Luciano Den Haag – De Fred

Luciano Den Haag – De Fred is located at Frederik Hendriklaan 230B in Den Haag. The location is in the vicinity of Scheveningen and Statenkwartier. In public business information, the establishment is referred to as Luciano Den Haag – De Fred and as part of IJssalon Luciano. According to local business information, the De Fred branch opened on Saturday, March 24, 2018. Luciano itself states that this Den Haag branch has been part of the brand since 2018.

The broader history of Luciano begins with Luc Blok and Angelique Blok. Luc Blok worked at his parents' ice cream parlor from 1983. He later completed a vocational training as an ice cream maker in Wageningen. In 1996, Luc and Angelique Blok opened the first Luciano location in Wassenaar. This background forms the basis for the later expansion to other locations, including the branch on Frederik Hendriklaan.

For the De Fred branch, Pierino Calia is mentioned as the ice cream maker and operator around the time of the opening. He also had a Luciano location on Theresiastraat. Additionally, he previously worked in Italian restaurants. According to available information, he learned to make ice cream from Luc Blok and obtained a diploma as an ice cream maker. These details place the Den Haag location within an existing structure of Luciano branches and expertise in ice cream preparation.

The concept of Luciano is not just about ice cream. The public description also mentions coffee and related beverages. The assortment varies, with products that, according to Luciano, are made by SVH Master Ice Cream Maker Luc Blok and team. Thus, the branch is primarily understood as an ice cream parlor, with coffee as part of the broader offering. Available sources provide no indication that De Fred is positioned as a standalone coffee bar.

Luciano documents its own coffee label under the name Luciano Coffee. The coffee is described as an Arabica blend from Ethiopia and Brazil. The branding is done by Bocca Coffee Roaster. In the available information, Bocca is described as a specialty coffee roaster that manages the chain from sourcing to branding, packaging, and preparation. This description concerns the supplier and the coffee label, not specifically the daily operations at the De Fred branch.

Less is known about brewing methods. The official location page of Luciano Den Haag – De Fred and the reviewed online ordering menu do not provide a detailed overview of coffee drinks. No specific preparation methods are mentioned, such as filter coffee, espresso, pour-over, or cold brew. For readers primarily interested in coffee technique, this is a significant limitation in the available information.

Luciano does document the use of coffee in ice cream products. For example, coffee ice cream is made with freshly brewed espresso from Luciano Coffee. The online menu for De Fred further lists ice cream, ice cream cakes, milkshakes, extras, macarons, and cannoli. A separate list of coffee drinks is not included. As a result, the coffee aspect remains primarily visible through the Luciano Coffee brand label and through products in which espresso is used.

A dedicated sustainability policy for Luciano Den Haag – De Fred is not publicly documented in the reviewed information. However, there is information available regarding the coffee supplier. Bocca Coffee Roaster publicly states that it is B Corp certified and uses a True Price approach. This speaks to the supplier of Luciano Coffee. It is, however, not a separate statement regarding policy or implementation at the The Hague location itself.

Luciano also provides examples of ingredient origins for its ice cream products. Mentioned are, among others, Dutch Elsanta strawberries, Arabica beans from Ethiopia and Brazil for coffee ice cream, hazelnuts from Piemonte, Callebaut chocolate, vanilla from Madagascar, and pistachios from Sicily. Additionally, Luciano mentions fruit and fresh juices that are delivered daily by a fixed fruit supplier. For a Raspberry Crumble Pie product, “sustainable palm” is mentioned. A broader policy on palm oil or packaging for De Fred is not documented.

The location is listed in the local business directory for De Fred. This places the establishment within the Frederik Hendriklaan shopping street. No public information is available in the reviewed sources regarding workshops, tastings, exhibitions, or recurring events at Luciano Den Haag – De Fred. The location page does mention the possibility of ice cream cart rental in The Hague. This is not elaborated as a location-specific program or a fixed series of activities.

Luciano refers on its own website to news coverage about the opening of the De Fred location. This mentions Pierino Calia and discusses the planned opening in March. Additionally, the brand history states that Luciano received the title “Ice Cream Parlor of the Year” twice. It is also noted that Luc Blok received the title “Craftsman of the Year” in 2012. A separate news article mentions Luc and Angelique Blok of Luciano’s IJssalon in Wassenaar in connection with the 2012 title.

International mentions focus primarily on the ice cream offering. Big 7 Travel placed “Luciano – The Hague, Netherlands” at number 22 in 2019 in a list of ice cream parlors. Luxury Lifestyle Awards mentions Luciano within an ice cream category and links the brand to recognition regarding luxury ice cream. These mentions concern Luciano as an ice cream parlor or brand. They do not constitute a specific assessment of the coffee offering at the De Fred location.

Luciano Den Haag – De Fred is, based on the available data, primarily an ice cream parlor with coffee as a supplementary part of the offering. The establishment has been part of Luciano since 2018 and is connected to the broader history of Luc and Angelique Blok. For coffee, the Luciano Coffee label is primarily documented, featuring an Arabica blend from Ethiopia and Brazil and branding by Bocca Coffee Roaster. No public information was found in the provided sources regarding brewing methods, a complete coffee menu, location-specific sustainability, or fixed activities.