Simon Lévelt Den Haag Passage

Simon Lévelt Den Haag Passage is located in the center of The Hague, in De Passage. The shop is linked in listings to Passage 36-38, 2511 AD Den Haag. For the same location, Passage 24 also appears. This makes it clear that the business is situated in the De Passage shopping area, although the exact house number is not consistently mentioned everywhere.

The The Hague branch is part of Simon Lévelt, a company that traces its origins to Amsterdam. According to the company description, Simon Levelt started in 1826 with a small grocery store in the city’s old harbor area. The later formula focuses on coffee and tea, with attention to origin, blends, branding, and preparation.

The name Sarwary emerges in connection with the De Passage branch. Naïda Sarwary was described in 2012 as the entrepreneur behind Simon Lévelt in The Hague and Zoetermeer. It was noted that she and her husband started a business after their arrival in the Netherlands. Rasul Sarwary is also linked to the The Hague Passage branch. In a later description, the shop is referred to as the store of the Sarwary parents, where daughter Breshna was active. Son Mirwais was mentioned in that context in connection with Simon Lévelt in Ghent.

An exact opening date for the De Passage branch is not documented in the available material. However, a picture emerges of a family-run business within a national chain. The concept revolves around the sale of coffee and tea, with staff who can inform customers about origin, blending, brewing method, and flavor profile.

The documented roaster for the shop is Simon Lévelt itself. The company describes how selected coffee and tea are sent to Haarlem. There, coffees are tasted, blended, roasted, and further finished. The The Hague shop sells a varying assortment of coffee and tea. Coffee can be ground in the shop, tailored to the brewing method or coffee machine used.

Within the broader assortment, Simon Lévelt lists more than 25 coffees and more than 150 types of tea. For ground coffee, the company distinguishes between brewing methods. These include, among others, espresso machine, piston machine, cafetière, and filter coffee. For slow coffee, Aeropress, Chemex, and Hario V60 are described as methods.

For the De Passage location, beverage names have also been documented, including tea, coffee, ground coffee, chocolate, fruit tea, cortado, and espresso. In addition, a preparation of Matcha Uji Midori is described during a tea ceremony in the shop. This tea was linked to Shohokuen from Uji in Japan.

De Passage is a central shopping district in Den Haag. Within that context, Simon Lévelt functions as a coffee and tea shop, rather than as an independent coffee bar with an extensively documented hospitality profile. The available information primarily points to sales, advice, and product preparation related to coffee and tea. The shop is also mentioned in public lists among addresses for food, drinks, and confectionery in Den Haag.

The relationship with customers is reflected in the description of Naïda Sarwary. She indicated that she values daily contact with customers. This was not only about coffee and tea, but also about broader conversations. In 2010, customers voted the Den Haag De Passage shop the most hospitable shop in De Passage. This mention provides context for the public appreciation of the location during that period.

A clearly documented activity is a Japanese tea ceremony in 2020. Mirwais and Breshna Sarwary hosted guests and provided an explanation of matcha and its preparation. The activity fits the broader focus of Simon Lévelt on tea, origin, and use. A fixed program with recurring workshops, exhibitions, or tastings for the Den Haag location is not documented.

In addition to coffee and tea, a connection has been made with handmade ceramics from Blubber & Glas. Simon Lévelt Den Haag Passage was named as a customer and sales point for that ceramics. In the context of coffee and tea, ceramics can play a role in presentation and use, but the available material provides no further details on the scope or duration of that collaboration.

Simon Lévelt states that the coffee and tea assortment is fully organic certified. The company mentions cultivation without synthetic pesticides or artificial fertilizer. It also states that coffee and tea are selected in-house, followed by tasting, blending, roasting, and refining in Haarlem.

Regarding packaging, it is mentioned that loose coffee and tea can be purchased without disposable packaging. According to company information, shops display a sticker that directs customers to bring their own packaging. For aluminum coffee capsules, recycling is mentioned via Koffiecapsule Recycling Nederland, a collaboration in which Simon Lévelt also participates.

Simon Lévelt Den Haag Passage holds a position in the Den Haag coffee scene as a specialized shop for coffee and tea. The emphasis is on assortment, grinding, brewing method, and product knowledge. The location is connected to an older Dutch formula, but simultaneously has a local profile due to the involvement of the Sarwary family. For those following the specialty sector, it is primarily that combination that is relevant: national sourcing and branding, executed in a shop with a recognizable local presence.