Anne&Max Rotterdam Korte Hoogstraat

Anne&Max on Korte Hoogstraat in Rotterdam is located right in the city center, adjacent to the Koopgoot. The venue presents itself as a spacious “living room of the city” featuring large windows and a mezzanine. It is an all-day café focusing on organic, fair-trade dishes and specialty coffee.

The interior and layout are inviting for laptop work and people-watching. Guests will find a relaxing spot for breakfast, lunch, and coffee breaks, right in the middle of a bustling shopping district. The exact opening date of this location is not publicly available.

The brand was developed by Wobbe van Zoelen in the mid-2000s. The concept centers around a warm, accessible “living room” formula where guests feel right at home. The chain grew through franchising, yet maintains the same cozy identity in every city.

The Rotterdam location translates this vision into a central urban living room. The mezzanine and the natural light make the space ideal for longer stays. The result is a neighborhood café feel in the heart of the city center.

The bar serves house coffees roasted specifically for the brand: “Huiskamer espresso” and “Huiskamer filter”. These consist of organic blends or single origins, tailored for espresso and slower filter methods. Both variants are available in retail bags for home brewing.

Anne&Max works closely with roaster Keen Coffee and exporter Cultivar. The chain is building a direct supply chain with Peruvian producers, emphasizing traceability and fair prices. There is a focus on infrastructure at origin, such as support for drying processes and the naming of specific farms.

Filter coffee is given explicit space in the offering. The “Huiskamer filter” is suitable for machine, pour-over, or Chemex, accompanied by brewing advice and accessories. The menu also features classic espresso drinks, while seasonal specials, such as chai or iced hojicha, add a touch of creativity.

Anne&Max explicitly positions itself as more than just a to-go bar. The organization hosts chain-wide barista competitions and themed sessions, such as latte art events. Local branches frequently communicate workshops and small activities via their social channels.

The Korte Hoogstraat location is known for being laptop-friendly and quiet, despite its busy surroundings. Power strips and a pleasant atmosphere attract remote workers, shoppers, and those meeting for breakfast or lunch. The crowd is diverse and community-oriented, without a narrow niche focus.

Beyond daily service, the venue offers space for high tea, group reservations, and seasonal menus. This reinforces the establishment's role as a meeting place and increases its relevance for a wide variety of occasions.

Sustainability is anchored in the Planet Friendly policy of Anne&Max. The menu aims for a high percentage of organic ingredients, with plenty of vegetarian and vegan options. Close relationships with producers put people and nature first, which is reflected in the choices on the Rotterdam menu.

Direct trade with Peru, in collaboration with Cultivar and Keen Coffee, underscores origin and impact. The chain communicates fair pricing and transparency, including the naming of origin farms. For decaf, Anne&Max chooses a sugar-industry-based decaffeination method.

Waste reduction is put into practical action. There is a reusable rCUP made from recycled materials, a discount for bringing your own cup, and campaigns against disposable cups. The reusable programs are linked to reforestation initiatives and apply to the Rotterdam location as well.

The formula earned recognition with a Foodservice Award in 2023. In 2025, Anne&Max achieved a top-three spot at the Nederlandse Franchise Vereniging, signaling high franchise quality. These accolades reflect positively on individual locations, such as Korte Hoogstraat.

Local guides and reviews describe the spot as reliable and cozy, featuring friendly service and great cappuccinos. Specialty coffee writers praise the transparent coffee story and the direct trade approach. Specific industry awards for this location are not publicly known.