Simon Lévelt's The Hague location sells loose coffee and tea, coffee equipment, and maintenance services. The article also covers the entrepreneurs, product origins, and sustainability information.
About Simon Lévelt Koffie & Thee
Simon Lévelt on Frederik Hendriklaan: A specialty shop for coffee and tea
History and position in the neighborhood
Simon Lévelt Koffie & Thee is located at Frederik Hendriklaan 178 in The Hague. The shop is situated in the Geuzen- en Statenkwartier, which falls within the Scheveningen district. Public information primarily describes this location as a specialty shop for coffee and tea. No public menu has been found that confirms the location as a regular coffee bar with seating.
Marc and Saskia van Lien are identified as the entrepreneurs behind this location. Marc van Lien is publicly described as the owner, franchisee, and technician for espresso machines. Saskia van Lien is listed as the shop owner, tea sommelier, and coffee specialist. The exact opening date of the business is not publicly recorded. However, a 2023 report indicates that they had been running the business for sixteen years at that time, suggesting they started their operations around 2007.
This location is part of Simon Lévelt, a company with a history dating back to 1826. In that year, Simon Levelt opened a grocery store in Amsterdam featuring coffee and tea. According to company information, the business remained connected to the Levelt family for six generations thereafter.
Assortment and shop concept
The local concept focuses on the sale of loose coffee and tea. The location lists approximately 25 coffee varieties and more than 150 tea varieties. Staff members grind coffee beans in the shop based on the chosen brewing method. Additionally, the shop sells equipment for brewing coffee and parts for maintenance.
According to Simon Lévelt, the coffee for the specialty shops is roasted in their own roastery in Haarlem. The company's product information mentions espresso, filter coffee, cafetière, slow coffee, Chemex, and moka-pot. These labels serve as brewing recommendations for the coffee sold. They do not indicate that all these methods are also used for prepared drinks at this specific location.
A current price list for espresso, filter coffee, tea, or milk drinks is not publicly available. As a result, it is not possible to determine which drinks are served on-site. It has, however, been documented that the location previously held workshops on cappuccino. No current program, fixed frequency, or booking information has been published.
Machines, maintenance, and additional products
The shop lists espresso machines from JURA, Nivona, ECM, VBM, Quick Mill, and Ascaso. Maintenance and repair of machines are also included in the described services. The location is additionally listed in JURA's Dutch dealer registry.
In addition to coffee, tea, and equipment, the shop sells products from other makers. The Leiden-based producer Blubber & Glas lists the shop as a sales point for handmade ceramic cups and tableware. Van der Burgh Chocolaad mentions the location as a sales point for chocolate. These collaborations fit within the broader shop assortment, but no recurring tastings or neighborhood projects have been documented.
Origin and Sustainability
Simon Lévelt states that its entire coffee and tea range is certified organic. According to company information, no synthetic pesticides or artificial fertilizers are used. This statement applies to the national range and not just to the The Hague branch.
The company states that it selects its own coffee and tea and maintains direct contact with plantations and producers. It also claims to support farmers in transitioning to certified organic cultivation. One mentioned relationship is with Fazendas Dutra in Minas Gerais, Brazil. There, investments were reportedly made in equipment for lower water usage and in solar panels.
For Huila Pitalito from Colombia, Simon Lévelt mentions the organization Asobombo. According to product information, this coffee comes from women in the Asobombo Women’s Program. The program offers training in production and supports measures related to biodiversity.
Since January 5, 2024, customers in Dutch and Belgian specialty stores may bring their own packaging for loose coffee and tea. According to the company, the standard packaging consists of PEFC-certified kraft paper and an inner layer of wood cellulose. Specific data regarding energy consumption, waste streams, or sustainability goals for the location on Frederik Hendriklaan have not been made public.
Public recognition and differentiation
The branch is listed in the business directory of the De Fred shopping area and in the dealer registration of JURA Netherlands. Saskia van Lien is also mentioned in an educational publication as a tea sommelier and coffee specialist. Independent awards or mentions in reviewed coffee bar rankings have not been documented.
National media covered the two-hundred-year anniversary, business operations, and brand changes of Simon Lévelt in 2026. That publicity focused on the company as a whole. It therefore says little about the performance or offerings of this individual branch.
