Cupp Nobelstraat

Cupp Nobelstraat is located at Nobelstraat 239 in the Utrecht city center. According to available data, Cupp opened there in January 2019. The location is designated by Cupp itself as the company's first branch.

The founding is linked to Peter Braakman. Public sources name him as the owner and founder. Before starting Cupp, he worked for five years as a Doppio franchisee on Nobelstraat. He then continued independently with Cupp.

Braakman’s background also includes a marketing internship in Australia. He later ran a franchise coffee bar in Utrecht before shifting his focus more strongly toward specialty coffee. This evolution is a key part of the identity of Cupp Nobelstraat.

Cupp describes its mission as offering a coffee experience whether you’re in the bar, on the go, or at home. The emphasis is on learning, tasting, and discovering. In editorial terms, this places the shop within the broader segment of coffee bars aiming to make specialty coffee accessible to an audience eager to learn more about origin, preparation, and flavor.

The coffee menu at Cupp Nobelstraat features both classic espresso drinks and filter options. The menu includes espresso, Americano, flat white, cappuccino, cortado, espresso macchiato, café latte, and latte macchiato. It also lists filter batch brew and pot Origami filter coffee.

The menu also highlights cold drinks. Examples include iced cappuccino, iced filter, iced Americano, iced latte, and espresso tonic. Homemade iced hibiscus tea and homemade Hollandse Kruidenblend iced tea are also featured. The menu thus offers a combination of espresso, filter coffee, and cold beverage formats.

According to available information, Cupp uses Keen for its main espresso. On a second grinder and at the filter bar, the company rotates between Dutch and European roasters. Examples cited include Friedhats, Manhattan Coffee Roasters, Shokunin, Gardelli Coffee, and Coffee Collective.

Cupp’s current Super Specials feature coffees from Keen Coffee, Friedhats, and Blommers Coffee Roasters. The listings mention lots and producers linked to Nestor Lasso, Diego Horta, Finca Las Margaritas, Finca El Diviso, and El Rincón. These details show that origin and producer information are a visible part of the communication surrounding the coffee selection process.

In addition to its daily bar operations, Cupp documents various workshops and training sessions. The offerings include barista, latte art, filter coffee, Sage, espresso, and coffee roasting workshops. English-language barista and latte art workshops are also listed.

According to Cupp, the barista workshop covers topics such as coffee history, beans, specialty coffee, cupping, espresso, and milk steaming. Filter methods are also discussed, including V60 and Aeropress. The workshop further includes a basic section on latte art.

The filter coffee workshop focuses on methods such as V60, Aeropress, and French Press. Available information indicates that these sessions take place at Cupp Kanaalweg. This suggests that educational activities are not limited to the Nobelstraat location but are organized across the broader Cupp network.

A Cup Tasters Competition at Cupp Kanaalweg is also documented. The program included rounds, semi-finals, a final, and an awards ceremony. Sponsors mentioned include Moccamaster, Oatly, Lerine, Keen, Koffie.nl, Baratza, Brita, and Cupp.

On its Nobelstraat page, Cupp states that its coffee is direct trade wherever possible. The company also mentions collaborating with small-scale coffee farmers who receive fair prices. While this wording provides a direction, the available information remains general.

For dishes and drinks, Cupp highlights organic and seasonal ingredients. For cakes and pastries, local and sustainable ingredients are used where possible. This same approach is echoed on the rental page, which mentions local products and collaborations with Utrecht restaurants.

Other sources mention regional and fresh products. At the Kanaalweg location, a collaboration with local small breweries is also noted. The reviewed data further lists various suppliers and partners, including Keen Coffee, Friedhats, Blommers Coffee Roasters, Oatly, Alpro Barista, Moccamaster, Baratza, Brita, and Koffie.nl.

Cupp Nobelstraat appears in multiple public mentions regarding coffee in Utrecht. European Coffee Trip includes the location in an Utrecht city guide, listing its address, opening hours, service categories, and amenities. A 2022 article about Cupp Kanaalweg refers to Nobelstraat as the older sister location.

Centrum Utrecht published an entrepreneur story about Cupp and Peter Braakman. It focuses on the transition from Doppio franchisee to independent Cupp owner. In 2019, Mister Barish wrote about Cupp on Nobelstraat, mentioning coffee, breakfast, lunch, and workshops as planned offerings.

Koffietje.nl lists Cupp in Utrecht and cites February 2019 as the opening date. This source also mentions Braakman’s Doppio background, Keen Coffee as the bean supplier, and Nobelstraat 239 as the address. In 2025, UTRG Magazine published an interview article about Cupp, Peter Braakman, Loïs Langenberg, specialty coffee, workshops, and sustainability themes.

Formal awards or placements on award lists for Cupp Nobelstraat are not documented in the reviewed information. The available picture is primarily that of an Utrecht coffee shop with a unique origin story, a focus on specialty coffee, and a public profile centered on workshops, suppliers, and origin information.