread with dips, and vegan confectionery. The offering is thus built not only around coffee but also around quick consumption, hotel use, and retail sales.
The location is also described as a café and shop. The shop is set up as a souvenir shop for the hotel but is also accessible to other visitors. Local Amsterdam gifts and sustainable gift items are mentioned in the shop. A consistently mentioned brand is TIMcity. Other listed brands include Fair Squared, Ecoegg, Brandt candles, A-dam, The LEKKER Company, and The Bamboo Brush Society.
Location and role in the neighbourhood
The position at the hotel entrance largely determines the function of Conscious Café. The café is not a standalone business in a shopping street but is situated within the environment of Conscious Hotel Westerpark. As a result, it likely serves multiple streams of visitors: hotel guests, passersby in Amsterdam-West, and people moving between Westerpark and the Westergasfabriek site. However, the provided material contains no visitor figures or revenue data.
Workshops, tastings, exhibitions, or café-specific events are not publicly documented in the sources examined. Based on the available material, it is therefore not possible to characterize Conscious Café as an active event venue within the coffee sector. Its public role appears to lie primarily in hospitality, hotel reception, and retail.
Sustainability and origin
Sustainability is a recurring theme across several parts of the profile. Conscious Hotel Westerpark is described as a fully electric eco-hotel in a historic building. Recycled furniture, bicycles, and water-saving taps are mentioned. Conscious Café is located in the lobby of this hotel and is linked in other public descriptions to eco-friendly delicatessen and local sustainable gifts.
The material also states that the hotel, shop, and café are fully powered by their own windmill. This claim is present in the provided sources, but the research contains no technical data on energy consumption or production. For the coffee itself, Moyee is the documented supplier. Moyee describes its FairChain model as a value distribution with local coffee communities, where growing, roasting, and packaging take place locally.
Moyee further states that it roasts in the country of origin, pays living incomes, and protects forests. In an impact report, Moyee cites a footprint of 3.4 kilograms of CO2 per kilogram of coffee, 1,361 hectares of protected forest, and the use of hand-picking. It is also noted that no pesticides or artificial fertilizers are used at the farm level. This data pertains to Moyee as a supplier, not separately to the operations of Conscious Café.
Public attention
Conscious Café primarily appears in public mentions of Conscious Hotel Westerpark and sustainable shops in Amsterdam-West. The location is mentioned in connection with the hotel address at Haarlemmerweg 10. The café was also discussed prior to the hotel's opening in an article about the arrival of Conscious Hotel Westerpark. TIME included Conscious Hotel Westerpark in its 2018 list of World's Greatest Places. This recognition concerned the hotel, not the café as an independent enterprise.
